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Service, leadership, scholarship: Celebrating two extraordinary careers (continued)

As dean, Urban worked with several architectural firms nationwide to explore concepts for a new building. When Schmalensee became dean, he persuaded MIT’s central administration to sign off on the site and specifications for the new building, and also led planning and the $100 million fundraising campaign for the new building. An initial $25 million gift from E*Trade founder William A. Porter, SF ’67, and his wife, Joan, began the fundraising campaign with a bang and ultimately led to the construction of the building. Today, E62, featuring the Porter Center for Management Education, represents the physical and intellectual center of MIT Sloan.

“Seeing E62 finished wasn’t nearly as exciting as seeing it full of students,” Schmalensee said. “I remember running into a colleague soon after the building opened. We stopped and looked around at the students and faculty hard at work and I thought, ‘This is it. This is what we worked for.’”

Urban joined the MIT Sloan faculty in 1966. He was the David Austin Professor of Marketing for 46 years and the chairman of the MIT Center for Digital Business since its founding in 1999.

One of his greatest achievements—a game changer in the world of marketing science—was his invention, in 1978, of ASSESSOR, a predictive model for pre-market testing of packaged goods. He also founded a number of successful marketing and management science companies.

Urban is known for his thoughtful mentoring of doctoral students and his commitment to educating the next generation of business leaders. It is fitting, then, that the $1 million gift will establish the Glen L. and Andrea W. Urban Unitrust to support a PhD fellowship in marketing.

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