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Sharmila Chatterjee

Sharmila Chatterjee

Department: Academic Head, Enterprise Management Track Senior Lecturer, Marketing

Contact: (617) 253-8214, schatterjee@mit.edu

Expertise: Brand management; Business intelligence; Business intelligence; Business plans; Channel management; Channels; Competition; Competitive strategy; Competitive strategy; Customer Relationship Management (CRM); Customer relationships; Customer satisfaction; Customer service; Education; Executive education; International marketing; Market research; Marketing; Marketing channels; Marketing communication; Marketing strategy; MBA; Positioning; Pricing; Product design; Product development; Product loyalty; Public relations; Retail; Sales; Sales and sales processes; Sales and sales processes; Sales force automation; Trust-based marketing

Court Chilton

Court Chilton

Department: Senior Lecturer

Contact: (617) 253-2212, cchilton@mit.edu

Expertise: Action learning; Business education; Business school; Change management; Competitive strategy; Consulting; Customer relationships; Customer satisfaction; Customer service; Distributed leadership; Education; Employee motivation; Executive education; Executive education; Leadership; Leadership; Leadership; Management education; Marketing communication; Motivation; Negotiation; Organizational communications; Organizational culture; Sales and sales processes; Social networks; Strategy; Training; Training programs

Renee Gosline

Renee Gosline

Zenon Zannetos (1955) Career Development Professor

Department: Assistant Professor of Marketing

Contact: (617) 452-4303, rgosline@mit.edu

Expertise: Advertising; Apps; Blogs; Brand management; Branding; Caribbean; Consumer behavior; Consumer marketing; Consumer packaged goods; Consumer psychology; Crowdfunding; Customer Relationship Management (CRM); Customer relationships; Electronic media; Elevator pitch; Facebook; Intellectual property; Leadership; Leadership; Luxury goods; Marketing; Medical decision making; Online education; Social media; Social networks; Startups / Start-ups; Strategy; Tumblr; Twitter; United States; YouTube

Virginia Healy-Tangney

Virginia Healy-Tangney

Department: Senior Lecturer, Managerial Communication

Contact: (617) 324-4021, vtangney@mit.edu

Expertise: Action learning; Branding; Business education; Change management; Communication; Communication practices; Cross-cultural awareness; Cultural differences; Distributed leadership; Executive education; Executive education; International communication; International communication; Leadership; Marketing; Marketing communication; Organizational change; Organizational communication

John Little

John Little

Institute Professor

Department: Professor of Marketing

Contact: (617) 253-3738, jlittle@mit.edu

Expertise: Advertising; Analytics; Brand management; Branding; Channels; Consumer packaged goods; Data mining; Decision making; Decision support; Manufacturing; Manufacturing systems; Market research; Marketing; Marketing channels; Mathematical programming; Mathematical programming; Media; Operations management; Operations management; Operations research; Optimization; Pricing; Pricing; Probability; Probability, applied; Product loyalty; Sales and sales processes; Statistics

David Schmittlein

David Schmittlein

John C Head III Dean

Department: Professor of Marketing

Contact: (617) 253-2804, dschmitt@mit.edu

Glen Urban

Glen Urban

David Austin Professor in Management, Emeritus

Department: Professor of Marketing, Emeritus

Contact: (617) 253-6615, glurban@mit.edu

Expertise: Advertising; Automotive industry; B-school; Bayesian statistics; Brand management; Branding; Consumer marketing; Customer relationships; Customer satisfaction; Customer service; Database marketing; Dot-com; eCommerce; Electronic publishing; International marketing; Internet; Internet privacy issues; Internet strategy; Knowledge management; Lead users; Management of technology; Market research; Marketing; New ventures; Online feedback mechanisms; Online media; Onlne shopping; Positioning; Product loyalty; Statistics; Telecommunications; Trust-based marketing; Web-based marketing; World Wide Web

Birger Wernerfelt

Birger Wernerfelt

J.C. Penney Professor of Management

Department: Professor of Marketing

Contact: (617) 253-7192, bwerner@mit.edu

Expertise: Branding; Channel management; Competitive strategy; Corporate diversification; Corporate diversification; Customer incentives; eBusiness; eCommerce; Managerial economics; Marketing channels; Marketing strategy; Outsourcing; Outsourcing; Sales force management

Darcy Winslow

Darcy Winslow

Department: Senior Lecturer, MIT Leadership Center

Contact: (503) 227-8820, dwinslow@mit.edu

Expertise: Change management; Climate change; Consumer behavior; Corporate social responsibility; Emissions trading; Environment; Executive education; Experimental design; Future of work; Global warming; Green industries; Leadership; Managing change; Marketing; Non-profits / Nonprofits; Organizational culture; Product development; Sustainability; United States

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