"A Causal Test of the Strength of Weak Ties."

Rajkumar, Karthik, Guillaume Saint-Jacques, Iavor Bojinov, Erik Brynjolfsson, and Sinan Aral. Science Vol. 377, No. 6612 (2022): 1304-1310.

"Modeling Dynamic User Interests: A Neural Matrix Factorization Approach."

Dhillon, Paramveer S., and Sinan Aral. Marketing Science Vol. 40, No. 6 (2021): 1059-1080. Supplemental Materials. arXiv Preprint.

"Interdependent Program Evaluation: Geographic and Social Spillovers in COVID-19 Closures and Reopenings in the United States."

Zhao, Michael, David Holtz, and Sinan K. Aral. Science Advances Vol. 7, No. 31 (2021): eabe7733.

"Surfacing Norms to Increase Vaccine Acceptance."

Moehring, Alex, Avinash Collis, Kiran Garimella, M. Amin Rahimian, Sinan K. Aral, and Dean Eckles, MIT Sloan Working Paper 6415-21. Cambridge, MA: MIT Sloan School of Management, June 2021.

"Social Advertising Effectiveness Across Products: A Large-Scale Field Experiment."

Shan, Huang, Sinan K. Aral, Yu Jeffrey Hu, and Erik Brynjolfsson. Marketing Science Vol. 39, No. 6 (2020): 1142-1165. Download Paper.

The Hype Machine.

Aral, Sinan K. New York, NY: Random House LLC, 2020.