Results for Consumer packaged goods:
Professor Emeritus of Management
Department: System Dynamics
Contact: (617) 253-1571, jforestr@mit.edu
Expertise: Advertising; Applied economics; Automotive; Branding; Business education; Business process modeling; Consumer packaged goods; Consumer products (marketing); Corporate strategy and policy; Customer relationships and CRM; Customer satisfaction; Deflation; Distance learning; Entrepreneurship / New ventures; Environmental leadership; Environmental policy; Game theory; Information technology, impact of; Internet; K-12 education; Macroeconomics; Management of technology; Managerial economics; Market research; Marketing; Marketing strategy; Nonlinear dynamics; Positioning; Statistics; Supply chain management; System dynamics; Virtual customer; Web-based marketing
Institute Professor
Department: Professor of Marketing
Contact: (617) 253-3738, jlittle@mit.edu
Expertise: Consumer packaged goods; Database marketing; Electronic commerce; Marketing
Nanyang Technological University Professor
Department: Professor of Marketing
Contact: (617) 258-0679, simester@mit.edu
Expertise: Branding; Channels; Competition; Consumer behavior; Consumer measurement; Consumer packaged goods; Database marketing; Marketing; Marketing channels; Marketing strategy; Microeconomics; New Zealand; Online feedback mechanisms; Online shopping; Optimization; Pricing; Product loyalty; Retail; Strategic management