Results for Franchises:
Department: Academic Head, Enterprise Management Track Senior Lecturer, Marketing
Contact: (617) 253-8214, schatterjee@mit.edu
Expertise: Franchises; Marketing channels; Sales and sales processes; Trust-based marketing
Good draft picks. Innovative coach. Spirited fans. Grit, hustle, and determination on the field of play. Now you can add analytics to this list of keys to success for a professional sports franchise. Increasingly a powerful tool in distinguishing the best sports franchises, analytics will take center stage at the inaugural MIT Sloan Sports Business Conference on February 10th at MIT. Conference organizers Heather Tow-Yick and Marshal Einhorn, both members of the MBA Class of 2007, explain why they've initiated a sports business conference and how analytics are transforming sports. Learn more at http://www.sloansportsconference.com.
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Paul Denning
Director of Media
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617.253.0576
denning@mit.edu
Patricia Favreau
Associate Director of
Media Relations
617.253.3492
pfavreau@mit.edu
