Search Results

Results for Consumer behavior:

Charles Fine

Charles Fine

Chrysler Leaders for Global Operations Professor of Management

Department: Professor of Operations Management and Engineering Systems

Contact: (617) 253-3632, charley@mit.edu

Expertise: Offshoring; Outsourcing; Supply chain management

Jay Forrester

Jay Forrester

Professor Emeritus of Management

Department: System Dynamics

Contact: (617) 253-1571, jforestr@mit.edu

Expertise: Advertising; Applied economics; Automotive; Branding; Business education; Business process modeling; Consumer packaged goods; Consumer products, marketing; Corporate strategy and policy; Customer relationships and CRM; Customer satisfaction; Deflation; Distance learning; Entrepreneurship / New ventures; Environmental leadership; Environmental policy; Game theory; Information technology, impact of; Internet; K-12 education; Macroeconomics; Management of technology; Managerial economics; Market research; Marketing; Marketing strategy; Nonlinear dynamics; Positioning; Statistics; Supply chain management; System dynamics; Virtual customer; Web-based marketing

Renee Gosline

Renee Gosline

Zenon Zannetos (1955) Career Development Professor

Department: Assistant Professor of Marketing

Contact: (617) 452-4303, rgosline@mit.edu

Expertise: Advertising; Advertising; Brand management; Branding; Caribbean; Competition; Consumer behavior; Consumer marketing; Consumer packaged goods; Consumer products, marketing; Intellectual property; Luxury; Luxury; Market research; Marketing; Marketing communication; Marketing strategy; Positioning; Product loyalty; Signaling; Trust-based marketing

John Hauser

John Hauser

Kirin Professor of Marketing

Department: Professor of Marketing

Contact: (617) 253-2929, hauser@mit.edu

Expertise: Bayesian statistics; Branding; Consumer behavior; Consumer marketing; Consumer measurement; Consumer products, marketing; Customer satisfaction; Innovation; Market research; Marketing; Positioning; Probability, applied; Product development and design; Product loyalty; Sampling; Statistics; Trust-based marketing; Virtual customer; Web-based marketing

John Little

John Little

Institute Professor

Department: Professor of Marketing

Contact: (617) 253-3738, jlittle@mit.edu

Expertise: Consumer packaged goods; Database marketing; Electronic commerce; Marketing

Andrew Lo

Andrew Lo

Charles E. and Susan T. Harris Professor

Department: Professor of Finance

Contact: (617) 253-0920, andrew.lo@mit.edu

Expertise: Analyst forecasts; Angel investing; Applied economics; Applied math; Applied probability; Arbitrage pricing theory; Artificial intelligence; Asset management and pricing; Banking; Banking management; Banking operations and policy; Banking regulation; Bankruptcy; Bayesian networks; Bayesian statistics; Bond markets; Bond negotiations; Bond pricing; Business education; Business intelligence; Business plans; Capital budgeting; Capital controls; Capital market; CEO compensation; Chat rooms, investment; Consumer behavior; Contagion; Corporate finance; Corporate governance; Corporate strategy and policy; Currency; Data acquisition; Data mining; Decision making, decision support; Deflation; Derivatives; Disaster recovery; Distance learning; Diversification, corporate; Dividend policy; Dot-com; E-commerce; Econometrics; Economic crisis; Economics; Economy, current conditions; Education; Emerging businesses; Entrepreneurial finance; Entrepreneurial management; Entrepreneurship / New ventures; Equities; Euro; Exchange rates; Executive compensation; Executive education; Federal Reserve; Financial econometrics; Financial engineering; Financial information technology; Financial markets; Financial reporting; Financial services; Financial statement analysis; Foreign investment; Futures; Government; Hedge funds; Hurdle rates; Inflation; Information technology; Information technology, artificial intelligence; Intellectual property; Intellectual property law; Interest rates; International finance; Intertemporal choice; Investment analysis; Investment banking; Investment risk; Investment strategies; Knowledge sharing; Law; Macroeconomics; Market, categorical structures in; Mathematical programming; MBA; Mergers and acquisitions; Mortgage funds; Mutual funds; Neural networks; New stock markets; New ventures; Non-linear dynamics; Online banking; Online feedback mechanisms; Operations research; Optimal control; Optimization; Options; Patents; Pensions; Personal finance; Portfolio choice; Portfolio design and management; Private equity; Probability, applied; Research and development; Research, academic; Retirement planning; Revenue management; Risk capital; Risk management; Sampling; Securities and Exchange Commission; Security prices; Simulation; Software agents; Startups; Statistics; Stochastic modeling; Stock exchange; Stock exchange consolidation; Stock market; Stock options; Stock trading; Sub-prime lending; Technology; Trading decisions; Treasuries; Valuation; Venture capital; Wall Street; Web-based marketing

Drazen Prelec

Drazen Prelec

Digital Equipment Corp. Leaders for Global Operations Professor of Management

Department: Professor of Management Science and Economics

Contact: (617) 253-2833, dprelec@mit.edu

Expertise: Consumer behavior; Consumer psychology; Credit cards; Transportation

David Schmittlein

David Schmittlein

John C Head III Dean

Department: Professor of Marketing

Contact: (617) 253-2804, dschmitt@mit.edu

Expertise: Advertising; Applied mathematics; Applied probability; B-school; Bayesian statistics; Brand management; Branding; Business education; Consumer behavior; Customer relationships and CRM; Database marketing; Education; International marketing; Market research; Marketing; Marketing channels; Marketing strategy; Marketing, international; MBA; Online shopping; Pricing; Product development and design; Product loyalty; Retail; Sampling; Statistics; Stochastic modeling; Web-based marketing

Duncan Simester

Duncan Simester

NTU Professor of Marketing

Contact: (617) 258-0679, simester@mit.edu

Expertise: Branding; Channels; Competition; Consumer behavior; Consumer measurement; Consumer packaged goods; Database marketing; Marketing; Marketing channels; Marketing strategy; Microeconomics; New Zealand; Online feedback mechanisms; Online shopping; Optimization; Pricing; Product loyalty; Retail; Strategic management

Henry Weil

Henry Weil

Department: Senior Lecturer, Technological Innovation, Entrepreneurship, and Strategic Management

Contact: (617) 258-6101, hbweil@mit.edu

Expertise: Aircraft / Aviation; Airlines; Alliances; Asia; Banking; Banking management; Bermuda; Business process modeling; Capital budgeting; China; Competition; Competitive strategy; Computer industry; Consumer behavior; Convergence; Corporate strategy and policy; Credit cards; Customer relationships and CRM; Customer service; Data acquisition; Digitization; Dot-com bubble bust; E-commerce; Electronic media; Emerging businesses; Emerging markets; Energy; Entrepreneurial management; Entrepreneurship / New ventures; Ethanol; Europe; European Union; Financial services; France; Globalization; Hong Kong; Industrial economics; Information technology; Innovation; International corporate strategy; International management; Internet telephony; Lead users; Management of technology; Marketing strategy; Media; Microeconomics; Mobile computing; New ventures; Nonlinear dynamics; Oil; Online banking; Online media; Pharmaceutical; Pricing; Research and development; Retirement planning; Singapore; Startup; Startups; Strategic management; Strategic planning; System dynamics; Taiwan; Technological innovation; Technology strategy; Technology transfer; Trust-based marketing; Wi-Fi; Wireless communication

Darcy Winslow

Darcy Winslow

Department: Senior Lecturer, MIT Leadership Center

Contact: (503) 227-8820, dwinslow@mit.edu

Expertise: Breakthrough management; Change management; Climate change; Consumer behavior; Consumer products, marketing; Culture; Emissions trading; Environment; Executive education; Experimental design; Future of work; Global warming; Green industries; Leadership; Leadership consulting; Managing change; Non-profits; Product development and design; Socially responsible business; Sustainability; Sustainability; United States

Karen Zheng

Karen Zheng

Sloan School Career Development Professor

Department: Assistant Professor of Operations Management

Contact: (617) 253-4512, yanchong@mit.edu

Increasing click-through rates with ad morphing — Glen Urban and John Hauser

From Fortune China Everyone is trying to make their banner ads and new media more effective. In the banner area, 90% of the effort is spent on targeting. If you click on a link, you’ll get a particular ad. A whole industry has emerged focused on collecting click stream data and making recommendations. But that is only half the picture. Equally important is the question of how you should talk to consumers once they are targeted. This is what ad morphing is all about. For example, a car company may target a consumer whose click history indicates he is interested in buying a car. However, instead of just randomly sending him car ads, it can track the consumer’s online behavior to determine his preferred communication style. We also call this his cognitive or thinking style. Does the consumer want a picture of the car at a NASCAR race? Or would … Read More »The post Increasing click-through rates with ad morphing — Glen Urban and John Hauser appeared first on MIT Sloan Experts.

Your Recent Searches

Can't find what
you're looking for?

Contact us.

Twitter

Paul Denning
Director of Media
Relations
617.253.0576
denning@mit.edu

Patricia Favreau
Associate Director of
Media Relations
617.253.3492
pfavreau@mit.edu

©2010 MIT Sloan School of Management