Mark Hyman, Jr. Career Development Professor
Associate Professor of Marketing
Catherine Tucker is the Mark Hyman Jr. Career Development Professor and Associate Professor of Marketing at MIT Sloan.
Her research interests lie in how technology allows firms to use digital data to improve their operations and marketing, and in the challenges this poses for regulations designed to promote innovation. She has particular expertise in online advertising, digital health, social media, and electronic privacy. Generally, most of her research lies in the interface between marketing, economics, and law. She has received an NSF CAREER award for her work on digital privacy and a Garfield Award for her work on electronic medical records.
Tucker is associate editor at Management Science and a research associate at the National Bureau of Economic Research. She teaches MIT Sloan's course on Pricing and the EMBA course Marketing Management for the Senior Executive. She has received the Jamieson Prize for Excellence in Teaching as well as being voted "Teacher of the Year" at MIT Sloan. She holds a PhD in economics from Stanford University, and a BA from Oxford University.
Web Site: http://cetucker.scripts.mit.edu/
General Expertise: Computer privacy; Credit cards; E-commerce; Econometrics; Electronic software; Google; Google; Industrial economics; Internet; Internet privacy issues; Internet telephony; Management of information technology; Marketing; Marketing strategy; Online banking; Pricing; Security of technology; Software; Web-based marketing; YouTube
For more background on this faculty member's research and academic initiatives, please visit the MIT Sloan faculty directory.