MIT Sloan Action Learning
E-Lab
E-Lab

A-Lab Faculty

Sinan Aral

Sinan Aral

David Austin Professor of Management
Associate Professor of Information Technology and Marketing
Contact Information
Office: E62-413
Tel: (617) 324-7535
E-mail: sinan@mit.edu
Support Staff

Name: Azadeh Mirbod
E-mail: amirbod@mit.edu

Group(s)

Information Technology
Marketing

Biography

Sinan Aral is the David Austin Professor of Management and an Associate Professor of Information Technology and Marketing at the MIT Sloan School of Management.

His research focuses on social contagion, product virality and measuring, and managing how information diffusion in massive social networks such as Twitter and Facebook affects information worker productivity, consumer demand, and viral marketing. This research has won numerous awards including the Microsoft Faculty Fellowship (2010), the PopTech Science and Public Leaders Fellowship (2010), an NSF Early Career Development (CAREER) Award (2009), the Best Overall Paper Award at the International Conference on Information Systems (ICIS) (in both 2006 and 2008), the ICIS Best Paper in IT Economics Award (2006), the ICIS Best Paper in IT Business Value Research Award (2006), the ACM SIGMIS Best Dissertation Award (2007), and the IBM Faculty Award (2009). He has worked closely with Facebook, Yahoo, Microsoft, IBM, Cisco, Intel, the New York Times, Oracle, SAP, and many other leading Fortune 500 firms on realizing business value from social media and information technology investments.

Sinan has been a Fulbright Scholar, has served as chief scientist and on the board of directors of SocialAmp, a social commerce company that enables targeting and peer referral in social media networks (which was sold to Merkle in January, 2012). He is currently chief scientist of Humin and an organizer of the Workshop on Information in Networks (WIN): http://www.winworkshop.net.

He is a frequent speaker at such thought leading events as TEDxSiliconValley, TEDxColumbia Engineering, TEDxNYU, Wired’s “Nextwork,” and PopTech. He has been the keynote speaker at executive gatherings such as Omnicom’s Global “Emerge” Summit. His work has been published in leading journals such as the American Journal of Sociology, Information Systems Research, Management Science, Marketing Science, Nature, the Proceedings of the National Academy of Sciences (PNAS), Science, Organization Science, the Harvard Business Review, and the Sloan Management Review. Hiw work is often featured in popular press outlets such as the Economist, the New York Times, Businessweek, Wired, Fast Company, and CIO Magazine.

Sinan is a Phi Beta Kappa graduate of Northwestern University. He holds an MSc from the London School of Economics and an MPP from Harvard University, and received his PhD from the MIT Sloan School of Management.

You can find him on Twitter @sinanaral.

Full curriculum vitae [PDF] >>

Web Site: http://web.mit.edu/sinana/www/

Erik Brynjolfsson

Erik Brynjolfsson

Schussel Family Professor of Management Science
Professor of Information Technology
Director, The MIT Initiative on the Digital Economy
Contact Information
Office: E62-414
Tel: (617) 253-4319
Fax: (617) 452-3172
E-mail: erikb@mit.edu
Support Staff

Name: Susan Young
Tel: (617) 324-7328
E-mail: susany@mit.edu

Group(s)

Information Technology
Technological Innovation, Entrepreneurship, and Strategic Management

Research Center(s)

MIT Center for Collective Intelligence
MIT Center for Digital Business
MIT Center for Information Systems Research

General Expertise

Applied economics; Business intelligence; CEO compensation; Change management; Communication practices; Computers; Corporate strategy and policy; Digitization; Dot-com; Dot-com bubble bust; E-business; Economics; Economics of organizations; Economy; Electronic publishing; E-mail; Enterprise information systems; Extranets; File sharing; High technology companies; Incentives; Industrial economics; Information systems; Information technology; Information technology for management; Information technology, impact of; Information technology, social aspects; Internet; Knowledge management; Labor market policy; Macroeconomics; Management effectiveness, measuring; Managerial communication; Managerial economics; Microeconomics; Online media; Online shopping; Organizational change; Organizational communication; Pricing; Service industry; Social networks; Technology; Telecommuting; Wikipedia

Biography

Erik Brynjolfsson is the Schussel Family Professor of Management Science, a Professor of Information Technology, and the Director of the MIT Center for Digital Business at the MIT Sloan School of Management.

Brynjolfsson explores how advances in information technology contribute to business performance and organizational change. He directs the MIT Center for Digital Business, a research initiative that analyzes the business uses of the Internet and other digital Technologies. His projects include a study of information worker productivity, a valuation method for intangible organizational capital, calibration of increased product variety online (a.k.a. the "long tail"), and an analysis of optimal pricing strategies for digital goods. In a related work, Brynjolfsson is assessing how investments in computers and networks alter economic growth, industry structure, and labor demand.

Brynjolfsson holds an AB in applied mathematics from Harvard College, an SM in decision sciences from Harvard University, and a PhD in managerial economics from MIT.

Full curriculum vitae [PDF] >>

Web Site: http://digital.mit.edu/erik/

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