Description: Strategic and organizational issues in the development of new technologies and new business areas for existing firms. Issues examined from the perspectives of both large corporations and emerging technology-based enterprises. Linkages between internal and external sources of technology in major new business development. Examination of internal entrepreneurial ventures, alliances (especially between large and new companies), joint ventures, acquisitions, corporate venture capital investments, and licensing as alternative business development approaches. Outside speakers supplement faculty lectures. Student teams prepare term reports on a competitive analysis of some aspect of corporate business development.
Course #: 15.369
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