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David Schmittlein, John C Head III Dean, MIT Sloan School of Management
David Schmittlein is the John C Head III Dean and Professor of Marketing at the MIT Sloan School of Management.
His focus has been to broaden MIT Sloan’s global visibility, to work with the faculty in creating new high-quality management education programs, to develop enhanced educational opportunities for current students, and to develop and disseminate business knowledge that has impact and that will stand the test of time. He also has reached out to the many members of MIT’s alumni community to gain their valuable insights on MIT Sloan and management education.
Prior to his appointment at MIT Sloan, Schmittlein was the Ira A. Lipman Professor and Professor of Marketing at the Wharton School of the University of Pennsylvania from 1980 until 2007. He also served as Interim Dean during July 2007 and as Deputy Dean from 2000 to 2007, and was chair of the editorial board for Wharton School Publishing. His research assesses marketing processes and develops methods for improving marketing decisions. He is widely regarded for his work estimating the impact of a firm’s marketing actions, designing market and survey research, and creating effective communication strategies.
Schmittlein has served as a consultant on these issues for numerous firms, including American Express, American Home Products, AT&T, Bausch & Lomb, Boston Scientific, Ford Motor Company, Gianni Versace S.p.A., Hewlett-Packard, Johnson & Johnson, Lockheed Martin, Pfizer, Revlon, Siebe PLC, the Oakland Raiders, The Quaker Oats Co., and Time Warner. His work has been published in leading journals in marketing, management, economics, and statistics. In addition, he has been an area editor for Marketing Science and a member of the editorial board for the Journal of Interactive Marketing, the Journal of Marketing Research, Marketing Letters, and Marketing Science.
Schmittlein serves on the International Advisory Board for Groupe HEC, the Governing Board of the Indian School of Business, the International Advisory Board of Lingnan (University) College of Sun Yat-sen University, and the Advisory Board for the School of Economics and Management of Tsinghua University. He has served on the World Economic Forum’s Global Agenda Council for Marketing and Branding. He has been a Visiting Professor in the Faculty of Economics at Tokyo University and a Distinguished Scholar in Residence at Washington University’s John M. Olin School of Business. Schmittlein has received awards for his research, his editorial work, and his teaching. His observations and research have been cited often in the popular press, including Advertising Age, Business 2.0, BusinessWeek, China.com, Computerworld, Fortune, NPR’s Marketplace, People’s Daily Online, Reuters,The ABC Evening News with Peter Jennings, The Economist, The Financial Times, The Los Angeles Times, The Philadelphia Inquirer, The New York Times, The Wall Street Journal, U.S. News & World Report, and USA Today.
Schmittlein holds a BA in mathematics from Brown University and an MPhil and a PhD in business from Columbia University.
Andrew McAfee, ’88, ’89, LGO ’90, Associate Director and Principal Research Scientist, The MIT Center for Digital Business
Andrew McAfee, ’88, ’89, LGO ’90 is the associate director and principal research scientist at the MIT Center for Digital Business. He studies the ways that information technology (IT) affects businesses and business as a whole. His research investigates how IT changes the way companies perform, organize themselves, and compete. At a higher level, his work also investigates how computerization affects competition, society, the economy, and the workforce. He and Erik Brynjolfsson are co-authors of the ebook Race Against the Machine: How the Digital Revolution is Accelerating Innovation, Driving Productivity, and Irreversibly Transforming Employment and the Economy. The book brings together a range of data, examples, and research to show that the average US worker is being left behind by advances in technology.
He coined the phrase “Enterprise 2.0” in a spring 2006 Sloan Management Review article to describe the use of Web 2.0 tools and approaches by businesses. He also began blogging at that time, both about Enterprise 2.0 and about his other research. McAfee’s blog is widely read, becoming at times one of the 10,000 most popular in the world (according to Technorati). He also maintains a Facebook profile and Twitter account. In addition to the blog that is part of this site, McAfee also writes a blog as part of harvardbusiness.org’s “HBR Voices.” His posts are also regularly reprinted at forbes.com. McAfee’s book on Enterprise 2.0 was published in November 2009 by Harvard Business School Press. In the July / August 2008 issue of Harvard Business Review McAfee and Erik Brynjolfsson published “Investing in the IT that Makes a Competitive Difference,” a summary of their research investigating IT’s links to changes in competition. This work was the first to reveal that competition began to heat up in the US in the mid-1990s — to become faster paced, more turbulent, and more winner-take-all — and that this acceleration was greater in industries that spent more on IT. This research continues, and continues to highlight that technology appears to be significantly reshaping the landscape of competition. McAfee is the author or co-author of more than 100 articles, case studies and other materials for students and teachers of technology. This work has convinced him that modern information technology is the most powerful tool available to business leaders, yet also the most misunderstood and under-appreciated resource at their disposal. He has written columns for the Washington Post, the Financial Times, and Canadian Manager, and been a guest on the Charlie Rose show.
Erik Brynjolfsson, PhD ’91, Director, The MIT Center for Digital Business, Schussel Family Professor of Management Science, MIT Sloan School of Management
Erik Brynjolfsson is an award-winning researcher, educator, entrepreneur, and author. He serves as the Director of the MIT Center for Digital Business, the Schussel Family Professor at the MIT Sloan School of Management, Chairman of the MIT Sloan Management Review, and a director of public and private companies. He lectures worldwide on business strategy and performance, pricing models and intangible assets and he teaches courses on the Economics of Information. Professor Brynjolfsson was among the first researchers to measure the productivity contributions of information technologies. In related work, he identified the dominant role of organizational capital and other intangible assets in determining the performance of firms. His research also provided the first quantification of the value of online product variety, often known as the “Long Tail”, and debunked the myth of “frictionless commerce” by comparing online and offline retailers. Brynjolfsson also developed a change management tool, the Matrix of Change, created pricing and bundling models for information goods, and assessed the optimal strategies for supplier networks and business ecosystems. His recent work examines the social networks revealed by digital information flows, such as email traffic, and their relationships to information worker productivity. Brynjolfsson’s research has appeared in leading science, economics and management journals. It has been recognized with nine Best Paper awards and five patents.
Businessweek has profiled him one of five “ebusiness visionaries” and a reader’s poll by Optimize ranked him as one of the world’s two most influential academics. Brynjolfsson is the author or co-editor several books including Understanding the Digital Economy, Intangible Assets, Strategies for eBusiness Success and Race Against the Machine: How the Digital Revolution is Accelerating Innovation, Driving Productivity, and Irreversible Transforming Employment and the Economy. Professor Brynjolfsson holds Bachelors and Masters degrees from Harvard University in Applied Mathematics and Decision Sciences and a PhD from MIT in Managerial Economics. He founded three companies and taught two of the first courses on Artificial Intelligence and Knowledge-based Systems at Harvard University. From 1996-1998, he was a Visiting Associate Professor at the Stanford Graduate School of Business and from 2004-2005, he was Marvin Bower Fellow at Harvard Business School. His papers can be found at http://digital.mit.edu/erik.
Jeremy Howard, President and Chief Scientist, Kaggle
Jeremy Howard is President and Chief Scientist at Kaggle. Previously, he founded FastMail (sold to Opera Software) and Optimal Decisions (sold to ChoicePoint — now called LexisNexis Risk Solutions). Prior to that he worked in management consulting at McKinsey & Company and A.T. Kearney. Jeremy’s passion is applying algorithms to data. At FastMail he used algorithms to automate nearly every part of the business — as a result the company only needed a total of three full time staff, and got over a million signups. Optimal Decisions was a business entirely built to commercialize a new algorithm he designed for the optimal pricing of insurance. Jeremy competes regularly in data mining competitions, which he uses to test himself and stay on the leading edge of machine learning and predictive modeling technology. He is currently ranked #1 on Kaggle’s overall competitor rankings, out of over 16,000 data scientists.
Tim O’Reilly, Founder and CEO, O’Reilly Media, Inc.
Tim O’Reilly is the founder and CEO of O’Reilly Media, Inc., thought by many to be the best computer book publisher in the world. Over the years, Tim has built a culture where sustainable innovation is a key tenet of business philosophy. His active engagement with technology communities both drives the company’s product development and informs its marketing. Tim is on the board of Safari Books Online and is a partner in O’Reilly AlphaTech Ventures. Tim graduated from Harvard College in 1975 with a B.A. cum laude in classics. His honors thesis explored the tension between mysticism and logic in Plato’s dialogues. Any discussion of Tim is incomplete without a fuller understanding of the company he founded. O’Reilly Media spreads the knowledge of innovators through its books, online services, magazines, research, and conferences. Since 1978, O’Reilly has been a chronicler and catalyst of leading-edge development, honing in on the technology trends that really matter and galvanizing their adoption by amplifying ”faint signals“ from the alpha geeks who are creating the future. An active participant in the technology community, the company has a long history of advocacy, meme-making, and evangelism.
Publisher of the iconic ”animal books“ for software developers, creator of the first commercial website (GNN), organizer of the summit meeting that gave the open source software movement its name, leader in Gov 2.0 ”government as a platform“ efforts, and prime instigator of the DIY revolution through its MAKE magazine and Craftzine.com, O’Reilly Media continually concocts new ways to connect people with the information they need.
Carl Shapiro, ’76, PhD ’81, Transamerica Professor of Business Strategy, Haas School of Business, The University of California, Berkeley
Carl Shapiro, ’76, PhD ’81, is the Transamerica Professor of Business Strategy in the Haas School of Business at the University of California at Berkeley.
Shapiro had the honor of serving as a Member of the President’s Council of Economic Advisers during 2011-12. For the two years immediately prior to that, he was the Deputy Assistant Attorney General for Economics at the Antitrust Division of the U.S. Department of Justice; he also held that position during 1995-96. From 1998 to 2008, Shapiro served as Director of the Institute of Business and Economic Research at UC Berkeley. He has been Editor and Co-Editor of the Journal of Economic Perspectives and a Fellow at the Center for Advanced Study in the Behavioral Sciences, among other honors. Shapiro earned his Ph.D. in Economics at M.I.T. in 1981, taught at Princeton University during the 1980s, and has been on the Berkeley faculty since 1990.
Shapiro has published extensively in the areas of industrial organization, competition policy, patents, the economics of innovation, and competitive strategy. His current research interests include competition policy, the economics of innovation, the design and use of patents, housing finance, and energy and environmental economics.
Shapiro is the co-author, with Hal R. Varian, of Information Rules: A Strategic Guide to the Network Economy, published by the Harvard Business School Press. Information Rules has received critical acclaim for its application of economic principles to the Information Economy and has been widely read by managers and adopted for classroom use.
Rodney Brooks, Founder, Chairman, and CTO, Rethink Robotics
Panasonic Professor of Robotics (emeritus), MIT
Rodney Brooks is the Panasonic Professor of Robotics (emeritus) at MIT. He is a robotics entrepreneur and Founder, Chairman, and CTO of Rethink Robotics, Inc. He also has a collection of formers. He is a Founder, former Board Member, former Chairman, and former CTO (1991 - 2008) of iRobot Corp (Nasdaq: IRBT), which has delivered over eight million consumer robots, and over four thousand military robots. Dr. Brooks is the former Director (1997-2007) of the MIT Artificial Intelligence Laboratory and then the MIT Computer Science & Artificial Intelligence Laboratory (CSAIL). In his 27 years on the active faculty at MIT and Stanford he carried out research in robotics, developing the behavior-based approach to robotics, developed the first mobile robots that could interact with people, the first humanoid robots in the United States, and made basic contributions to computer vision and artificial life, and was active in developing technology for planetary rovers. He supervised 27 wonderful PhD’s and is eternally grateful for those experiences. Dr. Brooks is a Member of the US National Academy of Engineering (NAE), a Founding Fellow of the Association for the Advancement of Artificial Intelligence (AAAI), a Fellow of the American Academy of Arts & Sciences (AAAS), a Fellow of the American Association for the Advancement of Science (the other AAAS), a Fellow of the Association for Computing Machinery (ACM), a Corresponding Member of the Australian Academy of Science (AAS) and a Foreign Fellow of the Australian Academy of Technological Sciences and Engineering (ATSE). He received his PhD from Stanford in 1981, in Computer Science, and before that bachelors and masters degrees in pure mathematics at the Flinders University of South Australia. Early in his career he held post-doctoral positions at Carnegie Mellon University and at MIT.
Vivek Ranadivé, ’79, SM ’80, Chairman and CEO, TIBCO Software
Mr. Vivek Ranadivé, ’79, SM ’80, founded TIBCO in 1997 with the vision of bringing real-time technology into the mainstream. His acclaimed New York Times business bestseller The Power of Now: How Winning Companies Sense and Respond to Change Using Real-time Technology (1999) has been widely used in academia and been the subject of numerous interviews. His subsequent book, The Power to Predict (2006), shows the impact of predictive business on mainstream companies from Procter & Gamble to Harrah’s and reveals how companies can break new ground in their quest to anticipate customers’ needs, create new opportunities, and predict and sidestep unwelcome surprises.
Mr. Ranadivé has appeared as a featured expert on real-time computing on CNBC and in publications such as The Economist, Fast Company, and Red Herring. Mr. Ranadivé has consistently been recognized as a visionary for the future of business integration, securing him a place in InfoWorld’s 2002 Top Ten Technology Innovators. He was recognized by Ernst & Young as a 2002 Software Entrepreneur of the Year. In 2008, he was named the South Asian CEO of the Year by SAMBAA. He was also featured in “Annals of Innovation: How David Beats Goliath,” a New Yorker article by Malcolm Gladwell, author of The Tipping Point and Outliers, as an example of innovators who win by “breaking the rules.”
Prior to founding TIBCO, Mr. Ranadivé was president and founder of a UNIX consulting company. Previously, he held management and engineering positions with Ford Motor Company, M/A-Com Linkabit, and Fortune Systems. Mr. Ranadivé is a frequent presenter on such topics as the future of integration, enabling real-time business, and unleashing the power of information across enterprises to become more competitive. Mr. Ranadivé earned an MBA from Harvard Business School, where he was a Baker Scholar. He received both a Master’s and Bachelor’s Degree in Electrical Engineering from the Massachusetts Institute of Technology.
David Verrill, SM ’87, Executive Director, The MIT Center for Digital Business
David Verrill, SM ’87 is the Executive Director of The MIT Center for Digital Business at the Sloan School. David’s professional career began as a research scientist at the Center for Blood Research in Boston focusing on the MHC of genetically engineered mice. After receiving his master’s degree from Sloan in 1987, he spent a decade at MIT helping industry connect with the Institute. In 1996 he joined Xerox as Manager of International Sales and Business Development for the Adaptive Products Division before it was sold. In 1998 David joined third party marketing firm Winchester International Group as Managing Director. In 2000 Winchester helped found the Hub Angels, an early stage investment group in Boston. David sits on the board of several early stage companies in the Boston area, and is Chairman of the Angel Capital Association. David was educated at Bowdoin College and the MIT Sloan School of Management.
Douglas Leone, SM ’88, General Partner, Sequoia Capital
Mr. Douglas M. Leone, SM ’88, serves as a General Partner and Venture Capitalist at Sequoia Capital and has been its Partner since 1993. Mr. Leone has been at Sequoia Capital since July 1988 and focuses on energy, healthcare, mobile, outsourcing, technology, Internet, software and communication investments in the seed, early, public, and growth stages. He serves at Sequoia Capital Israel. Mr. Leone has been a Consultant to the Chief Executive Officer at Va Software Corp. since December 8, 2004. Prior to joining Sequoia Capital in 1988, he held sales and sales management positions at Sun Microsystems, Hewlett-Packard Company and Prime Computer Distributors, Inc. He served as Chairman of Callisma, Inc., Certus Software, Inc. and Shomiti Systems, Inc. He serves as Lead Director of CafePress Inc. and has been its Director since January 2005. He has been a Director of Aruba Networks, Inc. since April 2002 and ServiceNow, Inc. since November 2009 and Medallia, Inc. since September 2012. Mr. Leone serves as a Director of Birst, Inc., RingCentral, Inc., Color Labs, Inc., ZirMed, Inc., Meraki, Inc., MarketLive, Inc., Aster Data Systems, Inc., Agitar Technologies, Inc., Success Metrics, Covalent, Onetta, Inc. and International Network Services Inc. Mr. Leone served as a Director of VA Software Corp. from October 1998 to December 7, 2004; AccessLan Communications Inc., Certus Software, Inc., inCompass Wireless, Inc. (also known as Incode Wireless) RouteScience Technologies, Callisma, Inc., Sentient Networks, Inc., Telera Corporation, RightWorks Corp., Hyperion Solutions Corp., Assured Access Technology, Inc., BT INS, Inc., Abrizio, Inc., Oracle America, Inc., PowerFile, Inc., Rhapsody Networks, Inc., Miadora, Metreo, Inc. and Nth Orbit. Mr. Leone served as a Director of Infinity Financial Technology Inc., since January 1994, Geeknet, Inc., since October 1998 and Scient Enterprises, Inc. (also known as Scient Corporation) since December 1997. He served as a Director of Broadband Sports, Inc., since May 1999. He is a Trustee of Menlo School. Mr. Leone received an M.S. in Management from the Massachusetts Institute of Technology, an M.S. in Industrial Engineering from Columbia University, and a B.S. in Mechanical Engineering from Cornell University.
Sramana Mitra, SM ’95, Founder, One Million by One Million (1M/1M)
Sramana Mitra, SM ’95 has been an entrepreneur and a strategy consultant in Silicon Valley since 1994. Her fields of experience span from hard core technology disciplines like semiconductors to sophisticated consumer marketing industries including fashion and education.
As an entrepreneur CEO, Sramana founded three companies: Dais (off-shore software services), Intarka (sales lead generation and qualification Software; VC: NEA) and Uuma (online personalized store for selling clothes using Expert Systems software; VC: Redwood). Two of these were acquired, while the third received an acquisition offer from Ralph Lauren which the company did not accept.
As strategy consultant, Sramana has consulted with over 80 companies, including public companies such as SAP, Cadence Design Systems, Webex, KLA-Tencor, Best Buy, MercadoLibre and Tessera among others. Her work has also included numerous startups and VCs, and she played interim VP Marketing roles for seven such ventures. Sramana has a proven track record in turnarounds, both small private companies (Example: think3, with Joe Costello) and divisions of larger companies (Example: a $100 million business unit of Cadence, with Lavi Lev). She has also created major growth strategies through new market penetration, M&A, industry roll-ups, etc.
Sramana has developed a well-regarded methodology for Positioning which she has used repeatedly in different situations and across a variety of market segments.
Sramana has authored Entrepreneur Journeys, a series of books focused on demystifying entrepreneurship. Entrepreneur Journeys (Volume One) and Bootstrapping, Weapon of Mass Reconstruction (EJ Volume Two) and Positioning: How To Test, Validate, And Bring Your Idea To Market (EJ Volume Three), and Innovation Need Of The Hour (EJ Volume Four) are now available from Amazon.com. In addition, Sramana has authored Vision India 2020, a futuristic retrospective on India set in the year 2020, in which she has developed 45 of her own billion dollar business ideas leveraging India’s strategic strengths.
In 2010, Sramana founded the One Million by One Million initiative to help a million entrepreneurs globally to reach a million dollars in annual revenue, build $1 trillion in global GDP, and create 10 million jobs. In 1M/1M, she teaches the Entrepreneur Journeys (EJ) methodology to entrepreneurs around the world.
Sramana has a Master’s degree in EECS from MIT, and a Bachelor’s degree in Computer Science and Economics from Smith College. She was a columnist for Forbes from 2008 to 2010. Her writings are widely syndicated.