Press Source: Sports Business Journal

Year of bold statements sets the stage for women's sports in 2024

"As interest in women's sports continued to increase rapidly, organizations sought out and seized opportunities to be part of the movement."

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Press Source: WBUR

Women's sports coverage reaches new heights, but has a long way to go

"We are making progress with the amount of coverage that women's sports are receiving but 15% is still so low in the bigger scheme of things."

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Press Source: Sports Business Journal

'Driving for distinction': Marketing magic of 'Barbie' movie has lessons...

"Build a fandom and a movement capable of organic growth, convert casual fans into avid fans."

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Press Source: Sports Business Journal (Opinion Piece)

NIL gender pay gap is real, but doesn’t have to be the norm

"Before gender pay gaps become too deeply entrenched in the NIL [name, image, likeness] ecosystem, they need to be addressed."

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