MIT Sloan Action Learning
GHD Lab - energy
Chinese businesses can learn from our MBAs, many of whom have worked as accomplished consultants and technologists, and it is good exposure to how they think about and approach business issues.”
Yasheng Huang
International Program Professor in Chinese Economy and Business
Professor of Global Economics and Management

China Lab

Develop New Market Strategy

China

Host Company: Corning Gorilla Glass
Faculty: Yasheng Huang
Developing a new market strategy.

The team was asked to develop a new market strategy to provide stakeholders in the value chain with incentives to adopt Gorilla Glass—an extremely durable glass used to make screens for laptops, smartphones, tablets and TVs—for the U.S. and China markets.

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