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Sinan Aral

Sinan Aral

David Austin Professor of Management

Department: Associate Professor of Information Technology and Marketing

Contact: (617) 324-7535, sinan@mit.edu

Ernst Berndt

Ernst Berndt

Louis E. Seley Professor in Applied Economics

Department: Professor of Applied Economics

Contact: (617) 253-2665, eberndt@mit.edu

Expertise: Applied economics; Applied mathematics; Database marketing; Drug and biological regulatory strategies; Econometrics; Economics; Emerging markets; Global economics; Globalization; Health management; Industrial economics; Industrial organization; Management of technology; Medical decision making; Microeconomics; Price fixing; Probability; Research and development; Workplace health

Elaine Chen

Elaine Chen

Department: Senior Lecturer

Contact: , eychen@mit.edu

Expertise: Entrepreneurship; Focusing on Disciplined Entrepreneurship, startup fundamentals, leadership and team development, lean startup, customer development, user and buyer persona development, primary market research, and hardware / software product development

Jay Forrester

Jay Forrester

Professor Emeritus of Management

Department: System Dynamics

Contact: (617) 253-1571, jforestr@mit.edu

Expertise: Advertising; Applied economics; Automotive; Branding; Business education; Business process modeling; Consumer packaged goods; Consumer products, marketing; Corporate strategy and policy; Customer relationships and CRM; Customer satisfaction; Deflation; Distance learning; Entrepreneurship / New ventures; Environmental leadership; Environmental policy; Game theory; Information technology, impact of; Internet; K-12 education; Macroeconomics; Management of technology; Managerial economics; Market research; Marketing; Marketing strategy; Nonlinear dynamics; Positioning; Statistics; Supply chain management; System dynamics; Virtual customer; Web-based marketing

Renee Gosline

Renee Gosline

Zenon Zannetos (1955) Career Development Professor

Department: Assistant Professor of Marketing

Contact: (617) 452-4303, rgosline@mit.edu

Expertise: Advertising; Advertising; Brand management; Branding; Caribbean; Competition; Consumer behavior; Consumer marketing; Consumer packaged goods; Consumer products, marketing; Intellectual property; Luxury; Luxury; Market research; Marketing; Marketing communication; Marketing strategy; Positioning; Product loyalty; Signaling; Trust-based marketing

John Hauser

John Hauser

Kirin Professor of Marketing

Department: Professor of Marketing

Contact: (617) 253-2929, hauser@mit.edu

Expertise: Bayesian statistics; Branding; Consumer behavior; Consumer marketing; Consumer measurement; Consumer products, marketing; Customer satisfaction; Innovation; Market research; Marketing; Positioning; Probability, applied; Product development and design; Product loyalty; Sampling; Statistics; Trust-based marketing; Virtual customer; Web-based marketing

John Little

John Little

Institute Professor

Department: Professor of Marketing

Contact: (617) 253-3738, jlittle@mit.edu

Expertise: Consumer packaged goods; Database marketing; Electronic commerce; Marketing

Andrew Lo

Andrew Lo

Charles E. and Susan T. Harris Professor

Department: Professor of Finance

Contact: (617) 253-0920, andrew.lo@mit.edu

Expertise: Analyst forecasts; Angel investing; Applied economics; Applied math; Applied probability; Arbitrage pricing theory; Artificial intelligence; Asset management and pricing; Banking; Banking management; Banking operations and policy; Banking regulation; Bankruptcy; Bayesian networks; Bayesian statistics; Bond markets; Bond negotiations; Bond pricing; Business education; Business intelligence; Business plans; Capital budgeting; Capital controls; Capital market; CEO compensation; Chat rooms, investment; Consumer behavior; Contagion; Corporate finance; Corporate governance; Corporate strategy and policy; Currency; Data acquisition; Data mining; Decision making, decision support; Deflation; Derivatives; Disaster recovery; Distance learning; Diversification, corporate; Dividend policy; Dot-com; E-commerce; Econometrics; Economic crisis; Economics; Economy, current conditions; Education; Emerging businesses; Entrepreneurial finance; Entrepreneurial management; Entrepreneurship / New ventures; Equities; Euro; Exchange rates; Executive compensation; Executive education; Federal Reserve; Financial econometrics; Financial engineering; Financial information technology; Financial markets; Financial reporting; Financial services; Financial statement analysis; Foreign investment; Futures; Government; Hedge funds; Hurdle rates; Inflation; Information technology; Information technology, artificial intelligence; Intellectual property; Intellectual property law; Interest rates; International finance; Intertemporal choice; Investment analysis; Investment banking; Investment risk; Investment strategies; Knowledge sharing; Law; Macroeconomics; Market, categorical structures in; Mathematical programming; MBA; Mergers and acquisitions; Mortgage funds; Mutual funds; Neural networks; New stock markets; New ventures; Non-linear dynamics; Online banking; Online feedback mechanisms; Operations research; Optimal control; Optimization; Options; Patents; Pensions; Personal finance; Portfolio choice; Portfolio design and management; Private equity; Probability, applied; Research and development; Research, academic; Retirement planning; Revenue management; Risk capital; Risk management; Sampling; Securities and Exchange Commission; Security prices; Simulation; Software agents; Startups; Statistics; Stochastic modeling; Stock exchange; Stock exchange consolidation; Stock market; Stock options; Stock trading; Sub-prime lending; Technology; Trading decisions; Treasuries; Valuation; Venture capital; Wall Street; Web-based marketing

Drazen Prelec

Drazen Prelec

Digital Equipment Corp. Leaders for Global Operations Professor of Management

Department: Professor of Management Science and Economics

Contact: (617) 253-2833, dprelec@mit.edu

Expertise: Consumer behavior; Consumer psychology; Credit cards; Transportation

Donald Rosenfield

Donald Rosenfield

Department: Senior Lecturer, Operations Management

Contact: (617) 253-1064, donrose@mit.edu

Expertise: Applied probability; Automotive; B-school; Business education; Computers; Consumer electronics; Facility location; Globalization; Inventory; Logistics; Manufacturing education; Manufacturing management; Manufacturing systems; MBA; Microeconomics; Operations management; Operations research; Production; Supply chain management; Transportation

David Schmittlein

David Schmittlein

John C Head III Dean

Department: Professor of Marketing

Contact: (617) 253-2804, dschmitt@mit.edu

Expertise: Advertising; Applied mathematics; Applied probability; B-school; Bayesian statistics; Brand management; Branding; Business education; Consumer behavior; Customer relationships and CRM; Database marketing; Education; International marketing; Market research; Marketing; Marketing channels; Marketing strategy; Marketing, international; MBA; Online shopping; Pricing; Product development and design; Product loyalty; Retail; Sampling; Statistics; Stochastic modeling; Web-based marketing

Duncan Simester

Duncan Simester

NTU Professor of Marketing

Contact: (617) 258-0679, simester@mit.edu

Expertise: Branding; Channels; Competition; Consumer behavior; Consumer measurement; Consumer packaged goods; Database marketing; Marketing; Marketing channels; Marketing strategy; Microeconomics; New Zealand; Online feedback mechanisms; Online shopping; Optimization; Pricing; Product loyalty; Retail; Strategic management

Trond Undheim

Trond Undheim

Department: Senior Lecturer in Global Economics and Management

Contact: , tundheim@mit.edu

Expertise: EU, Scandinavia; impact, e-government; Knowledge work, networks; Leadership from below; New Ventures; Strategic management, Public policy

Glen Urban

Glen Urban

David Austin Professor in Management, Emeritus

Department: Professor of Marketing, Emeritus

Contact: (617) 253-6615, glurban@mit.edu

Expertise: Advertising; Automotive; B-school; Bayesian statistics; Brand management; Branding; Consumer marketing; Consumer products, marketing; Customer relationships and CRM; Customer satisfaction; Customer service; Database marketing; Dot-com; E-commerce; Entrepreneurship / New ventures; Information technology for management; Internet; Internet privacy issues; Internet strategy; Knowledge management; Lead users; Market research; Marketing; Marketing strategy; Marketing, international; New ventures; Online feedback mechanisms; Online media; Online shopping; Positioning; Product loyalty; Publishing; Statistics; Telecommunications; Trust-based marketing; Web-based marketing; World Wide Web

Henry Weil

Henry Weil

Department: Senior Lecturer, Technological Innovation, Entrepreneurship, and Strategic Management

Contact: (617) 258-6101, hbweil@mit.edu

Expertise: Aircraft / Aviation; Airlines; Alliances; Asia; Banking; Banking management; Bermuda; Business process modeling; Capital budgeting; China; Competition; Competitive strategy; Computer industry; Consumer behavior; Convergence; Corporate strategy and policy; Credit cards; Customer relationships and CRM; Customer service; Data acquisition; Digitization; Dot-com bubble bust; E-commerce; Electronic media; Emerging businesses; Emerging markets; Energy; Entrepreneurial management; Entrepreneurship / New ventures; Ethanol; Europe; European Union; Financial services; France; Globalization; Hong Kong; Industrial economics; Information technology; Innovation; International corporate strategy; International management; Internet telephony; Lead users; Management of technology; Marketing strategy; Media; Microeconomics; Mobile computing; New ventures; Nonlinear dynamics; Oil; Online banking; Online media; Pharmaceutical; Pricing; Research and development; Retirement planning; Singapore; Startup; Startups; Strategic management; Strategic planning; System dynamics; Taiwan; Technological innovation; Technology strategy; Technology transfer; Trust-based marketing; Wi-Fi; Wireless communication

Darcy Winslow

Darcy Winslow

Department: Senior Lecturer, MIT Leadership Center

Contact: (503) 227-8820, dwinslow@mit.edu

Expertise: Breakthrough management; Change management; Climate change; Consumer behavior; Consumer products, marketing; Culture; Emissions trading; Environment; Executive education; Experimental design; Future of work; Global warming; Green industries; Leadership; Leadership consulting; Managing change; Non-profits; Product development and design; Socially responsible business; Sustainability; Sustainability; United States

Juanjuan Zhang

Juanjuan Zhang

Epoch Foundation Professor of International Management

Department: Associate Professor of Marketing

Contact: (617) 452-2790, jjzhang@mit.edu

Expertise: Channel Management; Competitive strategy; Customer Relationship Management; Information and Incentives; Marketing; Marketing Strategy; Product Development; Social influence; Social Networks

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Podcasts & Video

In Action: Luxury Beauty and the Multicultural Consumer

Daya Fields' undergraduate degree was in engineering, but her career trajectory changed at MIT Sloan. We sat down with Fields, MBA '07, now presidential management associate at the Estee Lauder Companies, and her colleague Susan Akkad, senior vice president of corporate marketing, diversity, to discuss the marketing of luxury consumer beauty goods to ethnically diverse groups. Daya talks about her entrepreneurial spirit and finding her way into the consumer beauty world with connections and education gained at MIT Sloan. Susan reveals some information about upcoming projects between Estee Lauder and MIT Sloan students, addressing some of the issues facing those selling to the multi-cultural luxury beauty market.

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