Contact Information
Office: E40-181
Tel: 617-253-7192
Fax: 617-258-7597
E-mail: bwerner@mit.edu
Support Staff
Name: Drew Kresman
Tel: 617-253-4936
E-mail: drewk@mit.edu
Area
Management Science
Birger Wernerfelt
J.C. Penney Professor of Management
Professor of Marketing
Wernerfelt is best known for “A Resource-based View of the Firm” (1984), which is one of the most cited papers in the social sciences. Based on the premise that firms are heterogeneous, the article characterizes sustainable differences (resources), suggests that optimal competitive strategies are based on these resources, and describes how current resources can be used to develop new ones …