Description: Draws on research in marketing and economics to present principles of profitable pricing and methods of applying them. Topics include pricing in oligopolies, implications of cost and demand dynamics, market segmentation, pricing new products, quantity discounts and nonlinear pricing, product-line pricing, and pricing in distribution channels. Antitrust and other legal issues discussed.
Course #: 15.035
Professor(s) who recently taught this course:
Robert Pindyck