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Ben Shields — Thoughts on Patriots’ Deflation-gate

MIT Sloan Lecturer Ben Shields, the former director of social media and marketing at ESPN and co-author of The Sports Strategist, talks about deflate-gate, the investigation into whether the New England Patriots used deflated footballs in the Jan. 18 AFC championship game. Shields explains why the Patriots are prone to negative press and social media backlash and what the organization should do as a result. The Patriots defeated the Indianapolis Colts 45-7 in the AFC championship. Soon after the game, it was reported that the Patriots were being investigated by the NFL, sparking the controversy known as “deflate-gate.”The post Ben Shields — Thoughts on Patriots’ Deflation-gate appeared first on MIT Sloan Experts.  Read the full post >

MIT MBA students tour Silicon Valley as tech campuses expand — Shany Alon

From Xconomy It’s easy to catch the technology bug. After all, tech companies are pretty much everywhere. I became hooked when I worked as an IT consultant at Accenture after college, and plan to work at a technology company after I finish my MBA. So when I had the opportunity to participate in a Technology Trek at MIT, I jumped at the chance of visiting some of the leading market players recognized globally for their entrepreneurial and technological innovation. I was very curious about what it’s like to work at a larger technology company, especially big ones with more resources like Facebook and Google. What is their culture really like? What kind of impact can a recent MBA graduate make? During our Technology Trek last week with 27 other MIT Sloan MBA students, I was able to get some answers. First up was Google’s Mountain View campus. I had never seen it before, … Read More »The post MIT MBA students tour Silicon Valley as tech campuses expand — Shany Alon appeared first on MIT Sloan Experts.  Read the full post >






 

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