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William Aulet

William Aulet

Department: Professor of the Practice, Technological Innovation, Entrepreneurship, and Strategic Management

Contact: (617) 253-2473, aulet@mit.edu

Expertise: Accelerators; Action learning; Alternative energy; Angel investing; Apple; Apple; Apps; B-school; Blogs; Business education; Business education; Business plans; Business process modeling; Business school; Business-to-business marketing; Canada; Change management; Clean energy; Compensation; Compensation; Competition; Competition; Competitive strategy; Computer industry; Computers; Conflicts of interest; Conflicts of interest; Consumer behavior; Corporate governance; Corporate governance; Corporate governance; Corporate incentives; Corporate strategy and policy; Crisis management; Crowdfunding; Crowdfunding; Crowdsourcing; Crowdsourcing; Cultural differences; Customer incentives; Customer satisfaction; Disclosure; Distributed leadership; Diversity; Economic development; Education; Electronic media; Elevator pitch; Emerging businesses; Employee motivation; Employee termination; Energy; Energy efficiency; Entrepreneurial finance; Entrepreneurial management; Entrepreneurship; Environment; Environmental leadership; Environmental policy; Ethanol; European Union (EU); Executive education; Experimental design; Fracking; Gas; Global climate change; Global entrepreneurship; Global entrepreneurship; Global warming; Google; Hiring; Hybrid organizations; Hydraulic fracturing; Incentives; Incubators; Initial Public Offerings (IPOs); Innovation; Innovation management; Innovative thinking; Intellectual property; Intellectual property; International entrepreneurship; International marketing; Investor relations; Job creation; Lead users; Leadership; Leadership; Leadership; LinkedIn; Management control; Management education; Managerial communication; Managing adversity; Managing diversity; Market research; Marketing; Marketing strategy; MBA; Medical devices; Mergers and acquisitions; Microsoft; Middle East; MOOCs; MOOCs; Motivation; Motivation; Natural gas; New venture development; New ventures; New Zealand; Non-linear dynamics; Nonlinear dynamics; Nuclear power; Oil; Online education; Open innovation; Organizational behavior; Organizational change; Organizational communication; Organizational communications; Organizational culture; Organizational design and performance; Organizational learning; Organizations; Patents; Positioning; Pricing; Product design; Product development; Product innovation; Product loyalty; Product management; Product strategy; Public utilities; Recruitment; Research and development; Robotics; Sales; Silicon Valley; Silicon Valley; Social entrepreneurship; Solar power; Startups / Start-ups; Stock options; Stock options; Strategic management; Strategic planning; Strategy; Sustainability; System dynamics; System dynamics; Technological innovation; Technological innovation; Technology; Technology transfer; Twitter; United Kingdom; United States; Valuation; Valuation; Venture capital; Water; Wind power

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Tough choices

Carly Fiorina knows tough choices, as the title of her 2006 memoir suggests. As president and CEO of Hewlett-Packard, she made the difficult decision to merge the company with rival Compaq Computer. The decision proved a crucible for the storied HP, and the waves it triggered led to her abrupt firing in 2005. Fiorina stands by the decision. "Sometimes a leader's job is to undertake the difficult job of transformation," she told MIT Sloan students in an October 2006 Dean's Innovative Leader Series appearance, presented here. Fiorina, a 1989 MIT Sloan Fellow, is introduced by MIT Sloan Dean Richard Schmalensee.

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