Description: Quantitative marketing methods such as choice models, positioning analyes, market response models, and inter-firm competitive response models. Topics include: the marketing phenomenon; the underlying assumptions of each model and how realistic these are; the main implications from a model and the insights it provides; and interpretation of empirical results. Undergraduates taking the subject should have completed 15.812 and 6.041. Half semester course.
Course #: 15.848
Professor(s) who recently taught this course:
John D. Little