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Ernst Berndt

Ernst Berndt

Louis E. Seley Professor in Applied Economics

Department: Professor, Applied Economics

Contact: (617) 253-2665, eberndt@mit.edu

Expertise: Affordable Care Act (ACA); Applied economics; Applied microeconomics; Applied probability; Biopharmaceutical; Biotechnology; Cancer; Clinical trials; Data analytics; Drug models; Econometrics; Economics; Education; Game theory; Health management; Healthcare; Healthcare industry; HIV; Industrial organization; Industrial organization; Industrial partnerships; Institutional partnerships; Intellectual property; Intellectual property; Intellectual property law; Market research; Medicaid; Medical decision making; Medical devices; Medicare; Medicine; Microeconomics; Outsourcing; Pharmaceuticals; Pricing; Regulation and policy; Sampling; Statistics; Stochastic modeling

Alessandro Bonatti

Alessandro Bonatti

Department: Associate Professor, Applied Economics

Contact: (617) 253-7190, bonatti@mit.edu

Expertise: Advertising; Game theory; Industrial organization; Microeconomics

Vivek Farias

Vivek Farias

Department: Associate Professor, Operations Management

Contact: (617) 253-7659, vivekf@mit.edu

Expertise: Airlines; Applied probability; Decision making; Financial engineering; Mathematical programming; Operations management; Operations research

Renee Gosline

Renee Gosline

Department: Senior Lecturer and Research Scientist, Marketing

Contact: (617) 452-4303, rgosline@mit.edu

Expertise: Advertising; Apps; Blogs; Brand management; Branding; Caribbean; Consumer behavior; Consumer marketing; Consumer packaged goods; Consumer psychology; Crowdfunding; Customer Relationship Management (CRM); Customer relationships; Electronic media; Elevator pitch; Facebook; Intellectual property; Leadership; Leadership; Luxury goods; Marketing; Medical decision making; Online education; Social media; Social networks; Startups / Start-ups; Strategy; Tumblr; Twitter; United States; YouTube

John Little

John Little

Institute Professor, Emeritus

Department: Professor, Marketing

Contact: (617) 253-3738, jlittle@mit.edu

Expertise: Advertising; Analytics; Brand management; Branding; Channels; Consumer packaged goods; Data mining; Decision making; Decision support; Manufacturing; Manufacturing systems; Market research; Marketing; Marketing channels; Mathematical programming; Mathematical programming; Media; Operations management; Operations management; Operations research; Optimization; Pricing; Pricing; Probability; Probability, applied; Product loyalty; Sales and sales processes; Statistics

David Schmittlein

David Schmittlein

John C Head III Dean

Department: Professor, Marketing

Contact: (617) 253-2804, dschmitt@mit.edu

Catherine Tucker

Catherine Tucker

Sloan Distinguished Professor of Management

Department: Professor, Marketing

Contact: (617) 252-1499, cetucker@mit.edu

Expertise: Advertising; Amazon.com; Apple; Applied economics; Applied microeconomics; Big data; Computer privacy; Consumer marketing; Convergence; Customer incentives; Digital economy; Digitalization; Digitization; Dot-com; eBay; eBay; eBusiness; eBusiness; eCommerce; eCommerce; Econometrics; Economics; eGovernment; Electronic commerce; Electronic communication; Electronic media; Electronic publishing; Facebook; Financial information technology; Flickr; Foursquare; Genetics; Genome; Google; Google; Healthcare exchanges; High technology / Hi-tech; High technology companies; Industrial economics; Industrial organization; Industrial organization; Information technology; Instagram; Intellectual property; Intellectual property; Intellectual property; Intellectual property law; Intellectual property law; Intellectual property strategy; Internet; Internet applications; Internet governance; Internet privacy issues; Internet security; Internet strategy; iPad; iPhone; LinkedIn; Marketing; Marketing communication; Marketing strategy; Microsoft; Mobile banking; MOOCs; MOOCs; Online banking; Online education; Online education; Online feedback mechanisms; Online media; Online shopping; Pinterest; Price fixing; Price fixing; Pricing; Pricing; Privacy issues; Regulation and policy; Skype; Social influence; Social media; Social networks; Strategy; Technological innovation; Technology; Technology security; Technology strategy; Teleconferencing; Tumblr; Twitter; United Kingdom; United States; Web-based marketing; Web-based marketing; World Wide Web; Yelp

Glen Urban

Glen Urban

David Austin Professor in Marketing, Emeritus|MIT Sloan School Dean, Emeritus

Department: Professor, Marketing, Emeritus

Contact: (617) 253-6615, glurban@mit.edu

Expertise: Advertising; Automotive industry; B-school; Bayesian statistics; Brand management; Branding; Consumer marketing; Customer relationships; Customer satisfaction; Customer service; Database marketing; Dot-com; eCommerce; Electronic publishing; International marketing; Internet; Internet privacy issues; Internet strategy; Knowledge management; Lead users; Management of technology; Market research; Marketing; New ventures; Online feedback mechanisms; Online media; Online shopping; Positioning; Product loyalty; Statistics; Telecommunications; Trust-based marketing; Web-based marketing; World Wide Web

How traditional retailers could lure you back this holiday season – Sharmila Chatterjee

From Fortune It’s beginning to look a lot like Christmas everywhere you go. Take a look in the five-and-ten—and while you’re at it, look at all the other store windows advertising spectacular sales, holiday discounts, and clearance extravaganzas. The markdowns are as widespread as they are substantial. This year on Black Friday, for instance, the average advertised discount across 17 major retail categories was 45%, according to the price-tracking firm Market Track. As ecommerce continues to eat away at traditional retail, brick-and-mortar stores seem to believe that the best way to compete is to slash their prices. This tactic might be understandable if, say, the country were in a deep recession. But GDP has been growing for eight consecutive years, the unemployment rate is at a 17-year low, wage growth is strengthening, and the stock market is in the middle of a nine-year bull run. In this economy, it is not necessary for retailers to … Read More » The post How traditional retailers could lure you back this holiday season – Sharmila Chatterjee appeared first on MIT Sloan Experts.

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