Contact Information
Office: E40-159
Tel: 617-253-6615
Fax: 617-258-7597
E-mail: glurban@mit.edu
Support Staff
Name: Sandra Crawford-Jenkins
Tel: 617-253-0495
E-mail: crawfjen@mit.edu
Area
Management Science
Glen Urban
David Austin Professor in Management
Professor of Marketing
Glen Urban concentrates on the fascinating area of trust-based marketing on the Internet. How trust is built on a web site, how site design can maximize sales and trust, and how a trust-based marketing system could provide an alternative to the "push" type of marketing commonly observed, are just a few of the facets that Urban explores …