"Goodbye Pareto Principle, Hello Long Tail: The Effect of Internet Commerce on the Concentration of Product Sales."

Brynjolfsson, Erik, Yu (Jeffrey) Hu and Duncan Simester. Management Science Vol. 57, No. 8 (2011): 1373-1387. Appendix.

"When You Shouldn't Listen to Your Critics."

Simester, Duncan. Harvard Business Review, June 2011.

"A Step-by-Step Guide to Smart Business Experiments."

Anderson, Eric T. and Duncan Simester. Harvard Business Review, March 2011.

"Internet Channel Conflict: Problems and Solutions."

Simester, Duncan, Eric Anderson and Florian Zettelmeyer. In Review of Marketing Science, Volume 7, edited by Naresh K. Malhotra, 63-92. Bingley, UK: Emerald Group Publishing Limited, 2010.

"Price Cues and Customer Price Knowledge."

Anderson, Eric and Duncan Simester. In Handbook of Research in Pricing, edited by Vithala Rao, 150-168. Northampton, MA: Edward Elgar Publishing, 2010.

"Why Are Bad Products So Hard to Kill?"

Zhang, Juanjuan, and Duncan Simester. Management Science Vol. 56, No. 7 (2010): 1161-1179.

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