Results for Consumer marketing:
Class of 1957 Career Development Professor
Department: Assistant Professor of Marketing
Contact: (617) 258-9102, joshack@mit.edu
Expertise: Consumer behavior
Louis E. Seley Professor in Applied Economics
Department: Professor of Applied Economics
Contact: (617) 253-2665, eberndt@mit.edu
Expertise: Applied economics; Applied mathematics; Database marketing; Drug and biological regulatory strategies; Econometrics; Economics; Emerging markets; Global economics; Globalization; Health management; Industrial economics; Industrial organization; Management of technology; Medical decision making; Microeconomics; Price fixing; Probability; Research and development; Workplace health
Associate Professor of Marketing
Contact: (617) 253-3436, braunm@mit.edu
Expertise: Applied probability; Bayesian statistics; Cable industry; Consumer measurement; Customer relationships and CRM; E-commerce; Electronic media; Insurance; Internet; Market research; Media; Online shopping; Product loyalty; Statistics; Web-based marketing
Professor Emeritus of Management
Department: System Dynamics
Contact: (617) 253-1571, jforestr@mit.edu
Expertise: Advertising; Applied economics; Automotive; Branding; Business education; Business process modeling; Consumer packaged goods; Consumer products (marketing); Corporate strategy and policy; Customer relationships and CRM; Customer satisfaction; Deflation; Distance learning; Entrepreneurship / New ventures; Environmental leadership; Environmental policy; Game theory; Information technology, impact of; Internet; K-12 education; Macroeconomics; Management of technology; Managerial economics; Market research; Marketing; Marketing strategy; Nonlinear dynamics; Positioning; Statistics; Supply chain management; System dynamics; Virtual customer; Web-based marketing
Department: Assistant Professor of Applied Economics
Contact: (617) 324-3895, mgrubb@mit.edu
Expertise: Applied economics; Disclosure; Economics; Industrial organization; Managerial economics; Microeconomics; Pricing
Kirin Professor of Marketing
Department: Professor of Marketing
Contact: (617) 253-2929, hauser@mit.edu
Expertise: Bayesian statistics; Branding; Consumer behavior; Consumer marketing; Consumer measurement; Consumer products (marketing); Customer satisfaction; Innovation; Market research; Marketing; Positioning; Probability, applied; Product development and design; Product loyalty; Sampling; Statistics; Trust-based marketing; Virtual customer; Web-based marketing
Institute Professor
Department: Professor of Marketing
Contact: (617) 253-3738, jlittle@mit.edu
Expertise: Consumer packaged goods; Database marketing; Electronic commerce; Marketing
Charles E. and Susan T. Harris Professor
Department: Professor of Finance
Contact: (617) 253-0920, alo@mit.edu
Expertise: Analysts forecasts; Angel investing; Applied economics; Applied math; Applied probability; Arbitrage pricing theory; Artificial intelligence; Asset management and pricing; Banking; Banking management; Banking operations and policy; Banking regulation; Bankruptcy; Bayesian networks; Bayesian statistics; Bond markets; Bond negotiations; Bond pricing; Business education; Business intelligence; Business plans; Capital budgeting; Capital controls; Capital market; CEO compensation; Chat rooms, investment; Consumer behavior; Contagion; Corporate finance; Corporate governance; Corporate strategy and policy; Currency; Data acquisition; Data mining; Decision making, decision support; Deflation; Derivatives; Disaster recovery; Distance learning; Diversification, corporate; Dividend policy; Dot-com; E-commerce; Econometrics; Economic crisis; Economics; Economy, current conditions; Education; Emerging businesses; Entrepreneurial finance; Entrepreneurial management; Entrepreneurship / New ventures; Equities; Euro; Exchange rates; Executive compensation; Executive education; Federal Reserve; Financial econometrics; Financial engineering; Financial information technology; Financial markets; Financial reporting; Financial services; Financial statement analysis; Foreign investment; Futures; Government; Hedge funds; Hurdle rates; Inflation; Information technology; Information technology, artificial intelligence; Intellectual property; Intellectual property law; Interest rates; International finance; Intertemporal choice; Investment analysis; Investment banking; Investment risk; Investment strategies; Knowledge sharing; Law; Macroeconomics; Market, categorical structures in; Mathematical programming; MBA; Mergers and acquisitions; Mortgage funds; Mutual funds; Neural networks; New stock markets; New ventures; Non-linear dynamics; Online banking; Online feedback mechanisms; Operations research; Optimal control; Optimization; Options; Patents; Pensions; Personal finance; Portfolio choice; Portfolio design and management; Private equity; Probability, applied; Research and development; Research, academic; Retirement planning; Revenue management; Risk capital; Risk management; Sampling; Securities and Exchange Commission; Security prices; Simulation; Software agents; Startups; Statistics; Stochastic modeling; Stock exchange; Stock exchange consolidation; Stock market; Stock options; Stock trading; Sub-prime lending; Technology; Trading decisions; Treasuries; Valuation; Venture capital; Wall Street; Web-based marketing
Digital Equipment Corp. Leaders for Global Operations Professor of Management
Department: Professor of Management Science and Economics
Contact: (617) 253-2833, dprelec@mit.edu
Expertise: Consumer behavior; Consumer psychology; Credit cards; Transportation
Department: Senior Lecturer, Operations Management
Contact: (617) 253-1064, donrose@mit.edu
Expertise: Applied probability; Automotive; B-school; Business education; Computers; Consumer electronics; Facility location; Globalization; Inventory; Logistics; Manufacturing education; Manufacturing management; Manufacturing systems; MBA; Microeconomics; Operations management; Operations research; Production; Supply chain management; Transportation
John C Head III Dean
Department: Professor of Marketing
Contact: (617) 253-2804, dschmitt@mit.edu
Expertise: Advertising; Applied mathematics; Applied probability; B-school; Bayesian statistics; Brand management; Branding; Business education; Consumer behavior; Customer relationships and CRM; Database marketing; Education; International marketing; Market research; Marketing; Marketing channels; Marketing strategy; Marketing, international; MBA; Online shopping; Pricing; Product development and design; Product loyalty; Retail; Sampling; Statistics; Stochastic modeling; Web-based marketing
Nanyang Technological University Professor
Department: Professor of Marketing
Contact: (617) 258-0679, simester@mit.edu
Expertise: Branding; Channels; Competition; Consumer behavior; Consumer measurement; Consumer packaged goods; Database marketing; Marketing; Marketing channels; Marketing strategy; Microeconomics; New Zealand; Online feedback mechanisms; Online shopping; Optimization; Pricing; Product loyalty; Retail; Strategic management
David Austin Professor in Management, Emeritus
Department: Professor of Marketing, Emeritus
Contact: (617) 253-6615, glurban@mit.edu
Expertise: Advertising; Automotive; B-school; Bayesian statistics; Brand management; Branding; Consumer marketing; Consumer products (marketing); Customer relationships and CRM; Customer satisfaction; Customer service; Database marketing; Dot-com; E-commerce; Entrepreneurship / New ventures; Information technology for management; Internet; Internet privacy issues; Internet strategy; Knowledge management; Lead users; Market research; Marketing; Marketing strategy; Marketing, international; New ventures; Online feedback mechanisms; Online media; Online shopping; Positioning; Product loyalty; Publishing; Statistics; Telecommunications; Trust-based marketing; Web-based marketing; World Wide Web
Department: Senior Lecturer, Technological Innovation, Entrepreneurship, and Strategic Management
Contact: (617) 258-6101, hbweil@mit.edu
Expertise: Aircraft / Aviation; Airlines; Alliances; Asia; Banking; Banking management; Bermuda; Business process modeling; Capital budgeting; China; Competition; Competitive strategy; Computer industry; Consumer behavior; Convergence; Corporate strategy and policy; Credit cards; Customer relationships and CRM; Customer service; Data acquisition; Digitization; Dot-com bubble bust; E-commerce; Electronic media; Emerging businesses; Emerging markets; Energy; Entrepreneurial management; Entrepreneurship / New ventures; Ethanol; Europe; European Union; Financial services; France; Globalization; Hong Kong; Industrial economics; Information technology; Innovation; International corporate strategy; International management; Internet telephony; Lead users; Management of technology; Marketing strategy; Media; Microeconomics; Mobile computing; New ventures; Nonlinear dynamics; Oil; Online banking; Online media; Pharmaceutical; Pricing; Research and development; Retirement planning; Singapore; Startup; Startups; Strategic management; Strategic planning; System dynamics; Taiwan; Technological innovation; Technology strategy; Technology transfer; Trust-based marketing; Wi-Fi; Wireless communication
Richard S. Leghorn (1939) Career Development Professor
Department: Assistant Professor of Technological Innovation, Entrepreneurship, and Strategic Management
Contact: (617) 253-7998, pyin@mit.edu
Expertise: Applied economics; Auctions; China; Competition; Competitive strategy; Consumer electronics; Convergence; E-commerce; eBay; Econometrics; Economics; Enterprise information systems; Europe; European Union; Financial markets; Financial services; France; Germany; Google; High technology companies; Industrial economics; Industrial organization; Industry evolution; Internet; Internet software; Internet software/applications; Microeconomics; Microsoft; Online feedback mechanisms; Signaling; Stock exchange; Strategic management; Taiwan; Technology strategy; Wireless communication; World Wide Web
Class of 1948 Career Development Professor
Department: Associate Professor of Marketing
Contact: (617) 452-2790, jjzhang@mit.edu
Expertise: Channel Management; Competitive Strategy; Customer Relationship Management; Information and Incentives; Marketing; Marketing Strategy; Popularity, Fads and Trends; Product Development; Social influence; Social Networks
Daya Fields' undergraduate degree was in engineering, but her career trajectory changed at MIT Sloan. We sat down with Fields, MBA '07, now presidential management associate at the Estee Lauder Companies, and her colleague Susan Akkad, senior vice president of corporate marketing, diversity, to discuss the marketing of luxury consumer beauty goods to ethnically diverse groups. Daya talks about her entrepreneurial spirit and finding her way into the consumer beauty world with connections and education gained at MIT Sloan. Susan reveals some information about upcoming projects between Estee Lauder and MIT Sloan students, addressing some of the issues facing those selling to the multi-cultural luxury beauty market.
Contact us.
Paul Denning
Director of Media
Relations
617.253.0576
denning@mit.edu
Patricia Favreau
Associate Director of
Media Relations
617.253.3492
pfavreau@mit.edu
