MIT Sloan School of Management Course Description

Foundations of Consumer Centric Technologies

Subject: Marketing

Description: Starting from what is known from developmental psychology, cognitive science, and behavioral economics, subject explores the applications of these ideas to new products and services. Seminar divided between background knowledge on the particular topic and guided exploration of related applications. Half term subject.

Course #: 15.819

Professor(s) who recently taught this course:
Dan Ariely