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William Aulet

William Aulet

Department: Senior Lecturer

Contact: (617) 253-2473, aulet@mit.edu

Expertise: Accelerators; Action learning; Alternative energy; Angel investing; Apple; Apple; Apps; B-school; Blogs; Business education; Business education; Business plans; Business process modeling; Business school; Business-to-business marketing; Canada; Change management; Clean energy; Compensation; Compensation; Competition; Competition; Competitive strategy; Computer industry; Computers; Conflicts of interest; Conflicts of interest; Consumer behavior; Corporate governance; Corporate governance; Corporate governance; Corporate incentives; Corporate strategy and policy; Crisis management; Crowdfunding; Crowdfunding; Crowdsourcing; Crowdsourcing; Cultural differences; Customer incentives; Customer satisfaction; Disclosure; Distributed leadership; Diversity; Economic development; Education; Electronic media; Elevator pitch; Emerging businesses; Employee motivation; Employee termination; Energy; Energy efficiency; Entrepreneurial finance; Entrepreneurial management; Entrepreneurship; Environment; Environmental leadership; Environmental policy; Ethanol; European Union (EU); Executive education; Experimental design; Fracking; Gas; Global climate change; Global entrepreneurship; Global entrepreneurship; Global warming; Google; Hiring; Hybrid organizations; Hydraulic fracturing; Incentives; Incubators; Initial Public Offerings (IPOs); Innovation; Innovation management; Innovative thinking; Intellectual property; Intellectual property; International entrepreneurship; International marketing; Investor relations; Job creation; Lead users; Leadership; Leadership; Leadership; LinkedIn; Management control; Management education; Managerial communication; Managing adversity; Managing diversity; Market research; Marketing; Marketing strategy; MBA; Medical devices; Mergers and acquisitions; Microsoft; Middle East; MOOCs; MOOCs; Motivation; Motivation; Natural gas; New venture development; New ventures; New Zealand; Non-linear dynamics; Nonlinear dynamics; Nuclear power; Oil; Online education; Open innovation; Organizational behavior; Organizational change; Organizational communication; Organizational communications; Organizational culture; Organizational design and performance; Organizational learning; Organizations; Patents; Positioning; Pricing; Product design; Product development; Product innovation; Product loyalty; Product management; Product strategy; Public utilities; Recruitment; Research and development; Robotics; Sales; Silicon Valley; Silicon Valley; Social entrepreneurship; Solar power; Startups / Start-ups; Stock options; Stock options; Strategic management; Strategic planning; Strategy; Sustainability; System dynamics; System dynamics; Technological innovation; Technological innovation; Technology; Technology transfer; Twitter; United Kingdom; United States; Valuation; Valuation; Venture capital; Water; Wind power

Pierre Azoulay

Pierre Azoulay

Sloan Distinguished Associate Professor of Technological Innovation, Entrepreneurship, and Strategic Management

Contact: (617) 258-9766, pazoulay@mit.edu

Expertise: Alliances; Applied microeconomics; Apps; Biopharmaceutical; Biotechnology; Clinical trials; Cloud computing; Cloud storage; Competitive strategy; Corporate strategy and policy; Employee motivation; Hi technology companies; Incentives; Innovation; Innovation management; Innovative thinking; Intellectual property; Intellectual property; Intellectual property law; Intellectual property laws; Labor market policy; Mergers and acquisitions; MOOCs; MOOCs; Non-market strategy; Online education; Outsourcing; Patents; Pharmaceuticals; Product innovation; Research and development; Startups / Start-ups; Strategy; Technological innovation; Technology strategy; Technology transfer; Technology transfer; Twitter; Yelp

Ernst Berndt

Ernst Berndt

Louis E. Seley Professor in Applied Economics

Department: Professor of Applied Economics

Contact: (617) 253-2665, eberndt@mit.edu

Expertise: Affordable Care Act (ACA); Applied economics; Applied microeconomics; Applied probability; Biopharmaceutical; Biotechnology; Cancer; Clinical trials; Data analytics; Drug models; Econometrics; Economics; Education; Game theory; Health management; Healthcare; Healthcare industry; HIV; Industrial organization; Industrial organization; Industrial partnerships; Institutional partnerships; Intellectual property; Intellectual property; Intellectual property law; Market research; Medicaid; Medical decision making; Medical devices; Medicare; Medicine; Microeconomics; Outsourcing; Pharmaceuticals; Pricing; Regulation and policy; Sampling; Statistics; Stochastic modeling

John Carrier

John Carrier

Department: Senior Lecturer

Contact: , jfcarrie@mit.edu

Expertise: Action learning; Applied probability; Automotive industry; Bankruptcy; Business education; Business process modeling; Business process modeling; Business process modeling; Business transformation; Canada; Case studies; Change management; Competitive strategy; Crisis management; Data analytics; Education; Employee motivation; Energy; Europe; Executive education; Executive education; Experimental design; Family business; Fracking; Gas; Healthcare delivery; Healthcare industry; Healthcare operations management; Hospital operations management; Hostile work environment; Hydraulic fracturing; Industrial organization; Industrial relations; Industrial relations; Innovation; Innovation management; Innovative thinking; Inventory; Italy; Job creation; Leadership; Leadership; Logistics; Management education; Managerial change; Managerial vision; Managing change; Managing change; Manufacturing education; Manufacturing management; Manufacturing systems; Mexico; MOOCs; MOOCs; Natural gas; Non-linear dynamics; Nonlinear dynamics; Oil; Oil industry; Online education; Online education; Online feedback mechanisms; Open innovation; Operations management; Operations research; Optimal control; Organizational behavior; Organizational culture; Predictive analytics; Private equity; Probability; Process control; Product innovation; Production; Productivity; Project management; Quality; Research and development; Russia; Sampling; Sociotechnical system; Startups / Start-ups; Statistics; Supply chain management; Sustainability; System dynamics; System dynamics; Teams; Total Quality Management (TQM); Training; Training programs; Turnaround; United Kingdom; United States; Virtual teams and organizations

Sharmila Chatterjee

Sharmila Chatterjee

Department: Academic Head, Enterprise Management Track Senior Lecturer, Marketing

Contact: (617) 253-8214, schatterjee@mit.edu

Expertise: Brand management; Business intelligence; Business intelligence; Business plans; Channel management; Channels; Competition; Competitive strategy; Competitive strategy; Customer Relationship Management (CRM); Customer relationships; Customer satisfaction; Customer service; Education; Executive education; International marketing; Market research; Marketing; Marketing channels; Marketing communication; Marketing strategy; MBA; Positioning; Pricing; Product design; Product development; Product loyalty; Public relations; Retail; Sales; Sales and sales processes; Sales and sales processes; Sales force automation; Trust-based marketing

Elaine Chen

Elaine Chen

Department: Senior Lecturer

Contact: , eychen@mit.edu

Expertise: Business plans; Entrepreneurial management; Entrepreneurship; Hi technology companies; Hi-technology / Hi-tech; Innovation; Innovation management; Innovative thinking; Intellectual property; Intellectual property; Leadership; Leadership; Management of technology; Manufacturing management; Market research; New venture development; New ventures; Open innovation; Patents; Positioning; Product design; Product development; Product innovation; Research and development; Robotics; Robots; Software engineering; Startups / Start-ups; Technological innovation; Technological innovation; Technology; Technology strategy

Zen Chu

Zen Chu

Department: Senior Lecturer

Contact: (617) 699-4036, zenven@mit.edu

Expertise: Accelerators; Action learning; Affordable Care Act (ACA); Alibaba; Alibaba; Alliances; Angel investing; Apple; Apps; Asia; Asia Pacific; B-school; Big data; Biopharmaceutical; Biotechnology; Business education; Cancer; China; Clinical trials; Cloud computing; Cloud storage; Competitive strategy; Conflicts of interest; Conflicts of interest; Consumer electronics; Convergence; Corporate social responsibility; Cross-cultural awareness; Crowdfunding; Cultural differences; Cyber security; Developing countries; Developing countries, economics; Digital economy; Digitization; eBusiness; eCommerce; eGovernment; Electronic commerce; Electronic media; Emerging businesses; Emerging markets; Entrepreneurial finance; Entrepreneurial finance; Entrepreneurial management; Entrepreneurship; Executive education; Genetics; Genome; Global entrepreneurship; Global entrepreneurship; Hacking; Healthcare; Healthcare delivery; Healthcare operations management; Hi-technology / Hi-tech; Hospital operations management; Incubators; India; Information technology; Innovation; Innovation management; Innovative thinking; Insurance; Intellectual property; International corporate strategy; International entrepreneurship; Internet applications; Internet security; Internet software; Internet strategy; Internet telephony; iPhone; Knowledge management; Knowledge sharing; Lead users; Lead users; Leadership; Leadership; Medical decision making; Medical devices; Medical devices; Medicare; Medicine; Mergers and acquisitions; MOOCs; Multi-drug models; Nanotechnology; New venture development; New ventures; Obamacare; Open innovation; Open source software; Patents; Pharmaceuticals; Predictive analytics; Private equity; Privatization; Product design; Product development; Product innovation; Research and development; Silicon Valley; Silicon Valley; Singapore; Smartphones; Social entrepreneurship; Social networks; Social responsibility; Software; Southeast Asia; Startups / Start-ups; Strategic management; Strategic planning; Strategy; Taiwan; Technological innovation; Technological innovation; Technological innovation; Technology strategy; Technology transfer; Technology transfer; Telecommunications; Thailand; United States; Venture capital; Venture capital; Vietnam; Virtual customer; Web-based marketing; Wireless communication; X-teams

Michael Cusumano

Michael Cusumano

Sloan Management Review Distinguished Professor of Management

Department: Professor of Technological Innovation, Entrepreneurship, and Strategic Management and Engineering Systems

Contact: (617) 253-2574, cusumano@mit.edu

Expertise: Accelerators; Angel investing; Apple; Apps; Apps; Big data; Blackberry; Business intelligence; Business plans; CEO compensation; China; Cloud computing; Competitive strategy; Computer industry; Computer privacy; Computers; Conflicts of interest; Consumer electronics; Corporate diversification; Corporate governance; Corporate strategy and policy; Cultural differences; Digital economy; Entrepreneurial management; Entrepreneurship; Executive compensation; Executive pay; Facebook; Global entrepreneurship; Globalization; Google; Incubators; India; Initial Public Offerings (IPOs); Innovation; Innovation management; Innovative thinking; International corporate strategy; International entrepreneurship; International management; Internet; Internet applications; Internet software; Japan; Korea; LinkedIn; Mergers and acquisitions; Microsoft; Mobile computing; MOOCs; MOOCs; New venture development; New ventures; Offshoring; Product innovation; Research and development; Sharing economy; Silicon Valley; Silicon Valley; Smartphones; Software; Software engineering; Startups / Start-ups; Strategic management; Strategic planning; Strategy; Technological innovation; Technological innovation; Technological innovation; Technology; Technology strategy; Technology transfer; Technology transfer; Telecommunications; Twitter; Venture capital; World Wide Web

Steven Eppinger

Steven Eppinger

General Motors Leaders for Global Operations Professor of Management

Department: Professor of Management Science and Engineering Systems

Contact: (617) 253-0468, eppinger@mit.edu

Expertise: Aerospace; Automotive industry; Business process modeling; Innovation; Innovation management; Innovative thinking; Intellectual property; Medical devices; New venture development; Oil industry; Open innovation; Product design; Product development; Product innovation; Project management; Research and development; Technological innovation

Charles Fine

Charles Fine

Chrysler Leaders for Global Operations Professor of Management

Department: Professor of Operations Management and Engineering Systems

Contact: (617) 253-3632, charley@mit.edu

Expertise: Automotive industry; Business process modeling; Entrepreneurial management; India; Innovation management; Innovative thinking; Manufacturing education; Manufacturing management; Manufacturing systems; Operations management; Process control; Production; Productivity; Social entrepreneurship; Supply chain management; Sustainability; Total Quality Management (TQM)

Brian Halligan

Brian Halligan

Department: Senior Lecturer

Contact: , bhalligan@alum.mit.edu

Expertise: Blogs; Business-to-business marketing; Changing workforce; Customer relationships; Database marketing; Employee motivation; Entrepreneurial management; Entrepreneurship; Innovation; Innovative thinking; Leadership; Marketing; Marketing strategy; New venture development; New ventures; Sales; Sales force management; Social influence; Startups / Start-ups; Technological innovation; Venture capital; Venture capital; Web-based marketing

Arnoldo Hax

Arnoldo Hax

Alfred P. Sloan Professor of Management Emeritus

Department: Professor of Technological Innovation, Entrepreneurship, and Strategic Management

Contact: (617) 253-4930, ahax@mit.edu

Expertise: Business school; Capital budgeting; Chile; Competitive strategy; Competitive strategy; Consulting; Corporate diversification; Corporate strategy and policy; Customer Relationship Management (CRM); Executive education; Information technology; Innovation; Innovation management; International corporate strategy; International corporate strategy; Inventory; Logistics; Management of technology; Manufacturing management; Manufacturing management; Mathematical programming; Operations management; Operations research; Organizational design and performance; Organizations; Performance measurement systems; Product management; Product strategy; Production; Project management; Strategic finance; Strategic management; Strategic planning; Strategy; Technological innovation; Technological innovation; Technological innovation; Technology; Technology strategy

Tod Hynes

Tod Hynes

Department: Lecturer, Martin Trust Center for MIT Entrepreneurship

Contact: (617) 253-8653, thynes@mit.edu

Expertise: Accelerators; Alternative energy; Angel investing; Business plans; Carbon footprint; Clean energy; Cross-sectoral collaboration; Elevator pitch; Emerging businesses; Energy; Energy efficiency; Entrepreneurial finance; Entrepreneurial management; Entrepreneurship; Global entrepreneurship; Incubators; Innovation; Innovation management; Innovative thinking; New venture development; New ventures; Product innovation; Sales; Simulation; Startups / Start-ups; Sustainability; Sustainable design; Technological innovation; Wind power

Aleksandra Kacperczyk

Aleksandra Kacperczyk

Fred Kayne (1960) Career Development Professor of Entrepreneurship

Department: Associate Professor of Technological Innovation, Entrepreneurship, and Strategic Management

Contact: (617) 253-6618, olenka@mit.edu

Expertise: Career development; Competitive strategy; Corporate diversification; Corporate social responsibility; Corporate strategy and policy; Discrimination; Diversity; Employee termination; Employment relations; Entrepreneurship; Gender issues; Innovation; New venture development; New ventures; Organizations; Product innovation; Social networks; Social responsibility; Startups / Start-ups; Strategic management; Strategy; Turnover; Work-life balance; Worker / management relations

Ralph Katz

Ralph Katz

Department: Senior Lecturer, Technological Innovation, Entrepreneurship, and Strategic Management

Contact: (617) 253-5085, rkatz@mit.edu

Expertise: Engineering management; Entrepreneurial management; Entrepreneurship; Innovation; Innovative thinking; Knowledge management; Lead users; Lead users; Leadership; Leadership; Management of technology; Managing change; Motivation; Motivation; Networking; Open innovation; Organizational behavior; Organizational change; Organizational culture; Organizational studies; Organizations; Product innovation; Teams; Technological innovation; Technological innovation; Technology transfer; Technology transfer; Virtual teams and organizations; Work environments

Fiona Murray

Fiona Murray

William Porter Professor of Entrepreneurship

Department: Associate Dean for Innovation & Co-Director MIT Innovation Initiative

Contact: (617) 253-3681, fmurray@mit.edu

Expertise: Accelerators; Business plans; Competition; Crowdfunding; Entrepreneurial management; Gender issues; Global entrepreneurship; Global entrepreneurship; Government; Incubators; Innovation; Innovation management; Intellectual property; International entrepreneurship; New venture development; Open innovation; Patents; Research and development; Social entrepreneurship; Startups / Start-ups; Technological innovation; Technological innovation; Technology transfer; United Kingdom

Robert Nachtrieb

Robert Nachtrieb

Department: Senior Lecturer, System Dynamics

Contact: , nacht@MIT.EDU

Expertise: Bayesian statistics; Business plans; Business process modeling; Business process modeling; China; Competitive strategy; Consulting; Corporate strategy and policy; Cross-cultural awareness; Cultural differences; Data analysis; Data analytics; Data mining; Decision analysis; Decision making; Decision support; Energy Efficiency; Enterprise architecture; Executive education; Experimental design; Global standards; India; Management education; Medical decision making; Medical devices; Negotiation; Negotiation and conflict resolution; New venture development; New ventures; Non-linear dynamics; Non-market strategy; Nonlinear dynamics; Nuclear power; Product innovation; Strategic management; System dynamics; System dynamics; United States

Nelson Repenning

Nelson Repenning

School of Management Distinguished Professor of System Dynamics and Organization Studies

Contact: (617) 258-6889, nelson@mit.edu

Expertise: Action learning; Automotive industry; B-school; Business education; Business process modeling; Business process modeling; Business school; Change management; Changing work environments; Changing work environments; Competitive strategy; Competitive strategy; Corporate strategy and policy; Crisis management; Distributed leadership; Employee motivation; Engineering management; Executive education; Future of work; Future of work; Genome; Healthcare delivery; Healthcare operations management; Innovation management; Knowledge management; Leadership; Leadership; Managerial change; Managerial vision; Managing change; Manufacturing education; Manufacturing management; Manufacturing systems; Motivation; Motivation; Oil industry; Operations management; Organization development; Organizational behavior; Organizational change; Organizational culture; Organizational design and performance; Organizational learning; Organizational psychology; Organizational studies; Organizations; Process control; Product innovation; Production; Production; Productivity; Project management; Purpose-driven company; Quality; Research and development; Sales and sales processes; Sociotechnical system; Strategic management; Strategic planning; Strategy; System dynamics; Total Quality Management (TQM); Training; Training programs

Edward Roberts

Edward Roberts

David Sarnoff Professor of Management of Technology

Contact: (617) 253-4934, eroberts@mit.edu

Expertise: Angel investing; Angel investing; Emerging businesses; Entrepreneurship; Global entrepreneurship; Global entrepreneurship; Hi technology companies; Hi-technology / Hi-tech; Innovation; Innovation management; Management of technology; New venture development; New ventures; Research and development; Social entrepreneurship; Startups / Start-ups; Technological innovation; Technological innovation; Technology transfer; Venture capital; Venture capital

Imran Sayeed

Imran Sayeed

Department: Senior Lecturer, Technological Innovation, Entrepreneurship, and Strategic Management

Contact: (617) 281-5197, isayeed@mit.edu

Expertise: Angel investing; Apps; Apps; Business plans; Competition; Crowdfunding; Distance learning; Employee motivation; Entrepreneurship; Facebook; Gamification; Global entrepreneurship; Innovation; Innovation management; Innovative thinking; International entrepreneurship; Intranet; Leadership; Middle East; Mobile banking; Mobile computing; MOOCs; MOOCs; Offshoring; Online banking; Online education; Online education; Organizational learning; Outsourcing; Pakistan; Sharing economy; Smartphones; Social entrepreneurship; Startups / Start-ups; Technological innovation; Technological innovation; Technological innovation; Technology security; Training; United Arab Emirates

Lou Shipley

Lou Shipley

Department: Lecturer

Contact: , shipley@MIT.EDU

Expertise: Angel investing; Asia; Asia Pacific; B-school; Bank regulation; Banking industry; Banking operations and policy; Banking regulation; Big data; Blogs; Blogs; Business education; Business intelligence; Business plans; Business school; Business-to-business marketing; Career development; CEO compensation; Change management; China; Cloud computing; Cloud storage; Compensation; Competition; Competitive strategy; Competitive strategy; Component software technologies; Corporate governance; Corporate governance; Corporate governance; Corporate governance; Corporate strategy and policy; Cross-cultural awareness; Customer incentives; Customer Relationship Management (CRM); Customer relationships; Customer satisfaction; Customer service; Cyber security; Data analysis; Data assets; Data management; Data mining; Data mining; Database marketing; Economic history; Email; Emerging markets; Employee motivation; Enterprise information systems; Entrepreneurial finance; Entrepreneurial management; Entrepreneurship; Europe; European Union (EU); Financial information technology; Financial information technology; Global business practices; Global entrepreneurship; Hi technology companies; Hi-technology / Hi-tech; Hiring; Incentives; Information systems; Information technology; Initial Public Offerings (IPOs); Innovation; Innovation management; Innovative thinking; Intellectual property; Intellectual property; Intellectual property; Intellectual property; Intellectual property law; Intellectual property strategy; International communication; International corporate strategy; International entrepreneurship; International management; Internet security; Internet software; Inventory; Investment policy; Investor relations; Japan; Job creation; Job creation; Knowledge management; Knowledge management; Knowledge sharing; Leadership; Leadership; Leadership; Legacy information systems; LinkedIn; Logistics; Macroeconomics; Management control; Management of information technology; Management of technology; Managerial economics; Managerial vision; Marketing; Marketing communication; Marketing strategy; Mergers and acquisitions; Mobile banking; Mobile computing; Motivation; Networking; Online banking; Open innovation; Open source software; Optimization; Organizational change; Organizational communication; Organizational communications; Organizational culture; Product innovation; Product loyalty; Product management; Product strategy; Productivity; Recruitment; Regulation; Regulation and policy; Reporting; Risk management; Risk management; Sales; Sales and sales processes; Sales force automation; Sales force management; Sharing economy; Sharing economy; Silicon Valley; Silicon Valley; Social business; Social influence; Social media; Social networks; Social networks; Social networks; Social networks; Software; Software engineering; South Korea; Startups / Start-ups; Strategic management; Strategic planning; Strategy; Supply chain management; Talent management; Teams; Technological innovation; Technological innovation; Technological innovation; Technology; Technology security; Technology strategy; United Kingdom; United States; Venture capital; Venture capital; Virtual customer; Web-based marketing; Web-based marketing; World Wide Web

Roger Stein

Roger Stein

Department: Senior Lecturer and Research Affiliate

Contact: , steinr@mit.edu

Expertise: Applied probability; Applied probability; Bankruptcy; Big data; Business intelligence; Data analytics; Data management; Data mining; Data mining; Data mining; Data mining; Decision making; Decision support; Econometrics; Econometrics; Financial econometrics; Financial engineering; Financial information technology; Financial information technology; Innovation; Innovation management; Innovative thinking; Knowledge management; Knowledge management; Leadership; Machine learning; Predictive analytics; Predictive analytics; Product development; Product innovation; Product management; Product strategy; Risk capital; Risk management; Risk management; Social entrepreneurship; Social responsibility; Strategic planning; Strategy; Talent management; Technology transfer

James Utterback

James Utterback

David J. McGrath jr (1959) Professor of Management and Innovation

Department: Professor of Technological Innovation, Entrepreneurship, and Strategic Management

Contact: (617) 253-2661, jmu@mit.edu

Expertise: Emerging businesses; Energy; Engineering management; High technology companies; Innovation; Management of technology; Manufacturing systems; Product development; Technological innovation; Technology strategy; Technology transfer

Eric von Hippel

Eric von Hippel

T. Wilson (1953) Professor in Management

Department: Professor of Management of Innovation and Engineering Systems

Contact: (617) 253-7155, evhippel@mit.edu

Expertise: Change management; High technology companies; Innovation; Management of technology; Managing change; Medical devices; Open source software; Patents; Research and development; Technological innovation; Technology strategy; Technology transfer

Henry Weil

Henry Weil

Department: Senior Lecturer, Technological Innovation, Entrepreneurship, and Strategic Management

Contact: (617) 258-6101, hbweil@mit.edu

Expertise: Airlines; Alliances; Asia; Aviation; Banking; Bermuda; Business process modeling; Capital budgeting; China; Competition; Competition; Competitive strategy; Computer industry; Consumer behavior; Convergence; Corporate strategy and policy; Credit card industry; Customer relationships; Customer service; Data acquisition; Digitalization; Dot-com; eCommerce; Electronic media; Emerging businesses; Emerging markets; Energy; Entrepreneurial management; Ethanol; Europe; European Union (EU); Financial services; France; Globalization; Hong Kong; Industrial economics; Information technology; Innovation; International corporate strategy; International management; Internet telephony; Lead users; Management of technology; Marketing strategy; Media; Microeconomics; Mobile computing; New ventures; Nonlinear dynamics; Oil; Online banking; Online media; Pharmaceuticals; Pricing; Research and development; Retirement planning; Singapore; Startups / Start-ups; Strategic management; Strategic planning; System dynamics; Taiwan; Technological innovation; Technological strategy; Technological transfer; Trust-based marketing; Wi-Fi; Wireless communication

Irving Wladawsky-Berger

Irving Wladawsky-Berger

Department: Visiting Lecturer, Information Technology

Contact: (203) 856-4915, irving@irvingwb.com

Expertise: Cloud computing; Competition; Competitive strategy; Computer industry; Digital economy; Digitalization; Digitization; eBusiness; Electronic commerce; Emerging businesses; Information systems; Information technology; Innovation; Innovation management; Innovative thinking; Internet; Internet strategy; Leadership; Management of technology; Open innovation; Open source software; Product innovation; Research and development; Sociotechnical system; Strategic planning; Strategy; Technological innovation; Technological innovation; Technology; Technology strategy; Technology transfer; Technology transfer; World Wide Web

Juanjuan Zhang

Juanjuan Zhang

Epoch Foundation Professor of International Management

Department: Associate Professor of Marketing

Contact: (617) 452-2790, jjzhang@mit.edu

Expertise: Applied economics; Asia; Channel Management; Competitive strategy; Crowdfunding; Customer Relationship Management (CRM); Emerging markets; Innovation management; Marketing Strategy; Product management; Sales force management; Social influence; Social media; Web-based marketing

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Podcasts & Video

Design through human-centered innovation

Design used to be a priesthood, says IDEO CEO Tim Brown. Art school was the path to the pulpit, and designs were unveiled with the ceremony of a Sunday sermon. But designers today have left the church for a human-centered mode of innovation. At companies like IDEO, design is about getting out into society and understanding how people think and feel about the world. It's about inspiration, ideation, and implementation. Brown described this process in a March 2006 Dean's Innovative Leader Series appearance, presented here. He is introduced by MIT Sloan Professor James Utterback.

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