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  • San Francisco: Digital Economy Conference

    Harnessing the Digital Revolution: Machine, Platform, Crowd
    Date: Tuesday, June 20, 2017
    Time: 10:00 a.m. - 6:00 p.m.
    Location: The Village
    969 Market Street | San Francisco | CA 94103
    Contact Email: mitsloanalumnirelations@mit.edu

    MIT Sloan faculty, NY Times bestselling authors, and co-directors of the Initiative on the Digital Economy Erik Brynjolfsson and Andrew McAfee are coming to San Francisco on June 20 for an exclusive conference. Tap back into the mindshare, and get practical insights to make the most of today’s super-powerful machines, platforms, and crowds.

    In partnership with the MIT Initiative on the Digital Economy (IDE) and the MIT Sloan Club of Northern California.


    Contact: For questions regarding the event or registration, please contact us at mitsloanalumnirelations@mit.edu.

    10:00 a.m.


    10:15 a.m.

    Welcome Remarks

    10:30 a.m.

    Conference Overview & Introduction

    11:00 a.m.

    Machine: Presentation & Panel Discussion

    12:00 p.m.

    Networking Lunch & Keynote Presentation

    1:30 p.m.

    Platform: Presentation & Panel Discussion

    2:30 p.m.

    Refreshment Break

    3:00 p.m.

    Crowd: Presentation & Panel Discussion

    4:00 p.m.

    Conference Conclusion

    4:15 p.m.

    Inclusive Innovation Challenge

    5:00 p.m.

    Networking Reception

    Erik Brynjolfsson, PhD '91

    Erik BrynjolfssonErik Brynjolfsson is the director of the Initiative on the Digital Economy. He also serves as a Schussel Family Professor of Management at MIT Sloan, a chairman of the MIT Sloan Management Review, and a director of the MIT Center for Digital Business. In addition, Erik is a research associate at the National Bureau of Economic Research.

    Erik’s research examines the effects that information technologies have on business strategy, productivity and performance, Internet commerce, pricing models, and intangible assets. At MIT, he teaches courses on the Economics of Information. He was among the first researchers to measure how IT contributes to productivity, as well as the complementary role of organizational capital and other intangibles. His research was the first to quantify the value of online product variety and develop pricing and bundling models for information goods.

    He holds bachelor’s and master’s degrees from Harvard University in applied mathematics and decision sciences and a PhD from MIT in Managerial Economics.

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    Andrew McAfee, '88, '89, LGO '90

    Andy McAfeeAndrew McAfee is the Co-Director of the IDE and a Principal Research Scientist at the MIT Sloan School of Management.

    His research investigates how information technology changes the way companies perform, organize themselves, and compete. At a higher level, his work also focuses on how computerization affects competition, society, the economy, and the workforce. In addition to having numerous papers published, Professor McAfee also writes a widely read blog, which is at times one of the 10,000 most popular in the world. He is the author or co-author of more than 100 articles, case studies and other materials for students and teachers of technology. Prior to joining MIT Sloan, McAfee was a professor at Harvard Business School. He has also served as a fellow at the Berkman Center for Internet and Society at Harvard Law School.

    McAfee received his doctorate from Harvard Business School, and completed two Master of Science and two Bachelor of Science degrees at MIT.

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    David Schmittlein

    David SchmittleinDavid Schmittlein is the John C Head III Dean and Professor of Marketing at the MIT Sloan School of Management. His focus has been to broaden MIT Sloan’s global visibility, to work with the faculty in creating new high-quality management education programs, to develop enhanced educational opportunities for current students, and to develop and disseminate business knowledge that has impact and that will stand the test of time. He also has reached out to the many members of MIT’s alumni community to gain their valuable insights on MIT Sloan and management education.

    Prior to his appointment at MIT Sloan, Schmittlein was the Ira A. Lipman Professor and Professor of Marketing at the Wharton School of the University of Pennsylvania from 1980 until 2007. He also served as Interim Dean during July 2007 and as Deputy Dean from 2000 to 2007, and was chair of the editorial board for Wharton School Publishing. His research assesses marketing processes and develops methods for improving marketing decisions. He is widely regarded for his work estimating the impact of a firm’s marketing actions, designing market and survey research, and creating effective communication strategies. Schmittlein has served as a consultant on these issues for numerous firms, including American Express, American Home Products, AT&T, Bausch & Lomb, Boston Scientific, Ford Motor Company, Gianni Versace S.p.A., Hewlett-Packard, Johnson & Johnson, Lockheed Martin, Pfizer, Revlon, Siebe PLC, the Oakland Raiders, The Quaker Oats Co., and Time Warner. His work has been published in leading journals in marketing, management, economics, and statistics. In addition, he has been an area editor for Marketing Science and a member of the editorial board for the Journal of Interactive Marketing, the Journal of Marketing Research, Marketing Letters, and Marketing Science.

    Schmittlein serves on the International Advisory Board for Groupe HEC, the Governing Board of the Indian School of Business, the International Advisory Board of Lingnan (University) College of Sun Yat-sen University, and the Advisory Board for the School of Economics and Management of Tsinghua University. He has served on the World Economic Forum’s Global Agenda Council for Marketing and Branding. He has been a Visiting Professor in the Faculty of Economics at Tokyo University and a Distinguished Scholar in Residence at Washington University’s John M. Olin School of Business. Schmittlein has received awards for his research, his editorial work, and his teaching. His observations and research have been cited often in the popular press, including Advertising Age, Business 2.0, BusinessWeek, China.com, Computerworld, Fortune, NPR’s Marketplace, People’s Daily Online, Reuters,The ABC Evening News with Peter Jennings, The Economist, The Financial Times, The Los Angeles Times, The Philadelphia Inquirer, The New York Times, The Wall Street Journal, U.S. News & World Report, and USA Today. Schmittlein holds a BA in mathematics from Brown University and an MPhil and a PhD in business from Columbia University.

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