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Results for Consumer packaged goods:

Jay Forrester

Jay Forrester

Professor Emeritus of Management

Department: System Dynamics

Contact: (617) 253-1571, jforestr@mit.edu

Expertise: Advertising; Applied economics; Automotive; Branding; Business education; Business process modeling; Consumer packaged goods; Consumer products, marketing; Corporate strategy and policy; Customer relationships and CRM; Customer satisfaction; Deflation; Distance learning; Entrepreneurship / New ventures; Environmental leadership; Environmental policy; Game theory; Information technology, impact of; Internet; K-12 education; Macroeconomics; Management of technology; Managerial economics; Market research; Marketing; Marketing strategy; Nonlinear dynamics; Positioning; Statistics; Supply chain management; System dynamics; Virtual customer; Web-based marketing

Renee Gosline

Renee Gosline

Zenon Zannetos (1955) Career Development Professor

Department: Assistant Professor of Marketing

Contact: (617) 452-4303, rgosline@mit.edu

Expertise: Advertising; Advertising; Brand management; Branding; Caribbean; Competition; Consumer behavior; Consumer marketing; Consumer packaged goods; Consumer products, marketing; Intellectual property; Luxury; Luxury; Market research; Marketing; Marketing communication; Marketing strategy; Positioning; Product loyalty; Signaling; Trust-based marketing

John Little

John Little

Institute Professor

Department: Professor of Marketing

Contact: (617) 253-3738, jlittle@mit.edu

Expertise: Consumer packaged goods; Database marketing; Electronic commerce; Marketing

Duncan Simester

Duncan Simester

Nanyang Technological University Professor

Department: Professor of Marketing

Contact: (617) 258-0679, simester@mit.edu

Expertise: Branding; Channels; Competition; Consumer behavior; Consumer measurement; Consumer packaged goods; Database marketing; Marketing; Marketing channels; Marketing strategy; Microeconomics; New Zealand; Online feedback mechanisms; Online shopping; Optimization; Pricing; Product loyalty; Retail; Strategic management

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