J.C. Penney Professor of Management
Professor of Marketing
Birger Wernerfelt is the J.C. Penney Professor of Management and a Professor of Marketing at the MIT Sloan School of Management.
Wernerfelt has held teaching positions and has done research in marketing at MIT Sloan, in economics at the University of Copenhagen, and in strategy at Northwestern University and at the University of Michigan. His current research compares alternative ways of trading services.
Wernerfelt holds a BA in philosophy and an MA in economics from the University of Copenhagen and a DBA in managerial economics from Harvard University.
Web Site: http://web.mit.edu/bwerner/www/
General Expertise: Branding; Channel management; Competitive strategy; Corporate diversification; Corporate diversification; Customer incentives; eBusiness; eCommerce; Managerial economics; Marketing channels; Marketing strategy; Outsourcing; Outsourcing; Sales force management
For more background on this faculty member's research and academic initiatives, please visit the MIT Sloan faculty directory.