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January 18, 2013, San Francisco, CA
Erik Brynjolfsson is an award-winning researcher, educator, entrepreneur, and author. He serves as the director of The MIT Center for Digital Business, the Schussel Family professor at the MIT Sloan School of Management, chairman of the MIT Sloan Management Review, and a director of public and private companies. He lectures worldwide on business strategy and performance, pricing models and intangible assets and he teaches courses on the economics of information. Brynjolfsson was among the first researchers to measure the productivity contributions of information technologies. In related work, he identified the dominant role of organizational capital and other intangible assets in determining the performance of firms. His research also provided the first quantification of the value of online product variety, often known as the “long tail”, and debunked the myth of “frictionless commerce” by comparing online and offline retailers. Brynjolfsson also developed a change management tool, the “matrix of change”, created pricing and bundling models for information goods, and assessed the optimal strategies for supplier networks and business ecosystems. His recent work examines the social networks revealed by digital information flows, such as email traffic, and their relationships to information worker productivity. Brynjolfsson’s research has appeared in leading science, economics and management journals. It has been recognized with nine Best Paper awards and five patents. Businessweek has profiled him one of five “ebusiness visionaries” and a reader’s poll by Optimize ranked him as one of the world’s two most influential academics. Brynjolfsson is the author or co-editor of several books including Understanding the Digital Economy, Intangible Assets, Strategies for eBusiness Success, and Race Against the Machine: How the Digital Revolution is Accelerating Innovation, Driving Productivity, and Irreversible Transforming Employment and the Economy. Brynjolfsson holds an AB in applied mathematics from Harvard College, an SM in decision sciences from Harvard University, and a PhD in managerial economics from MIT. He founded three companies and taught two of the first courses on artificial intelligence and knowledge-based systems at Harvard University. From 1996–1998, he was a visiting associate professor at the Stanford Graduate School of Business and from 2004–2005, he was Marvin Bower fellow at Harvard Business School. His papers can be found at http://digital.mit.edu/erik.
Companies should internationalize because the company is good at something that travels or because the industry is global in scope. And when those companies internationalize, MIT Sloan Professor Donald Lessard provides a framework for exploiting and enhancing that can lead to a successful internationalization: RATs and CATs.
RATs refers to what competencies the company has that it is seeking to exploit internationally.
CATs refers to that competencies the company might be able to tap and develop in a particular country.
“This is a corporate strategy framework,” Lessard said. “How do you think about corporate strategy in terms of exploiting and enhancing capability?”
Vivek Ranadivé founded TIBCO in 1997 with the vision of bringing real-time technology into the mainstream. His acclaimed New York Times business bestseller, The Power of Now: How Winning Companies Sense and Respond to Change Using Real-time Technology (1999), has been widely used in academia and been the subject of numerous interviews. His subsequent book, The Power to Predict (2006), shows the impact of predictive business on mainstream companies from Procter & Gamble to Harrah’s and reveals how companies can break new ground in their quest to anticipate customers’ needs, create new opportunities, and predict and sidestep unwelcome surprises.
Ranadivé has appeared as a featured expert on real-time computing on CNBC and in publications such as The Economist, Fast Company, and Red Herring. Ranadivé has consistently been recognized as a visionary for the future of business integration, securing him a place in InfoWorld’s 2002 Top Ten Technology Innovators. He was recognized by Ernst & Young as a 2002 Software Entrepreneur of the Year. In 2008, he was named the South Asian CEO of the Year by SAMBAA. He was also featured in “Annals of Innovation: How David Beats Goliath,” a New Yorker article by Malcolm Gladwell, author of The Tipping Point and Outliers, as an example of innovators who win by “breaking the rules.”
Prior to founding TIBCO, Ranadivé was president and founder of a UNIX consulting company. Previously, he held management and engineering positions with Ford Motor Company, M/A-Com Linkabit, and Fortune Systems. Ranadivé is a frequent presenter on such topics as the future of integration, enabling real-time business, and unleashing the power of information across enterprises to become more competitive. He earned an MBA from Harvard Business School, where he was a Baker Scholar. He received both a Master’s and Bachelor’s Degree in electrical engineering from MIT.
David Verrill is the executive director of The MIT Center for Digital Business at MIT Sloan School of Management. Verrill’s professional career began as a research scientist at the Center for Blood Research in Boston focusing on the MHC of genetically engineered mice. After receiving his master’s degree from MIT Sloan in 1987, he spent a decade at MIT helping industry connect with the Institute. In 1996, he joined Xerox as manager of International Sales and Business Development for the adaptive products division before it was sold. In 1998, Verrill joined third party marketing firm Winchester International Group as managing director. In 2000, Winchester helped found the Hub Angels, an early stage investment group in Boston. Verrill sits on the board of several early stage companies in the Boston area, and is chairman of the Angel Capital Association. He was educated at Bowdoin College and the MIT Sloan School of Management.
Rodney Brooks is the Panasonic Professor of Robotics (emeritus) at MIT. He is a robotics entrepreneur and the founder, chairman, and CTO of Rethink Robotics, Inc. He also has a collection of formers. He is a founder, former board member, former chairman, and former CTO (1991–2008) of iRobot Corp (Nasdaq: IRBT), which has delivered over eight million consumer robots, and over four thousand military robots. Brooks is the former director (1997-2007) of the MIT Artificial Intelligence Laboratory and then the MIT Computer Science & Artificial Intelligence Laboratory (CSAIL).
In his 27 years on the active faculty at MIT and Stanford, he carried out research in robotics, developing the behavior-based approach to robotics, developed the first mobile robots that could interact with people, the first humanoid robots in the United States, and made basic contributions to computer vision and artificial life, and was active in developing technology for planetary rovers. He supervised 27 wonderful PhD’s and is eternally grateful for those experiences. Brooks is a member of the US National Academy of Engineering (NAE), a founding fellow of the Association for the Advancement of Artificial Intelligence (AAAI), a fellow of the American Academy of Arts & Sciences (AAAS), a fellow of the American Association for the Advancement of Science (the other AAAS), a fellow of the Association for Computing Machinery (ACM), a corresponding member of the Australian Academy of Science (AAS) and a foreign fellow of the Australian Academy of Technological Sciences and Engineering (ATSE).
He received his PhD from Stanford in 1981, in Computer Science, and before that, bachelor’s and master’s degrees in pure mathematics at the Flinders University of South Australia. Early in his career he held post-doctoral positions at Carnegie Mellon University and at MIT.
Andrew McAfee is the associate director and principal research scientist at The MIT Center for Digital Business. He studies the ways that information technology (IT) affects businesses and business as a whole. His research investigates how IT changes the way companies perform, organize themselves, and compete. At a higher level, his work also investigates how computerization affects competition, society, the economy, and the workforce. He and Erik Brynjolfsson are co-authors of the ebook Race Against the Machine: How the Digital Revolution is Accelerating Innovation,Driving Productivity, and Irreversibly Transforming Employment and the Economy. The book brings together a range of data, examples, and research to show that the average US worker is being left behind by advances in technology.
He coined the phrase “Enterprise 2.0” in a spring 2006 Sloan Management Review article to describe the use of Web 2.0 tools and approaches by businesses. He also began blogging at that time, both about Enterprise 2.0 and about his other research. McAfee’s blog is widely read, becoming at times one of the 10,000 most popular in the world (according to Technorati). He also maintains a Facebook profile and Twitter account. In addition to the blog that is part of this site, McAfee also writes a blog as part of harvardbusiness.org’s “HBR Voices.” His posts are also regularly reprinted at forbes.com. McAfee’s book on Enterprise 2.0 was published in November 2009 by Harvard Business School Press. In the July/August 2008 issue of Harvard Business Review McAfee and Brynjolfsson published “Investing in the IT that Makes a Competitive Difference,” a summary of their research investigating IT’s links to changes in competition. This work was the first to reveal that competition began to heat up in the US in the mid-1990s—to become faster paced, more turbulent, and more winner-take-all—and that this acceleration was greater in industries that spent more on IT. This research continues, and continues to highlight that technology appears to be significantly reshaping the landscape of competition. McAfee is the author or co-author of more than 100 articles, case studies and other materials for students and teachers of technology. This work has convinced him that modern information technology is the most powerful tool available to business leaders, yet also the most misunderstood and under-appreciated resource at their disposal. He has written columns for the Washington Post, the Financial Times, and Canadian Manager, and been a guest on the Charlie Rose show.
Andrew McAfee, 1988, 1989, LGO 1990, Associate Director and Principal Research Scientist, The MIT Center for Digital Business
Erik Brynjolfsson, PhD 1991, Director, The MIT Center for Digital Business, Schussel Family Professor of Management Science, MIT Sloan School of Management
David Schmittlein, John C Head III Dean, MIT Sloan School of Management