Contact Information
Office: E40-161
Tel: 617-253-2833
Fax: 617-258-7597
E-mail: dprelec@mit.edu
Support Staff
Name: Drew Kresman
Tel: 617-253-4936
E-mail: drewk@mit.edu
Area
Management Science
Drazen Prelec
Digital Equipment Corp. Leaders for Global Operations Professor of Management
Professor of Management, Management Science and Economics
Drazen Prelec's research deals with the psychology and neuroscience of decision making (behavioral economics and neuroeconomics; risky choice, time discounting, self-control, consumer behavior). He works both on the development of normative decision theory and the exploration of the empirical failures of that theory, using behavioral and fMRI methods. A current project on "self-signaling" tries to understand the strange power of non-causal motivation - when individuals favor actions that are diagnostic of good outcomes, even though these actions have little or no causal force …