Associate Professor of Marketing
Michael Braun is the Homer A. Burnell (1928) Career Development Professor and an Assistant Professor of Marketing at the MIT Sloan School of Management.
His research focuses on the development of probability models to tackle business problems as diverse as customizing websites, forecasting customer retention, predicting insurance claims behavior, and modeling interdependency among customer preferences. In particular, he is interested in developing models of network interactions and discrete choice behavior that can be estimated efficiently on massively large datasets.
Before entering academia, Braun worked on the development and deployment of broadband Internet products for such companies as Comcast, Marcus Cable, and Charter Communications. From 1999 to 2002, he was vice president for Global Affiliate Operations of Chello Broadband, the Amsterdam-based Internet arm of United Pan-Europe Communications, the largest cable operator in Europe. An avid sports fan, he also worked as a production assistant at ESPN and as a researcher for NBC at the 1992 Summer Olympics in Barcelona. He is a member of INFORMS, the American Statistical Association, and the American Marketing Association.
Braun holds an AB in economics from Princeton University, an MBA from Duke University’s Fuqua School of Business, and a PhD from the Wharton School of the University of Pennsylvania.
General Expertise: Applied probability; Bayesian statistics; Cable industry; Consumer measurement; Customer relationships and CRM; E-commerce; Electronic media; Insurance; Internet; Market research; Media; Online shopping; Product loyalty; Statistics; Web-based marketing
For more background on this faculty member's research and academic initiatives, please visit the MIT Sloan faculty directory.
Tel: (617) 253-3436
Fax: (617) 258-7597
Jason Robert Clinkscales
Tel: (617) 253-4936