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Buck Weaver Marketing Award

MIT Sloan’s Buck Weaver Marketing Award honors Magid Abraham, PhD ’88, SM ’82

Glen Urban, Magid Abraham, and Andy Norton imageGlen Urban, Magid Abraham, and Andy Norton

Magid Abraham, PhD ’88, SM ’82, cofounder and CEO of comScore, Inc., was honored this year with the eighth annual Buck Weaver Award for Marketing.

Established by MIT Sloan in 2003 and sponsored by General Motors Corp., the award recognizes individuals who have made important contributions to the advancement of theory and practice in marketing science.

The Virginia-based comScore, which Abraham co-founded in 1999, is a leader in Internet commerce and behavior research. The company tracks and analyzes Internet usage and purchases to provide clients with insights that help to target ads and develop marketing campaigns.

Glen Urban, MIT Sloan Dean Emeritus and David Austin Professor in Management, and Andy Norton, director of General Motors North America Portfolio Planning, presented the Buck Weaver marketing award to Abraham during a two-day symposium at the MIT Faculty Club. Abraham’s presentation was titled, “Enabling Marketing Science Applications through Large Scale Behavioral Data Collection and Automated Analytics.”

“Magid represents the best of innovation in marketing science in corporate America,” said Urban. “His work on the use of UPC codes and browser panel research of Internet shopping and media behavior are major contributions to the field of operations research and market research in marketing. He has created real innovations that work in the marketplace and build new theory while improving the practice of marketing.”

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