Search Results

Results for Branding:

Sharmila Chatterjee

Sharmila Chatterjee

Department: Academic Head, Enterprise Management Track Senior Lecturer, Marketing

Contact: (617) 253-8214, schatterjee@mit.edu

Expertise: Brand management; Business intelligence; Business intelligence; Business plans; Channel management; Channels; Competition; Competitive strategy; Competitive strategy; Customer Relationship Management (CRM); Customer relationships; Customer satisfaction; Customer service; Education; Executive education; International marketing; Market research; Marketing; Marketing channels; Marketing communication; Marketing strategy; MBA; Positioning; Pricing; Product design; Product development; Product loyalty; Public relations; Retail; Sales; Sales and sales processes; Sales and sales processes; Sales force automation; Trust-based marketing

Court Chilton

Court Chilton

Department: Senior Lecturer

Contact: (617) 253-2212, cchilton@mit.edu

Expertise: Action learning; Business education; Business school; Change management; Competitive strategy; Consulting; Customer relationships; Customer satisfaction; Customer service; Distributed leadership; Education; Employee motivation; Executive education; Executive education; Leadership; Leadership; Leadership; Management education; Marketing communication; Motivation; Negotiation; Organizational communications; Organizational culture; Sales and sales processes; Social networks; Strategy; Training; Training programs

Renee Gosline

Renee Gosline

Zenon Zannetos (1955) Career Development Professor

Department: Assistant Professor of Marketing

Contact: (617) 452-4303, rgosline@mit.edu

Expertise: Advertising; Apps; Blogs; Brand management; Branding; Caribbean; Consumer behavior; Consumer marketing; Consumer packaged goods; Consumer psychology; Crowdfunding; Customer Relationship Management (CRM); Customer relationships; Electronic media; Elevator pitch; Facebook; Intellectual property; Leadership; Leadership; Luxury goods; Marketing; Medical decision making; Online education; Social media; Social networks; Startups / Start-ups; Strategy; Tumblr; Twitter; United States; YouTube

Virginia Healy-Tangney

Virginia Healy-Tangney

Department: Senior Lecturer, Managerial Communication

Contact: (617) 324-4021, vtangney@mit.edu

Expertise: Action learning; Branding; Business education; Change management; Communication; Communication practices; Cross-cultural awareness; Cultural differences; Distributed leadership; Executive education; Executive education; International communication; International communication; Leadership; Marketing; Marketing communication; Organizational change; Organizational communication

John Little

John Little

Institute Professor

Department: Professor of Marketing

Contact: (617) 253-3738, jlittle@mit.edu

Expertise: Advertising; Analytics; Brand management; Branding; Channels; Consumer packaged goods; Data mining; Decision making; Decision support; Manufacturing; Manufacturing systems; Market research; Marketing; Marketing channels; Mathematical programming; Mathematical programming; Media; Operations management; Operations management; Operations research; Optimization; Pricing; Pricing; Probability; Probability, applied; Product loyalty; Sales and sales processes; Statistics

David Schmittlein

David Schmittlein

John C Head III Dean

Department: Professor of Marketing

Contact: (617) 253-2804, dschmitt@mit.edu

Glen Urban

Glen Urban

David Austin Professor in Management, Emeritus

Department: Professor of Marketing, Emeritus

Contact: (617) 253-6615, glurban@mit.edu

Expertise: Advertising; Automotive industry; B-school; Bayesian statistics; Brand management; Branding; Consumer marketing; Customer relationships; Customer satisfaction; Customer service; Database marketing; Dot-com; eCommerce; Electronic publishing; International marketing; Internet; Internet privacy issues; Internet strategy; Knowledge management; Lead users; Management of technology; Market research; Marketing; New ventures; Online feedback mechanisms; Online media; Onlne shopping; Positioning; Product loyalty; Statistics; Telecommunications; Trust-based marketing; Web-based marketing; World Wide Web

Birger Wernerfelt

Birger Wernerfelt

J.C. Penney Professor of Management

Department: Professor of Marketing

Contact: (617) 253-7192, bwerner@mit.edu

Expertise: Branding; Channel management; Competitive strategy; Corporate diversification; Corporate diversification; Customer incentives; eBusiness; eCommerce; Managerial economics; Marketing channels; Marketing strategy; Outsourcing; Outsourcing; Sales force management

Darcy Winslow

Darcy Winslow

Department: Senior Lecturer, MIT Leadership Center

Contact: (503) 227-8820, dwinslow@mit.edu

Expertise: Change management; Climate change; Consumer behavior; Corporate social responsibility; Emissions trading; Environment; Executive education; Experimental design; Future of work; Global warming; Green industries; Leadership; Managing change; Marketing; Non-profits / Nonprofits; Organizational culture; Product development; Sustainability; United States

How branding 101 can make leaders more mindful of diversity — Renée Richardson Gosline

From The Conversation A few years ago, I overheard two of my MBA students talking after class about their “personal brands.” At the time, I was amused. But then I kept hearing more about this notion of “my brand.” I noticed it was the subject of articles in Forbes and Harvard Business Review. Suddenly, I saw book upon book devoted to the topic. The conversation centered around bolstering your personal brand by tweeting the right things, highlighting certain attributes in your LinkedIn profile and ingratiating yourself with other powerful personal brands. Frankly, I bristle at the phrase “personal brand.” We are not products, we are people. The way we present ourselves should be authentic, not part of a sales pitch or advertising campaign. But then I got to thinking: is there a way to apply branding’s best practices to develop greater leadership? By that, I don’t mean some fabricated Kardashian-type “personal brand” but rather a better understanding of how … Read More »The post How branding 101 can make leaders more mindful of diversity — Renée Richardson Gosline appeared first on MIT Sloan Experts.

Your Recent Searches

Can't find what
you're looking for?

Contact us.

Twitter

Paul Denning
Director of Media
Relations
617.253.0576
denning@mit.edu

Patricia Favreau
Associate Director of
Media Relations
617.253.3492
pfavreau@mit.edu

©2010 MIT Sloan School of Management