Description: Explains building a technology strategy in start-up organizations focused on emerging technology. Outlines tools for formulating and evaluating technology strategy in entrepreneurial start-ups when the technology is emerging and leading-edge. Subject includes a number of lectures on key technology themes (which vary each year) and how to assess the commercial opportunities presented by emerging technology. Managerial content includes an introduction to models of technological change, models of new firm strategy development, and models of organizational strategy in high-tech start-ups. Topics include: matching new technologies and markets; making money from innovation; competition between technologies; strategies for competing against established incumbents; technology portfolio development; and theories of diffusion and adoption. Taught using a combination of readings and case studies. Covers much of the same conceptual material as 15.912 but with an emphasis on entrepreneurial start-ups and emerging technology. Case study material is mainly from start-ups and fast-growing firms.
Course #: 15.393
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