Results for Luxury:
Department: Senior Lecturer and Research Scientist
Contact: (617) 452-4303, firstname.lastname@example.org
Expertise: Advertising; Apps; Blogs; Brand management; Branding; Caribbean; Consumer behavior; Consumer marketing; Consumer packaged goods; Consumer psychology; Crowdfunding; Customer Relationship Management (CRM); Customer relationships; Electronic media; Elevator pitch; Facebook; Intellectual property; Leadership; Leadership; Luxury goods; Marketing; Medical decision making; Online education; Social media; Social networks; Startups / Start-ups; Strategy; Tumblr; Twitter; United States; YouTube
Daya Fields' undergraduate degree was in engineering, but her career trajectory changed at MIT Sloan. We sat down with Fields, MBA '07, now presidential management associate at the Estee Lauder Companies, and her colleague Susan Akkad, senior vice president of corporate marketing, diversity, to discuss the marketing of luxury consumer beauty goods to ethnically diverse groups. Daya talks about her entrepreneurial spirit and finding her way into the consumer beauty world with connections and education gained at MIT Sloan. Susan reveals some information about upcoming projects between Estee Lauder and MIT Sloan students, addressing some of the issues facing those selling to the multi-cultural luxury beauty market.