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Ernst Berndt

Ernst Berndt

Louis E. Seley Professor in Applied Economics

Department: Professor of Applied Economics

Contact: (617) 253-2665, eberndt@mit.edu

Expertise: Affordable Care Act (ACA); Applied economics; Applied microeconomics; Applied probability; Biopharmaceutical; Biotechnology; Cancer; Clinical trials; Data analytics; Drug models; Econometrics; Economics; Education; Game theory; Health management; Healthcare; Healthcare industry; HIV; Industrial organization; Industrial organization; Industrial partnerships; Institutional partnerships; Intellectual property; Intellectual property; Intellectual property law; Market research; Medicaid; Medical decision making; Medical devices; Medicare; Medicine; Microeconomics; Outsourcing; Pharmaceuticals; Pricing; Regulation and policy; Sampling; Statistics; Stochastic modeling

Alessandro Bonatti

Alessandro Bonatti

Department: Associate Professor of Applied Economics

Contact: (617) 253-7190, bonatti@mit.edu

Expertise: Advertising; Game theory; Industrial organization; Microeconomics

Vivek Farias

Vivek Farias

Department: Associate Professor of Operations Management

Contact: (617) 253-7659, vivekf@mit.edu

Expertise: Airlines; Applied probability; Decision making; Financial engineering; Mathematical programming; Operations management; Operations research

Renee Gosline

Renee Gosline

Department: Senior Lecturer and Research Scientist

Contact: (617) 452-4303, rgosline@mit.edu

Expertise: Advertising; Apps; Blogs; Brand management; Branding; Caribbean; Consumer behavior; Consumer marketing; Consumer packaged goods; Consumer psychology; Crowdfunding; Customer Relationship Management (CRM); Customer relationships; Electronic media; Elevator pitch; Facebook; Intellectual property; Leadership; Leadership; Luxury goods; Marketing; Medical decision making; Online education; Social media; Social networks; Startups / Start-ups; Strategy; Tumblr; Twitter; United States; YouTube

John Little

John Little

Institute Professor

Department: Professor of Marketing

Contact: (617) 253-3738, jlittle@mit.edu

Expertise: Advertising; Analytics; Brand management; Branding; Channels; Consumer packaged goods; Data mining; Decision making; Decision support; Manufacturing; Manufacturing systems; Market research; Marketing; Marketing channels; Mathematical programming; Mathematical programming; Media; Operations management; Operations management; Operations research; Optimization; Pricing; Pricing; Probability; Probability, applied; Product loyalty; Sales and sales processes; Statistics

David Schmittlein

David Schmittlein

John C Head III Dean

Department: Professor of Marketing

Contact: (617) 253-2804, dschmitt@mit.edu

Catherine Tucker

Catherine Tucker

Sloan Distinguished Professor of Management

Department: Professor of Marketing

Contact: (617) 252-1499, cetucker@mit.edu

Expertise: Advertising; Amazon.com; Apple; Applied economics; Applied microeconomics; Big data; Computer privacy; Consumer marketing; Convergence; Customer incentives; Digital economy; Digitalization; Digitization; Dot-com; eBay; eBay; eBusiness; eBusiness; eCommerce; eCommerce; Econometrics; Economics; eGovernment; Electronic commerce; Electronic communication; Electronic media; Electronic publishing; Facebook; Financial information technology; Flickr; Foursquare; Genetics; Genome; Google; Google; Healthcare exchanges; Hi technology companies; Hi-technology / Hi-tech; Industrial economics; Industrial organization; Industrial organization; Information technology; Instagram; Intellectual property; Intellectual property; Intellectual property; Intellectual property law; Intellectual property law; Intellectual property strategy; Internet; Internet applications; Internet governance; Internet privacy issues; Internet security; Internet strategy; iPad; iPhone; LinkedIn; Marketing; Marketing communication; Marketing strategy; Microsoft; Mobile banking; MOOCs; MOOCs; Online banking; Online education; Online education; Online feedback mechanisms; Online media; Online shopping; Pinterest; Price fixing; Price fixing; Pricing; Pricing; Privacy issues; Regulation and policy; Skype; Social influence; Social media; Social networks; Strategy; Technological innovation; Technology; Technology security; Technology strategy; Teleconferencing; Tumblr; Twitter; United Kingdom; United States; Web-based marketing; Web-based marketing; World Wide Web; Yelp

Glen Urban

Glen Urban

David Austin Professor in Management, Emeritus

Department: Professor of Marketing, Emeritus

Contact: (617) 253-6615, glurban@mit.edu

Expertise: Advertising; Automotive industry; B-school; Bayesian statistics; Brand management; Branding; Consumer marketing; Customer relationships; Customer satisfaction; Customer service; Database marketing; Dot-com; eCommerce; Electronic publishing; International marketing; Internet; Internet privacy issues; Internet strategy; Knowledge management; Lead users; Management of technology; Market research; Marketing; New ventures; Online feedback mechanisms; Online media; Online shopping; Positioning; Product loyalty; Statistics; Telecommunications; Trust-based marketing; Web-based marketing; World Wide Web

How TV can succeed in the digital age — Daniel Schiffman

From Forbes The media landscape has changed tremendously over the past year, and as we look ahead to 2016 a big question is: What is the future of TV? Television has long been the leading medium when it comes to American video consumption, but the landscape is quickly changing. Traditional TV is seeing competition from video streaming providers like Netflix and Amazon, Over-The-Top (OTT) devices such as Chromecast and Roku, and streaming content on a myriad of personal devices. While big data is a powerful tool, it hasn’t yet unseated TV from its place at the head of the pack. A Nielsen Total Audience Report for Q2 2015 shows that adults 18+ spend more than 32 hours a week watching television, giving TV a 95% share of all video viewing. As for advertising, TV is where we see the majority of spending. It’s a $72 billion-a-year industry in the U.S., … Read More »The post How TV can succeed in the digital age — Daniel Schiffman appeared first on MIT Sloan Experts.

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