Contact Information
Office: E40-177
Tel: 617-258-0679
Fax: 617-258-7597
E-mail: simester@mit.edu
Support Staff
Name: Drew Kresman
Tel: 617-253-4936
E-mail: drewk@mit.edu
Area
Management Science
Duncan Simester
Nanyang Technological University Professor
Professor of Marketing
Duncan Simester investigates retail pricing and how customers form inferences about competitive prices from common marketing cues such as sale signs, price endings, installment billing offers, and credit card logos. Simester also investigates how operations research techniques can be used to optimize marketing decisions …