"Why Great New Products Fail."

Simester, Duncan. MIT Sloan Management Review, March 2016.

"Voting For Charity: the Benefits For Firms of Direct Consumer Involvement in Charitable Campaigns."

Grant Donnelly, Duncan Simester, and Michael Norton. In NA - Advances in Consumer Research Volume 44, edited by Page Moreau and Stefano Puntoni. Duluth, MN: 2016.

"Run Field Experiments to Make Sense of Your Big Data."

Zoumpoulis, Spyros, Duncan Simester, and Theos Evgeniou. Harvard Business Review. Harvard University, November 2015.

"Harbingers of Failure."

Anderson, Eric, Song Lin, Duncan Simester and Catherine Tucker. Journal of Marketing Research Vol. 52, No. 5 (2015): 580-592. Appendix.

"Price Stickiness: Empirical Evidence of the Menu Cost Channel."

Anderson, Eric, Nir Jaimovich and Duncan Simester. Review of Economics and Statistics Vol. 97, No. 4 (2015): 813-826.

"The Value of Field Experiments."

Li, Jimmy Q., Paat Rusmevichientong, Duncan Simester, John N. Tsitsiklis and Spyros I. Zoumpoulis. Management Science Vol. 61, No. 7 (2015): 1722-1740.