"Modeling Dynamic User Interests: A Neural Matrix Factorization Approach."

Dhillon, Paramveer S., and Sinan Aral. Marketing Science Vol. 40, No. 6 (2021): 1059-1080. Supplemental Materials. arXiv Preprint.

"Interdependent Program Evaluation: Geographic and Social Spillovers in COVID-19 Closures and Reopenings in the United States."

Zhao, Michael, David Holtz, and Sinan K. Aral. Science Advances Vol. 7, No. 31 (2021): eabe7733.

"Digital Paywall Design: Implications for Content Demand & Subscriptions."

Aral, Sinan K., and Paramveer S. Dhillon. Management Science Vol. 67, No. 4 (2021): 2381-2402. SSRN Preprint.

"Social Advertising Effectiveness Across Products: A Large-Scale Field Experiment."

Shan, Huang, Sinan K. Aral, Yu Jeffrey Hu, and Erik Brynjolfsson. Marketing Science Vol. 39, No. 6 (2020): 1142-1165. Download Paper.

The Hype Machine.

Aral, Sinan K. New York, NY: Random House LLC, 2020.

"Computational Social Science: Obstacles and Opportunities."

Lazer, David M.J., Alex Pentland, Duncan J. Watts, Sinan K. Aral, Susan Athey, Noshir Contractor, Deen Freelon, Sandra Gonzalez-Bailon, Gary King, Helen Margetts, Alondra Nelson, Matthew J. Salganik, Markus Strohmaier, Alessandro Vespignani, and Claudia Wagner. Science Vol. 369, No. 6507 (2020): 1060-1062.