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William Aulet

William Aulet

Department: Senior Lecturer

Contact: (617) 253-2473, aulet@mit.edu

Expertise: Accelerators; Action learning; Alternative energy; Angel investing; Apple; Apple; Apps; B-school; Blogs; Business education; Business education; Business plans; Business process modeling; Business school; Business-to-business marketing; Canada; Change management; Clean energy; Compensation; Compensation; Competition; Competition; Competitive strategy; Computer industry; Computers; Conflicts of interest; Conflicts of interest; Consumer behavior; Corporate governance; Corporate governance; Corporate governance; Corporate incentives; Corporate strategy and policy; Crisis management; Crowdfunding; Crowdfunding; Crowdsourcing; Crowdsourcing; Cultural differences; Customer incentives; Customer satisfaction; Disclosure; Distributed leadership; Diversity; Economic development; Education; Electronic media; Elevator pitch; Emerging businesses; Employee motivation; Employee termination; Energy; Energy efficiency; Entrepreneurial finance; Entrepreneurial management; Entrepreneurship; Environment; Environmental leadership; Environmental policy; Ethanol; European Union (EU); Executive education; Experimental design; Fracking; Gas; Global climate change; Global entrepreneurship; Global entrepreneurship; Global warming; Google; Hiring; Hybrid organizations; Hydraulic fracturing; Incentives; Incubators; Initial Public Offerings (IPOs); Innovation; Innovation management; Innovative thinking; Intellectual property; Intellectual property; International entrepreneurship; International marketing; Investor relations; Job creation; Lead users; Leadership; Leadership; Leadership; LinkedIn; Management control; Management education; Managerial communication; Managing adversity; Managing diversity; Market research; Marketing; Marketing strategy; MBA; Medical devices; Mergers and acquisitions; Microsoft; Middle East; MOOCs; MOOCs; Motivation; Motivation; Natural gas; New venture development; New ventures; New Zealand; Non-linear dynamics; Nonlinear dynamics; Nuclear power; Oil; Online education; Open innovation; Organizational behavior; Organizational change; Organizational communication; Organizational communications; Organizational culture; Organizational design and performance; Organizational learning; Organizations; Patents; Positioning; Pricing; Product design; Product development; Product innovation; Product loyalty; Product management; Product strategy; Public utilities; Recruitment; Research and development; Robotics; Sales; Silicon Valley; Silicon Valley; Social entrepreneurship; Solar power; Startups / Start-ups; Stock options; Stock options; Strategic management; Strategic planning; Strategy; Sustainability; System dynamics; System dynamics; Technological innovation; Technological innovation; Technology; Technology transfer; Twitter; United Kingdom; United States; Valuation; Valuation; Venture capital; Water; Wind power

Pierre Azoulay

Pierre Azoulay

International Programs Associate Professor of Management

Department: Associate Professor of Technological Innovation, Entrepreneurship, and Strategic Management

Contact: (617) 258-9766, pazoulay@mit.edu

Expertise: Alliances; Applied microeconomics; Apps; Biopharmaceutical; Biotechnology; Clinical trials; Cloud computing; Cloud storage; Competitive strategy; Corporate strategy and policy; Employee motivation; Hi technology companies; Incentives; Innovation; Innovation management; Innovative thinking; Intellectual property; Intellectual property; Intellectual property law; Intellectual property laws; Labor market policy; Mergers and acquisitions; MOOCs; MOOCs; Non-market strategy; Online education; Outsourcing; Patents; Pharmaceuticals; Product innovation; Research and development; Startups / Start-ups; Strategy; Technological innovation; Technology strategy; Technology transfer; Technology transfer; Twitter; Yelp

Lori Breslow

Lori Breslow

Department: Senior Lecturer, Managerial Communication

Contact: (617) 253-3780, lrb@mit.edu

Expertise: Communication; Communication practices; Education; Education; International communication; Management education; Managerial communication; MOOCs; Online education; Online education

Erik Brynjolfsson

Erik Brynjolfsson

Schussel Family Professor of Management Science

Department: Professor of Information Technology

Contact: (617) 253-4319, erikb@mit.edu

Expertise: Applied economics; Applied microeconomics; Artificial intelligence; Big data; Business intelligence; Business school; CEO compensation; Cloud computing; Competitive strategy; Computers; Crowdsourcing; Data assets; Data mining; Digital economy; Digitalization; Digitization; Dot-com; eBusiness; eBusiness; eCommerce; eCommerce; Economics; Economy; Electronic commerce; Electronic media; Electronic publishing; Enterprise information systems; Executive compensation; Future of work; Google; Information systems; Information technology; Innovation; Intellectual property; Internet; Job creation; Job creation; Labor market policy; Managerial economics; Microeconomics; Minimum wage; Mobile computing; MOOCs; MOOCs; Neural networks; Offshoring; Offshoring; Online feedback mechanisms; Online shopping; Open innovation; Political economy; Predictive analytics; Predictive analytics; Pricing; Privacy issues; Robotics; Robots; Sales force automation; Sharing economy; Sociotechnical system; Strategy; Technological innovation; Technological innovation; Technology; Unemployment; Unemployment; World Wide Web

John Carrier

John Carrier

Department: Senior Lecturer

Contact: , jfcarrie@mit.edu

Expertise: Action learning; Applied probability; Automotive industry; Bankruptcy; Business education; Business process modeling; Business process modeling; Business process modeling; Business transformation; Canada; Case studies; Change management; Competitive strategy; Crisis management; Data analytics; Education; Employee motivation; Energy; Europe; Executive education; Executive education; Experimental design; Family business; Fracking; Gas; Healthcare delivery; Healthcare industry; Healthcare operations management; Hospital operations management; Hostile work environment; Hydraulic fracturing; Industrial organization; Industrial relations; Industrial relations; Innovation; Innovation management; Innovative thinking; Inventory; Italy; Job creation; Leadership; Leadership; Logistics; Management education; Managerial change; Managerial vision; Managing change; Managing change; Manufacturing education; Manufacturing management; Manufacturing systems; Mexico; MOOCs; MOOCs; Natural gas; Non-linear dynamics; Nonlinear dynamics; Oil; Oil industry; Online education; Online education; Online feedback mechanisms; Open innovation; Operations management; Operations research; Optimal control; Organizational behavior; Organizational culture; Predictive analytics; Private equity; Probability; Process control; Product innovation; Production; Productivity; Project management; Quality; Research and development; Russia; Sampling; Sociotechnical system; Startups / Start-ups; Statistics; Supply chain management; Sustainability; System dynamics; System dynamics; Teams; Total Quality Management (TQM); Training; Training programs; Turnaround; United Kingdom; United States; Virtual teams and organizations

Christian Catalini

Christian Catalini

Fred Kayne (1960) Career Development Professor of Entrepreneurship

Department: Assistant Professor of Technological Innovation, Entrepreneurship, and Strategic Management

Contact: (617) 253-6727, catalini@mit.edu

Expertise: Accelerators; Angel investing; Angel investing; Apple; Apps; Apps; Big data; Bitcoin; blockchain; Business plans; Changing work environments; Cloud computing; Competition; Computer industry; Consumer electronics; Crowdfunding; Crowdfunding; Crowdsourcing; Crowdsourcing; Digital economy; Digitization; Entrepreneurial finance; Entrepreneurial finance; Entrepreneurship; Hi technology companies; Hi-technology / Hi-tech; Innovation; Intellectual property; Intellectual property; Internet; Internet security; iPhone; Management of technology; New venture development; New ventures; Online education; Open innovation; Open source software; Patents; Robotics; Robots; Sharing economy; Sharing economy; Silicon Valley; Startups / Start-ups; Technological innovation; Technological innovation; Technology transfer; Telecommuting; Venture capital; Venture capital

Renee Gosline

Renee Gosline

Zenon Zannetos (1955) Career Development Professor

Department: Assistant Professor of Marketing

Contact: (617) 452-4303, rgosline@mit.edu

Expertise: Advertising; Apps; Blogs; Brand management; Branding; Caribbean; Consumer behavior; Consumer marketing; Consumer packaged goods; Consumer psychology; Crowdfunding; Customer Relationship Management (CRM); Customer relationships; Electronic media; Elevator pitch; Facebook; Intellectual property; Leadership; Leadership; Luxury goods; Marketing; Medical decision making; Online education; Social media; Social networks; Startups / Start-ups; Strategy; Tumblr; Twitter; United States; YouTube

Charles Kane

Charles Kane

Department: Senior Lecturer

Contact: (617) 921-2541, ckane@mit.edu

Expertise: Accounting; Africa; Alliances; Analyst forecasts; Argentina; Asia; Auditing; Banking; Banking marketing; Brazil; Business education; Business ethics; Business intelligence; Business plans; Capital budgeting; Capital controls; Capital market; China; Competitive strategy; Component software technologies; Computer industry; Corporate finance; Corporate governance; Corporate strategy and policy; Cross-cultural awareness; Cultural differences; Data acquisition; Data storage; Derivatives; Developing countries; Disclosure; Distance learning; Downsizing; Earnings manipulations; eBay; eCommerce; Education; Elevator pitch; Emerging markets; Equities; Euro; Exchange rates; Executive education; Financial engineering; Financial services; Financial statement analysis; Foreign investment; Futures; Global entrepreneurship; Globalization; Google; High technology companies; Interest rates; International corporate strategy; International finance; International management; International trade; Internet security; Internet software; Internet strategy; Investment banking; Investor relations; Knowledge sharing; Logistics; MBA; Mergers and acquisitions; Microsoft; Monetary policy; Negotiation and conflict resolution; New ventures; Non-profits / Nonprofits; Online feedback mechanisms; Operations management; Options; Options pricing valuation; Price fixing; Private equity; Process control; Project management; Revenue management; Risk management; Sales force automation; Service industry; Software; Startups / Start-ups; Strategic planning; Supply chain management; Tax policy; Taxation; Turkey; Venture capital

Christine Kelly

Christine Kelly

Department: Senior Lecturer, Managerial Communication

Contact: (617) 452-3594, ckelly@mit.edu

Expertise: Action learning; B-school; B-school; Business education; Business school; Communication; Communication practices; Conflict resolution; Cross-cultural awareness; Cultural differences; Diversity; Education; Education; Email; Gender issues; Leadership; Leadership; Leadership; Management education; Managerial communication; Managerial vision; MBA; MOOCs; Online education; Organizational communication; Organizational communications; Organizational culture

Thomas Malone

Thomas Malone

Patrick J. McGovern (1959) Professor of Management

Department: Professor of Information Technology

Contact: (617) 253-6843, malone@mit.edu

Expertise: Artificial intelligence; Business process modeling; Business process modeling; Changing work environments; Changing work environments; Changing workforce; Climate change; Climate policy; Cross-sectoral collaboration; Crowdsourcing; Digital economy; Digitalization; Digitization; eBay; eBay; eBusiness; eCommerce; eGovernment; Electronic commerce; Electronic communication; Future of work; Gamification; Global climate change; Global warming; Google; Groupware; Industrial organization; Information systems; Information technology; Internet; Knowledge management; Leadership; MOOCs; MOOCs; Online education; Online education; Open source software; Organizational communications; Organizational design and performance; Organizational psychology; Organizations; Social networks; Social networks; Social psychology; Teams; Telecommuting; Virtual teams and organizations; Wikipedia; Wikipedia

Georgia Perakis

Georgia Perakis

William F. Pounds Professor of Management

Department: Professor of Operations Research and Operations Management

Contact: (617) 253-8277, georgiap@mit.edu

Expertise: Big data; Electricity; Inventory; Logistics; Mathematical programming; Mathematical programming; Online shopping; Operations management; Operations research; Optimal control; Optimization; Pricing; Pricing; Retail; Revenue management; Sampling; Service industry; Social networks; Social networks; Statistics; Subsidies; Supply chain management; Sustainability; United Kingdom; United States

Roberto Rigobon

Roberto Rigobon

Society of Sloan Fellows Professor of Management

Department: Professor of Applied Economics

Contact: (617) 258-8374, rigobon@mit.edu

Expertise: Applied economics; Applied microeconomics; Argentina; Asia Pacific; Austerity; Bank capital; Bank regulation; Banking; Banking industry; Banking regulation; Big data; Bitcoin; Brazil; Canada; Chile; China; Corporate governance; Currency; Data analysis; Data analytics; Data mining; Debt ceiling; Deflation; Depression; Developing countries; Developing countries, economics; eBusiness; eBusiness; eCommerce; Econometrics; Econometrics; Economic crisis; Economics; Economy; eGovernment; Emerging markets; Euro; Europe; European Union (EU); Eurozone; Exchange rates; Exports; Federal Reserve; Financial econometrics; Financial engineering; Fiscal austerity; Fiscal cliff; Fiscal policies; France; Germany; Global economics; Global entrepreneurship; Globalization; Great Recession; Hong Kong; India; Inflation; Interest rates; International economics; International finance; International finance; International management; International trade; Internationalization; Intertemporal choice; Investment policy; Ireland; Italy; Japan; Job creation; Korea; Latin America; Macroeconomics; Managerial economics; Mexico; Monetary economics; Monetary policy; Offshoring; Oil; Online feedback mechanisms; Optimal control; Outsourcing; Political economy; Pricing; Recession; Singapore; Social business; Social media; Social networks; Social Security; South Korea; Southeast Asia; Spain; Statistics; Stimulus; Stochastic modeling; Subsidies; Sustainability; Taiwan; Tax reforms; Technological innovation; Technology transfer; Thailand; Trade policy; Unemployment; United Kingdom; United States

Otto Scharmer

Otto Scharmer

Department: Senior Lecturer, Organization Studies

Contact: (617) 253-0486, scharmer@mit.edu

Expertise: Action learning; Africa; Asia; Asia Pacific; B-school; Banking; Brazil; Change management; China; Developing countries; Digitization; Distance learning; Distributed leadership; Economic crisis; Economic history; Economics; Economy; Emerging markets; Entrepreneurship; Environmental leadership; Ethics; Ethics; Europe; European Union (EU); Executive education; Future of work; Future of work; Germany; Global economics; Globalization; Government; Healthcare; Innovation; Innovative thinking; Japan; Leadership; Leadership; Leadership; Managing change; Managing change; MOOCs; MOOCs; Organization development; Organizational behavior; Organizational change; Organizational communication; Organizational culture; Organizational learning; Organizations; Political economy; Scandinavia; Sharing economy; Social entrepreneurship; Social responsibility; Southeast Asia; Strategic management; Strategy; Tri-sector collaboration

Lou Shipley

Lou Shipley

Department: Lecturer

Contact: , shipley@MIT.EDU

Expertise: Angel investing; Asia; Asia Pacific; B-school; Bank regulation; Banking industry; Banking operations and policy; Banking regulation; Big data; Blogs; Blogs; Business education; Business intelligence; Business plans; Business school; Business-to-business marketing; Career development; CEO compensation; Change management; China; Cloud computing; Cloud storage; Compensation; Competition; Competitive strategy; Competitive strategy; Component software technologies; Corporate governance; Corporate governance; Corporate governance; Corporate governance; Corporate strategy and policy; Cross-cultural awareness; Customer incentives; Customer Relationship Management (CRM); Customer relationships; Customer satisfaction; Customer service; Cyber security; Data analysis; Data assets; Data management; Data mining; Data mining; Database marketing; Economic history; Email; Emerging markets; Employee motivation; Enterprise information systems; Entrepreneurial finance; Entrepreneurial management; Entrepreneurship; Europe; European Union (EU); Financial information technology; Financial information technology; Global business practices; Global entrepreneurship; Hi technology companies; Hi-technology / Hi-tech; Hiring; Incentives; Information systems; Information technology; Initial Public Offerings (IPOs); Innovation; Innovation management; Innovative thinking; Intellectual property; Intellectual property; Intellectual property; Intellectual property; Intellectual property law; Intellectual property strategy; International communication; International corporate strategy; International entrepreneurship; International management; Internet security; Internet software; Inventory; Investment policy; Investor relations; Japan; Job creation; Job creation; Knowledge management; Knowledge management; Knowledge sharing; Leadership; Leadership; Leadership; Legacy information systems; LinkedIn; Logistics; Macroeconomics; Management control; Management of information technology; Management of technology; Managerial economics; Managerial vision; Marketing; Marketing communication; Marketing strategy; Mergers and acquisitions; Mobile banking; Mobile computing; Motivation; Networking; Online banking; Open innovation; Open source software; Optimization; Organizational change; Organizational communication; Organizational communications; Organizational culture; Product innovation; Product loyalty; Product management; Product strategy; Productivity; Recruitment; Regulation; Regulation and policy; Reporting; Risk management; Risk management; Sales; Sales and sales processes; Sales force automation; Sales force management; Sharing economy; Sharing economy; Silicon Valley; Silicon Valley; Social business; Social influence; Social media; Social networks; Social networks; Social networks; Social networks; Software; Software engineering; South Korea; Startups / Start-ups; Strategic management; Strategic planning; Strategy; Supply chain management; Talent management; Teams; Technological innovation; Technological innovation; Technological innovation; Technology; Technology security; Technology strategy; United Kingdom; United States; Venture capital; Venture capital; Virtual customer; Web-based marketing; Web-based marketing; World Wide Web

Catherine Tucker

Catherine Tucker

Sloan Distinguished Professor of Management

Department: Professor of Marketing

Contact: (617) 252-1499, cetucker@mit.edu

Expertise: Advertising; Amazon.com; Apple; Applied economics; Applied microeconomics; Big data; Computer privacy; Consumer marketing; Convergence; Customer incentives; Digital economy; Digitalization; Digitization; Dot-com; eBay; eBay; eBusiness; eBusiness; eCommerce; eCommerce; Econometrics; Economics; eGovernment; Electronic commerce; Electronic communication; Electronic media; Electronic publishing; Facebook; Financial information technology; Flickr; Foursquare; Genetics; Genome; Google; Google; Healthcare exchanges; Hi technology companies; Hi-technology / Hi-tech; Industrial economics; Industrial organization; Industrial organization; Information technology; Instagram; Intellectual property; Intellectual property; Intellectual property; Intellectual property law; Intellectual property law; Intellectual property strategy; Internet; Internet applications; Internet governance; Internet privacy issues; Internet security; Internet strategy; iPad; iPhone; LinkedIn; Marketing; Marketing communication; Marketing strategy; Microsoft; Mobile banking; MOOCs; MOOCs; Online banking; Online education; Online education; Online feedback mechanisms; Online media; Online shopping; Pinterest; Price fixing; Price fixing; Pricing; Pricing; Privacy issues; Regulation and policy; Skype; Social influence; Social media; Social networks; Strategy; Technological innovation; Technology; Technology security; Technology strategy; Teleconferencing; Tumblr; Twitter; United Kingdom; United States; Web-based marketing; Web-based marketing; World Wide Web; Yelp

Glen Urban

Glen Urban

David Austin Professor in Management, Emeritus

Department: Professor of Marketing, Emeritus

Contact: (617) 253-6615, glurban@mit.edu

Expertise: Advertising; Automotive industry; B-school; Bayesian statistics; Brand management; Branding; Consumer marketing; Customer relationships; Customer satisfaction; Customer service; Database marketing; Dot-com; eCommerce; Electronic publishing; International marketing; Internet; Internet privacy issues; Internet strategy; Knowledge management; Lead users; Management of technology; Market research; Marketing; New ventures; Online feedback mechanisms; Online media; Online shopping; Positioning; Product loyalty; Statistics; Telecommunications; Trust-based marketing; Web-based marketing; World Wide Web

Henry Weil

Henry Weil

Department: Senior Lecturer, Technological Innovation, Entrepreneurship, and Strategic Management

Contact: (617) 258-6101, hbweil@mit.edu

Expertise: Airlines; Alliances; Asia; Aviation; Banking; Bermuda; Business process modeling; Capital budgeting; China; Competition; Competition; Competitive strategy; Computer industry; Consumer behavior; Convergence; Corporate strategy and policy; Credit card industry; Customer relationships; Customer service; Data acquisition; Digitalization; Dot-com; eCommerce; Electronic media; Emerging businesses; Emerging markets; Energy; Entrepreneurial management; Ethanol; Europe; European Union (EU); Financial services; France; Globalization; Hong Kong; Industrial economics; Information technology; Innovation; International corporate strategy; International management; Internet telephony; Lead users; Management of technology; Marketing strategy; Media; Microeconomics; Mobile computing; New ventures; Nonlinear dynamics; Oil; Online banking; Online media; Pharmaceuticals; Pricing; Research and development; Retirement planning; Singapore; Startups / Start-ups; Strategic management; Strategic planning; System dynamics; Taiwan; Technological innovation; Technological strategy; Technological transfer; Trust-based marketing; Wi-Fi; Wireless communication

Tauhid Zaman

Tauhid Zaman

KDD Career Development Professor in Communications and Technology

Department: Assistant Professor of Operations Management

Contact: (617) 253-7353, zlisto@mit.edu

Expertise: Algorithms; Algorithms; Analytics; Applied probability; Bayesian statistics; Big data; Data acquisition; Data analysis; Data analytics; Data mining; Data mining; Data mining; Facebook; Instagram; Operations management; Operations research; Predictive analytics; Probability; Probability; Probability, applied; Social media; Social networks; Social networks; Social networks; Sociotechnical system; Sociotechnical system; Statistics; Statistics; Twitter

The challenges of using social media for marketing purposes — Catherine Tucker

In an era when marketers spend billions on managing social media, is that investment worthwhile? Should firms actively guide, promote and shape online conversations, or leave them to grow organically? To investigate this, my colleague Amalia Miller from the University of Virginia and I recently studied what happens when hospitals started to actively manage their profiles on Facebook. We focused on Facebook because it’s the most visited media site in the U.S., accounting for 20% of all time spent on the Internet. We also chose it because the Facebook Places initiative created a page for every single hospital in the U.S., allowing organizations to choose whether to actively manage their pages or not. We selected hospitals for two reasons. First, they are so regulated that we have far better data on them than for most other organizations in the U.S. economy. Second, there have been a lot of questions about … Read More »The post The challenges of using social media for marketing purposes — Catherine Tucker appeared first on MIT Sloan Experts.

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