Kirin Professor of Marketing
Professor of Marketing
John Hauser is the Kirin Professor of Marketing and a Professor of Marketing at the MIT Sloan School of Management.
Hauser is an authority on a wide range of marketing and product development areas, including the design and marketing of new products, voice-of-the-customer methods, customer satisfaction incentives, market research methods, new product forecasting models, competitive marketing strategy, and metrics to manage product development.
His latest research focuses on virtual customer methods, automated marketing, and product development metrics. Virtual customer methods address a variety of methods by which one gathers customer input from the web …