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David C. Schmittlein joined the MIT Sloan School of Management as John C Head III Dean in October, 2007. Prior to his appointment at MIT Sloan, Dean Schmittlein served on the faculty at The Wharton School of the University of Pennsylvania from 1980 until 2007. While at Wharton, he was the Ira A. Lipman Professor and Professor of Marketing. He also served as Interim Dean during July 2007 and as Deputy Dean from 2000-2007. In addition, he was chair of the editorial board for Wharton School Publishing. Dean Schmittlein received a Ph.D. and M.Phil. in Business from Columbia University and B.A. in Mathematics (magna cum laude) from Brown University. His research assesses marketing processes and develops methods for improving marketing decisions. He is widely regarded for his work estimating the impact of a firm’s marketing actions, designing market and survey research, and creating effective communication strategies.
Dr. Schmittlein has served as a consultant on these issues for numerous firms, e.g. American Express, American Home Products, AT&T, Bausch & Lomb, Boston Scientific, Ford Motor Company, Gianni Versace S.p.A., Hewlett-Packard, Johnson & Johnson, Lockheed Martin, Pfizer, Revlon, Siebe PLC, The Oakland Raiders, The Quaker Oats Co., and Time Warner. He has over forty publications, most in leading journals in Marketing, Management, Economics and Statistics. He has been an area editor for Marketing Science and a member of the editorial board for the Journal of Interactive Marketing, Journal of Marketing Research, Marketing Letters and Marketing Science.
Dr. Schmittlein serves on the International Advisory Board for Groupe HEC, on the Academic Advisory Board for the China Europe International Business School (CEIBS), the International Advisory Council of the Guanghua School of Management of Peking University, and the Advisory Board for the School of Economics and Management of Tsinghua University. He has been a visiting professor in the Faculty of Economics at Tokyo University, and a Distinguished Scholar in Residence at Washington University’s John M. Olin School of Business. He has received awards for his research, his editorial work, and his teaching. His observations and research have been cited often in the popular press, including Advertising Age, Business 2.0, Business Week, China.com, Computerworld, Fortune, NPR’s Marketplace, People’s Daily Online, Reuters, The ABC Evening News with Peter Jennings, The Economist, The Financial Times, The Los Angeles Times, The Philadelphia Inquirer, The New York Times, The Wall Street Journal, U.S. News & World Report and USA Today.
For more than 30 years, Dr. Schmittlein has done extensive consulting work for corporate clients in a wide variety of industries, including consumer products, computer software, pharmaceuticals, entertainment, manufacturing, and management consulting.
Dr. Schmittlein is a member of the American Marketing Association, the American Statistical Association, and the Institute for Operations Research and Management Sciences (INFORMS).
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