Contact Information
Office: E40-179
Tel: 617-253-2929
Fax: 617-258-7597
E-mail: jhauser@mit.edu
Support Staff
Name: Drew Kresman
Tel: 617-253-4936
E-mail: drewk@mit.edu
Area
Management Science
John Hauser
Kirin Professor of Marketing
Professor of Marketing
John Hauser is an authority on a wide range of marketing and product development areas, including the design and marketing of new products, voice-of-the-customer methods, customer satisfaction incentives, market research methods, new product forecasting models, competitive marketing strategy, and metrics to manage product development. His latest research focuses on virtual customer methods, automated marketing, and product development metrics …