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  • Andrew McAfee, ’88, ’89, LGO ’90  

    Andrew McAfee, ’88, ’89, LGO ’90

    Co-Director, Initiative on the Digital Economy


    Andrew McAfee is a principal research scientist at the Center of Digital Business at Massachusetts Institute of Technology. He studies the ways that information technology (IT) affects business. His research investigates how IT changes the way companies perform, organize themselves, and compete. At a higher level, McAfee’s work also investigates how computerization affects competition itself—the struggle among rivals for dominance and survival within an industry. He coined the phrase enterprise 2.0 and in 2009 published a book on the topic, Enterprise 2.0: New Collaborative Tools or Your Organization’s Toughest Challenges. He is the author or co-author of more than 100 scholarly articles and case studies. McAfee has been named by the Ziff Davis technical publishing house as one of the 100 Most Influential People in IT.