Executive Education

Description
If the organization you lead is to achieve success in current markets, you must begin to think about your business strategy in new ways. Traditional competitive approaches that rely on product differentiation do not produce optimal results, nor do they take advantage of new sources of profitability that the connectivity of a networked economy offers. Too often, they focus your attention in the wrong place. To survive and prosper today, you must shift your attention from products to customers and create a business plan based on:

• the innovative restructuring of your customer relationships
• segmenting your customers more creatively
• delivering a value proposition that places the customer at the center of your strategy

At the MIT Sloan School of Management, our research has given rise to a powerful business model that reflects the many new ways to compete in the current economy. Called the Delta Model, it offers senior managers a fresh and pragmatic approach to critical strategic business thinking. This new, integrative, strategic framework allows managers like you to do exciting, bold, creative and innovative things within your firm. In Reinventing Your Business Strategy, you'll learn how to use the Delta Model to identify new sources of profitability, develop new strategic approaches that fit your firm, establish new directions for the organization, and implement a revised strategic agenda. You'll also gain pragmatic insights on how to:

• begin to change from a product-driven orientation to a customer-driven orientation
• choose among three distinct strategic options to develop a strong vision
• creatively segment your customer base

The Participants
Reinventing Your Business Strategy is for senior general and technical executives who are responsible for creating strategies for succeeding in rapidly-changing markets, including: Chief Executive Officers; Presidents; Chief Operating Officers; Executive Vice Presidents; heads of R&D, Engineering, Manufacturing, and IS; Chief Technologists; Corporate Planners; Corporate Strategists; Vice Presidents of Marketing and New Venture Development; and senior managers with strategic planning responsibility.

Faculty

Faculty Leader: Arnoldo C. Hax, Alfred P. Sloan Professor of Management, enjoys an international reputation for his research, publishing, and consulting in the fields of strategic planning, management control, operations management, and operations research. He has participated in executive education programs around the world and consults regularly to multinational organizations. He has authored and co-authored nine books, including The Delta Project: Discovering New Sources of Profitability in a Networked Economy with Dean Wilde which provides a new organizing framework to develop strategy and manage in the new economy.