"Run Field Experiments to Make Sense of Your Big Data."

Zoumpoulis, Spyros, Duncan Simester, and Theos Evgeniou. Harvard Business Review. Harvard University, November 2015.

"Harbingers of Failure."

Anderson, Eric, Song Lin, Duncan Simester and Catherine Tucker. Journal of Marketing Research Vol. 52, No. 5 (2015): 580-592. Appendix.

"Price Stickiness: Empirical Evidence of the Menu Cost Channel."

Anderson, Eric, Nir Jaimovich and Duncan Simester. Review of Economics and Statistics Vol. 97, No. 4 (2015): 813-826.

"The Value of Field Experiments."

Li, Jimmy Q., Paat Rusmevichientong, Duncan Simester, John N. Tsitsiklis and Spyros I. Zoumpoulis. Management Science Vol. 61, No. 7 (2015): 1722-1740.

"Why Do Sales People Spend So Much Time Lobbying for Low Prices?"

Simester, Duncan, and Juanjuan Zhang. Marketing Science Vol. 33, No. 6 (2014): 796-808. Finalist, 2014 John D. C. Little Award. Media.

"Reviews without a Purchase: Low Ratings, Loyal Customers and Deception."

Anderson, Eric T. and Duncan Simester. Journal of Marketing Research Vol. 51, No. 3 (2014): 249-269. Appendix.