Lou Shipley

Lecturer, Technological Innovation, Entrepreneurship, and Strategic Management

Lou Shipley

Lou brings over 25 years of experience as an enterprise software executive. He is a veteran of six Massachusetts software startups: Avid, WebLine (Cisco), FairMarket (Ebay), Reflectent (Citrix), Turbonmic, and Black Duck Software, where he serves as president & CEO.

Lou was president and CEO of VMTurbo, Inc., and Reflectent Software (acquired by Citrix Systems in 2006), both of which served the enterprise and financial services industries. After the Reflectent acquisition, Lou served as general manager of the Citrix Management Systems group, and then took on the role of general manager of the Citrix Virtualization and Cloud Products Group. He worked as an entrepreneur-in-residence at Highland Capital Partners in 2002. Prior to Highland, Lou served as vice president of Worldwide Field Operations for WebLine Communications, a customer contact center software company acquired by Cisco Systems in 1999 for $325 million. Before WebLine, Lou served as vice president of Americas and Pacific operations at Avid Technology. He joined Avid when the company was a startup and oversaw its growth to over $450 million in revenue. Lou also founded and served as president of Avid Japan KK. Lou serves as chairman of the board of CustomerGauge and is an advisor to Rekener.

Lou also writes and comments regularly on technology and business topics and his work has been published in The Wall Street Journal, The Chicago Tribune Bloomberg, MarketWatch and The Huffington Post.

He holds a BA in economics from Trinity College and an MBA from the Harvard Business School. He is a lecturer at the MIT Sloan School of Management and Harvard Business School, where he teaches the course: "Technology Sales & Sales Management." 

General Expertise: Angel investing; Asia; Asia Pacific; B-school; Bank regulation; Banking industry; Banking operations and policy; Banking regulation; Big data; Blogs; Blogs; Business education; Business intelligence; Business plans; Business school; Business-to-business marketing; Career development; CEO compensation; Change management; China; Cloud computing; Cloud storage; Compensation; Competition; Competitive strategy; Competitive strategy; Component software technologies; Corporate governance; Corporate governance; Corporate governance; Corporate governance; Corporate strategy and policy; Cross-cultural awareness; Customer incentives; Customer Relationship Management (CRM); Customer relationships; Customer satisfaction; Customer service; Cyber security; Data analysis; Data assets; Data management; Data mining; Data mining; Database marketing; Economic history; Email; Emerging markets; Employee motivation; Enterprise information systems; Entrepreneurial finance; Entrepreneurial management; Entrepreneurship; Europe; European Union (EU); Financial information technology; Financial information technology; Global business practices; Global entrepreneurship; High technology / Hi-tech; High technology companies; Hiring; Incentives; Information systems; Information technology; Initial Public Offerings (IPOs); Innovation; Innovation management; Innovative thinking; Intellectual property; Intellectual property; Intellectual property; Intellectual property; Intellectual property law; Intellectual property strategy; International communication; International corporate strategy; International entrepreneurship; International management; Internet security; Internet software; Inventory; Investment policy; Investor relations; Japan; Job creation; Job creation; Knowledge management; Knowledge management; Knowledge sharing; Leadership; Leadership; Leadership; Legacy information systems; LinkedIn; Logistics; Macroeconomics; Management control; Management of information technology; Management of technology; Managerial economics; Managerial vision; Marketing; Marketing communication; Marketing strategy; Mergers and acquisitions; Mobile banking; Mobile computing; Motivation; Networking; Online banking; Open innovation; Open source software; Optimization; Organizational change; Organizational communication; Organizational communications; Organizational culture; Product innovation; Product loyalty; Product management; Product strategy; Productivity; Recruitment; Regulation; Regulation and policy; Reporting; Risk management; Risk management; Sales; Sales and sales processes; Sales force automation; Sales force management; Sharing economy; Sharing economy; Silicon Valley; Silicon Valley; Social business; Social influence; Social media; Social networks; Social networks; Social networks; Social networks; Software; Software engineering; South Korea; Startups / Start-ups; Strategic management; Strategic planning; Strategy; Supply chain management; Talent management; Teams; Technological innovation; Technological innovation; Technological innovation; Technology; Technology security; Technology strategy; United Kingdom; United States; Venture capital; Venture capital; Virtual customer; Web-based marketing; Web-based marketing; World Wide Web

              

For more background on this faculty member's research and academic initiatives, please visit the MIT Sloan faculty directory.

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