"Targeting Prospective Customers: Robustness of Machine Learning Methods to Typical Data Challenges."

Simester, Duncan, Artem Timoshenko, and Spyros I. Zoumpoulis. Management Science Vol. 66, No. 6 (2020): 2291-2799.

"The Surprising Breadth of the Harbingers of Failure."

Simester, Duncan, Catherine Tucker, and Clair Yang. Journal of Marketing Research Vol. 56, No. 6 (2019): 1034-1049.

"Informational Rigidities and the Stickiness of Temporary Sales."

Anderson, Eric, Benjamin A. Malin, Emi Nakamura, Duncan Simester, and Jón Steinsson. Journal of Monetary Economics Vol. 90, No. 1 (2017): 64-83.

"Field Experiments in Marketing (Volume 1)."

Simester, Duncan. In Handbook of Economic Field Experiments, edited by Abhijit Banerjee and Esther Duflo, 465-497. Holland, Netherlands: Elsevier, 2017.

"The Lost Art of Thinking in Large Organizations."

Simester, Duncan. MIT Sloan Management Review, July 13, 2016.

"Decision Stages and Asymmetries in Regular Retail Price Pass-through."

Mcshane, Blakeley B., Chaoqun Chen, Eric T. Anderson, and Duncan Simester. Marketing Science Vol. 35, No. 4 (2016): 619-639.