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MIT Sloan Sports Business Conference

Good draft picks. Innovative coach. Spirited fans. Grit, hustle, and determination on the field of play. Now you can add analytics to this list of keys to success for a professional sports franchise. Increasingly a powerful tool in distinguishing the best sports franchises, analytics will take center stage at the inaugural MIT Sloan Sports Business Conference on February 10th at MIT. Conference organizers Heather Tow-Yick and Marshal Einhorn, both members of the MBA Class of 2007, explain why they've initiated a sports business conference and how analytics are transforming sports. Learn more at

Stephen Curry, the Golden State Warriors, and the power of analytics at work — Ben Shields

From MIT Sloan Management Review Whether or not their 2016 season ends with a second consecutive NBA championship, the Golden State Warriors are making Silicon Valley proud. They broke the record for regular season wins with 73. They are headlined by Stephen Curry, the dynamic and eminently likeable two-time MVP. They have established themselves among the league’s elite franchises. Like the “unicorns” along Highway 101, the Warriors have done it all with a deep organizational commitment to data-driven decision making – both on the court and as a business. The three-pointers Steph and running mate Klay Thompson hoist seemingly without abandon are actually grounded in troves of evidence supporting the shot’s relative value. Meanwhile, the business side of the organization is leveraging fan data to more effectively drive ticket, sponsorship, and merchandise revenue. The Warriors are not the only team pioneering the analytics revolution in sports. Organizations across an increasing … Read More »The post Stephen Curry, the Golden State Warriors, and the power of analytics at work — Ben Shields appeared first on MIT Sloan Experts.

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