Ideas Made to Matter

Predicting customer trends with sales data

The algorithm calculates customer trends and the most effective targeted promotions.

Aug 14, 2019
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MIT Sloan professor uses new method to identify consumer demand trends and improve profits

A study by MIT Sloan Prof. Georgia Perakis found not only can consumer trends be predicted, but that they also can be used to optimize targeted promotions and improve profits by an average of 9.4%.

Oct 13, 2017
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