Search Results

Results for Luxury:

Renee Gosline

Renee Gosline

Zenon Zannetos (1955) Career Development Professor

Department: Assistant Professor of Marketing

Contact: (617) 452-4303, rgosline@mit.edu

Expertise: Advertising; Advertising; Brand management; Branding; Caribbean; Competition; Consumer behavior; Consumer marketing; Consumer packaged goods; Consumer products, marketing; Intellectual property; Luxury; Luxury; Market research; Marketing; Marketing communication; Marketing strategy; Positioning; Product loyalty; Signaling; Trust-based marketing

more results »

Podcasts & Video

In Action: Luxury Beauty and the Multicultural Consumer

Daya Fields' undergraduate degree was in engineering, but her career trajectory changed at MIT Sloan. We sat down with Fields, MBA '07, now presidential management associate at the Estee Lauder Companies, and her colleague Susan Akkad, senior vice president of corporate marketing, diversity, to discuss the marketing of luxury consumer beauty goods to ethnically diverse groups. Daya talks about her entrepreneurial spirit and finding her way into the consumer beauty world with connections and education gained at MIT Sloan. Susan reveals some information about upcoming projects between Estee Lauder and MIT Sloan students, addressing some of the issues facing those selling to the multi-cultural luxury beauty market.

Your Recent Searches

Can't find what
you're looking for?

Contact us.

Twitter

Paul Denning
Director of Media
Relations
617.253.0576
denning@mit.edu

Patricia Favreau
Associate Director of
Media Relations
617.253.3492
pfavreau@mit.edu

©2010 MIT Sloan School of Management