Results for Media:
Sarofim Family Career Development Professor
Department: Assistant Professor of Applied Economics
Contact: (617) 253-7190, bonatti@mit.edu
Expertise: Advertising; Applied economics; Auctions; Competition; Economics; Electronic media; Europe; European Union; Game theory; Google; Industrial economics; Industrial organization; Insurance; Internet; Italy; Media; Microeconomics; Online shopping; Optimal control; Political economy; Price fixing; Pricing; Social networks; Teams; Turkey
Associate Professor of Marketing
Contact: (617) 253-3436, braunm@mit.edu
Expertise: Applied probability; Bayesian statistics; Cable industry; Consumer measurement; Customer relationships and CRM; E-commerce; Electronic media; Insurance; Internet; Market research; Media; Online shopping; Product loyalty; Statistics; Web-based marketing
Department: Senior Lecturer, Managerial Communication
Contact: (617) 253-3780, lrb@mit.edu
Expertise: Business education; Communication; Communication practices; Cross-cultural awareness; Cultural differences; International communication; Managerial communication; Writing and presentation skills
Sloan Management Review Distinguished Professor of Management
Department: Professor of Technological Innovation, Entrepreneurship, and Strategic Management and Engineering Systems
Contact: (617) 253-2574, cusumano@mit.edu
Expertise: $100K Entrepreneurship competition; Angel investing; Asia Pacific; Automotive; Business plans; Competitive strategy; Computer Industry; Computer-aided software; Consumer electronics; Corporate strategy and policy; Cultural differences; Electronic media; Electronic software; Engineering management; Entrepreneurship / New ventures; Google; High technology companies; Information systems; Information technology; Information technology for management; Information technology, history of; Information technology, impact of; Innovation; International management; Internet; Internet software; Internet software/applications; Internet strategy; Japan; Korea; Management of engineers and scientists; Management of information technology; Management of technology; Manufacturing management; Media; Microsoft; Mobile computing; Open source software; Operations management; Productivity; Project management; Quality; Research and development; Sales and sales processes; Semiconductors; Service industry; Software; South Korea; Startups; Strategic management; Strategic planning; Technological innovation; Technology; Technology strategy; Technology transfer; Telecommunications; Total quality management; World Wide Web
Department: Lecturer, Managerial Communication
Contact: (617) 258-0393, tjheagney@gmail.com
Expertise: Intellectual property; Managerial communication; Media; Public relations; Publishing; Writing and presentation skills
Ronald A. Kurtz (1954) Professor of Entrepreneurship
Department: Professor of Global Economics and Management
Contact: 617-290-9618, sjohnson@mit.edu
Expertise: Corporate governance; Economic crisis; Economics; Economy, current conditions; Entrepreneurship / New ventures; Government; New stock markets; Political economy; Sustainability; Tax policy; Trade policy; Unemployment; United States; Venture capital
Alvin J. Siteman (1948) Career Development Professor of Entrepreneurship
Department: Assistant Professor of Technological Innovation, Entrepreneurship, and Strategic Management
Contact: (617) 253-5539, mmarx@mit.edu
Expertise: Entrepreneurship / New ventures; Patents; Silicon Valley; Software; Technology strategy
Jay W. Forrester Professor in Computer Science
Department: Professor of System Dynamics and Engineering Systems
Contact: (617) 253-1951, jsterman@mit.edu
Expertise: Alternative energy; B-school; Business education; Business process modeling; Carbon footprint; Change management; Climate policy; Energy; Environment; Environmental leadership; Managing change; Nonlinear dynamics; Organizational behavior; Organizational learning; Strategic planning; Strategy; Supply chain management; Sustainability; System dynamics
Mark Hyman, Jr. Career Development Professor
Department: Associate Professor of Marketing
Contact: (617) 252-1499, cetucker@mit.edu
Expertise: Computer privacy; Credit cards; E-commerce; Econometrics; Electronic software; Google; Google; Industrial economics; Internet; Internet privacy issues; Internet telephony; Management of information technology; Marketing; Marketing strategy; Online banking; Pricing; Security of technology; Software; Web-based marketing; YouTube
David Austin Professor in Management, Emeritus
Department: Professor of Marketing, Emeritus
Contact: (617) 253-6615, glurban@mit.edu
Expertise: Advertising; Automotive; B-school; Bayesian statistics; Brand management; Branding; Consumer marketing; Consumer products (marketing); Customer relationships and CRM; Customer satisfaction; Customer service; Database marketing; Dot-com; E-commerce; Entrepreneurship / New ventures; Information technology for management; Internet; Internet privacy issues; Internet strategy; Knowledge management; Lead users; Market research; Marketing; Marketing strategy; Marketing, international; New ventures; Online feedback mechanisms; Online media; Online shopping; Positioning; Product loyalty; Publishing; Statistics; Telecommunications; Trust-based marketing; Web-based marketing; World Wide Web
Department: Senior Lecturer, Technological Innovation, Entrepreneurship, and Strategic Management
Contact: (617) 258-6101, hbweil@mit.edu
Expertise: Aircraft / Aviation; Airlines; Alliances; Asia; Banking; Banking management; Bermuda; Business process modeling; Capital budgeting; China; Competition; Competitive strategy; Computer industry; Consumer behavior; Convergence; Corporate strategy and policy; Credit cards; Customer relationships and CRM; Customer service; Data acquisition; Digitization; Dot-com bubble bust; E-commerce; Electronic media; Emerging businesses; Emerging markets; Energy; Entrepreneurial management; Entrepreneurship / New ventures; Ethanol; Europe; European Union; Financial services; France; Globalization; Hong Kong; Industrial economics; Information technology; Innovation; International corporate strategy; International management; Internet telephony; Lead users; Management of technology; Marketing strategy; Media; Microeconomics; Mobile computing; New ventures; Nonlinear dynamics; Oil; Online banking; Online media; Pharmaceutical; Pricing; Research and development; Retirement planning; Singapore; Startup; Startups; Strategic management; Strategic planning; System dynamics; Taiwan; Technological innovation; Technology strategy; Technology transfer; Trust-based marketing; Wi-Fi; Wireless communication
If you're looking for some great snacks to fuel a marathon study session, Susan Rogol is the classmate for you. This trained chef and Martha Stewart Living OmniMedia alum is known to make some mean steak quesadillas and phenomenal brownies. When she's not chopping and sauteing, Susan is exploring options in New Media, consuming M and Ms as part her homework for the Innovation Challenge, and attending Wednesday night Project Runway-watching gatherings with "the girls." Correspondents Scott Rolph and Michelle Choate spoke with Susan about her summer internship plans, her experience creating a new launch magazine, and what it was really like working for the controversial Martha.
Megan Ford's road to business school took some less-than-traditional turns. A member of the Screen Actor's Guild, Megan has worked in front of the camera and behind the scenes on several movies and tv shows (see Mona Lisa Smile, Law and Order, Dawson's Creek). Through her strong connections in the New York film and political communities, she became involved in the non-profit Asia Society, traveling throughout India, Japan, Kazakhstan, Thailand, and Korea. The more time she spent off set, the more Megan began to think about her long-term goals. She took the first step toward a new career by coming to MIT Sloan. Her current focus is the strategy and marketing side of media and entertainment; it's certainly different from acting, but Megan will be on familiar ground. Before beginning her internship with Disney, Megan talked with correspondents Scott Rolph and Michelle Choate about the benefits of the alumni network, the joys of production, and the difference between the talent side and the studio side.
Why an MBA is conducive to launching a startup A lot of discussion in the media recently has focused on whether or not entrepreneurs should spend valuable time and money pursuing an MBA degree versus gaining experience on the front lines of a startup. Some commentators such as Vivek Wadhwa even insist that an MBA subtracts from a candidate’s value. Shortly after earning an MBA from MIT Sloan School of Management, I co-founded a startup called ThriveHive (http://thrivehive.com ), which offers a guided marketing solution for small business owners. I met my co-founder Adam Blake, a fellow Sloan MBA candidate, in an entrepreneurial-focused course at the School. While neither of us believes an MBA can transform someone into an entrepreneur, earning an MBA provides a great framework for tackling the uncertainties that inevitably occur at a startup. Here’s why: Tools for Thriving amongst ‘Structured Chaos’ A startup is a completely … Read More »The post Why an MBA is conducive to launching a startup — Max Faingezicht appeared first on MIT Sloan Experts.
Contact us.
Paul Denning
Director of Media
Relations
617.253.0576
denning@mit.edu
Patricia Favreau
Associate Director of
Media Relations
617.253.3492
pfavreau@mit.edu
