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Results for Consumer measurement:

Ernst Berndt

Ernst Berndt

Louis E. Seley Professor in Applied Economics

Department: Professor of Applied Economics

Contact: (617) 253-2665, eberndt@mit.edu

Expertise: Applied economics; Applied mathematics; Database marketing; Drug and biological regulatory strategies; Econometrics; Economics; Emerging markets; Global economics; Globalization; Health management; Industrial economics; Industrial organization; Management of technology; Medical decision making; Microeconomics; Price fixing; Probability; Research and development; Workplace health

John Hauser

John Hauser

Kirin Professor of Marketing

Department: Professor of Marketing

Contact: (617) 253-2929, hauser@mit.edu

Expertise: Bayesian statistics; Branding; Consumer behavior; Consumer marketing; Consumer measurement; Consumer products, marketing; Customer satisfaction; Innovation; Market research; Marketing; Positioning; Probability, applied; Product development and design; Product loyalty; Sampling; Statistics; Trust-based marketing; Virtual customer; Web-based marketing

Duncan Simester

Duncan Simester

NTU Professor of Marketing

Contact: (617) 258-0679, simester@mit.edu

Expertise: Branding; Channels; Competition; Consumer behavior; Consumer measurement; Consumer packaged goods; Database marketing; Marketing; Marketing channels; Marketing strategy; Microeconomics; New Zealand; Online feedback mechanisms; Online shopping; Optimization; Pricing; Product loyalty; Retail; Strategic management

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