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Results for Product development and design:

William Aulet

William Aulet

Department: Senior Lecturer

Contact: (617) 253-2473, aulet@mit.edu

Expertise: Accelerators; Action learning; Alternative energy; Angel investing; Apple; Apple; Apps; B-school; Blogs; Business education; Business education; Business plans; Business process modeling; Business school; Business-to-business marketing; Canada; Change management; Clean energy; Compensation; Compensation; Competition; Competition; Competitive strategy; Computer industry; Computers; Conflicts of interest; Conflicts of interest; Consumer behavior; Corporate governance; Corporate governance; Corporate governance; Corporate incentives; Corporate strategy and policy; Crisis management; Crowdfunding; Crowdfunding; Crowdsourcing; Crowdsourcing; Cultural differences; Customer incentives; Customer satisfaction; Disclosure; Distributed leadership; Diversity; Economic development; Education; Electronic media; Elevator pitch; Emerging businesses; Employee motivation; Employee termination; Energy; Energy efficiency; Entrepreneurial finance; Entrepreneurial management; Entrepreneurship; Environment; Environmental leadership; Environmental policy; Ethanol; European Union (EU); Executive education; Experimental design; Fracking; Gas; Global climate change; Global entrepreneurship; Global entrepreneurship; Global warming; Google; Hiring; Hybrid organizations; Hydraulic fracturing; Incentives; Incubators; Initial Public Offerings (IPOs); Innovation; Innovation management; Innovative thinking; Intellectual property; Intellectual property; International entrepreneurship; International marketing; Investor relations; Job creation; Lead users; Leadership; Leadership; Leadership; LinkedIn; Management control; Management education; Managerial communication; Managing adversity; Managing diversity; Market research; Marketing; Marketing strategy; MBA; Medical devices; Mergers and acquisitions; Microsoft; Middle East; MOOCs; MOOCs; Motivation; Motivation; Natural gas; New venture development; New ventures; New Zealand; Non-linear dynamics; Nonlinear dynamics; Nuclear power; Oil; Online education; Open innovation; Organizational behavior; Organizational change; Organizational communication; Organizational communications; Organizational culture; Organizational design and performance; Organizational learning; Organizations; Patents; Positioning; Pricing; Product design; Product development; Product innovation; Product loyalty; Product management; Product strategy; Public utilities; Recruitment; Research and development; Robotics; Sales; Silicon Valley; Silicon Valley; Social entrepreneurship; Solar power; Startups / Start-ups; Stock options; Stock options; Strategic management; Strategic planning; Strategy; Sustainability; System dynamics; System dynamics; Technological innovation; Technological innovation; Technology; Technology transfer; Twitter; United Kingdom; United States; Valuation; Valuation; Venture capital; Water; Wind power

Pierre Azoulay

Pierre Azoulay

International Programs Professor of Management

Department: Professor of Technological Innovation, Entrepreneurship, and Strategic Management

Contact: (617) 258-9766, pazoulay@mit.edu

Expertise: Alliances; Applied microeconomics; Apps; Biopharmaceutical; Biotechnology; Clinical trials; Cloud computing; Cloud storage; Competitive strategy; Corporate strategy and policy; Employee motivation; Hi technology companies; Incentives; Innovation; Innovation management; Innovative thinking; Intellectual property; Intellectual property; Intellectual property law; Intellectual property laws; Labor market policy; Mergers and acquisitions; MOOCs; MOOCs; Non-market strategy; Online education; Outsourcing; Patents; Pharmaceuticals; Product innovation; Research and development; Startups / Start-ups; Strategy; Technological innovation; Technology strategy; Technology transfer; Technology transfer; Twitter; Yelp

John Carrier

John Carrier

Department: Senior Lecturer

Contact: , jfcarrie@mit.edu

Expertise: Action learning; Applied probability; Automotive industry; Bankruptcy; Business education; Business process modeling; Business process modeling; Business process modeling; Business transformation; Canada; Case studies; Change management; Competitive strategy; Crisis management; Data analytics; Education; Employee motivation; Energy; Europe; Executive education; Executive education; Experimental design; Family business; Fracking; Gas; Healthcare delivery; Healthcare industry; Healthcare operations management; Hospital operations management; Hostile work environment; Hydraulic fracturing; Industrial organization; Industrial relations; Industrial relations; Innovation; Innovation management; Innovative thinking; Inventory; Italy; Job creation; Leadership; Leadership; Logistics; Management education; Managerial change; Managerial vision; Managing change; Managing change; Manufacturing education; Manufacturing management; Manufacturing systems; Mexico; MOOCs; MOOCs; Natural gas; Non-linear dynamics; Nonlinear dynamics; Oil; Oil industry; Online education; Online education; Online feedback mechanisms; Open innovation; Operations management; Operations research; Optimal control; Organizational behavior; Organizational culture; Predictive analytics; Private equity; Probability; Process control; Product innovation; Production; Productivity; Project management; Quality; Research and development; Russia; Sampling; Sociotechnical system; Startups / Start-ups; Statistics; Supply chain management; Sustainability; System dynamics; System dynamics; Teams; Total Quality Management (TQM); Training; Training programs; Turnaround; United Kingdom; United States; Virtual teams and organizations

Sharmila Chatterjee

Sharmila Chatterjee

Department: Academic Head, Enterprise Management Track Senior Lecturer, Marketing

Contact: (617) 253-8214, schatterjee@mit.edu

Expertise: Brand management; Business intelligence; Business intelligence; Business plans; Channel management; Channels; Competition; Competitive strategy; Competitive strategy; Customer Relationship Management (CRM); Customer relationships; Customer satisfaction; Customer service; Education; Executive education; International marketing; Market research; Marketing; Marketing channels; Marketing communication; Marketing strategy; MBA; Positioning; Pricing; Product design; Product development; Product loyalty; Public relations; Retail; Sales; Sales and sales processes; Sales and sales processes; Sales force automation; Trust-based marketing

Elaine Chen

Elaine Chen

Department: Senior Lecturer

Contact: , eychen@mit.edu

Expertise: Business plans; Entrepreneurial management; Entrepreneurship; Hi technology companies; High technology / Hi-tech; Innovation; Innovation management; Innovative thinking; Intellectual property; Intellectual property; Leadership; Leadership; Management of technology; Manufacturing management; Market research; New venture development; New ventures; Open innovation; Patents; Positioning; Product design; Product development; Product innovation; Research and development; Robotics; Robots; Software engineering; Startups / Start-ups; Technological innovation; Technological innovation; Technology; Technology strategy

Zen Chu

Zen Chu

Department: Senior Lecturer

Contact: (617) 699-4036, zenven@mit.edu

Expertise: Accelerators; Action learning; Affordable Care Act (ACA); Alibaba; Alibaba; Alliances; Angel investing; Apple; Apps; Asia; Asia Pacific; B-school; Big data; Biopharmaceutical; Biotechnology; Business education; Cancer; China; Clinical trials; Cloud computing; Cloud storage; Competitive strategy; Conflicts of interest; Conflicts of interest; Consumer electronics; Convergence; Corporate social responsibility; Cross-cultural awareness; Crowdfunding; Cultural differences; Cyber security; Developing countries; Developing countries, economics; Digital economy; Digitization; eBusiness; eCommerce; eGovernment; Electronic commerce; Electronic media; Emerging businesses; Emerging markets; Entrepreneurial finance; Entrepreneurial finance; Entrepreneurial management; Entrepreneurship; Executive education; Genetics; Genome; Global entrepreneurship; Global entrepreneurship; Hacking; Healthcare; Healthcare delivery; Healthcare operations management; High technology / Hi-tech; Hospital operations management; Incubators; India; Information technology; Innovation; Innovation management; Innovative thinking; Insurance; Intellectual property; International corporate strategy; International entrepreneurship; Internet applications; Internet security; Internet software; Internet strategy; Internet telephony; iPhone; Knowledge management; Knowledge sharing; Lead users; Lead users; Leadership; Leadership; Medical decision making; Medical devices; Medical devices; Medicare; Medicine; Mergers and acquisitions; MOOCs; Multi-drug models; Nanotechnology; New venture development; New ventures; Obamacare; Open innovation; Open source software; Patents; Pharmaceuticals; Predictive analytics; Private equity; Privatization; Product design; Product development; Product innovation; Research and development; Silicon Valley; Silicon Valley; Singapore; Smartphones; Social entrepreneurship; Social networks; Social responsibility; Software; Southeast Asia; Startups / Start-ups; Strategic management; Strategic planning; Strategy; Taiwan; Technological innovation; Technological innovation; Technological innovation; Technology strategy; Technology transfer; Technology transfer; Telecommunications; Thailand; United States; Venture capital; Venture capital; Vietnam; Virtual customer; Web-based marketing; Wireless communication; X-teams

Steven Eppinger

Steven Eppinger

General Motors Leaders for Global Operations Professor of Management

Department: Professor of Management Science and Engineering Systems

Contact: (617) 253-0468, eppinger@mit.edu

Expertise: Aerospace; Automotive industry; Business process modeling; Innovation; Innovation management; Innovative thinking; Intellectual property; Medical devices; New venture development; Oil industry; Open innovation; Product design; Product development; Product innovation; Project management; Research and development; Technological innovation

John Hauser

John Hauser

Kirin Professor of Marketing

Department: Professor of Marketing

Contact: (617) 253-2929, hauser@mit.edu

Expertise: Consumer behavior; Customer satisfaction; Market research; Marketing; Positioning; Preference learning in recommendation systems; Product design; Product development; Product management; Product strategy; Trust-based marketing; Virtual customer; Web-based marketing

Arnoldo Hax

Arnoldo Hax

Alfred P. Sloan Professor of Management Emeritus

Department: Professor of Technological Innovation, Entrepreneurship, and Strategic Management

Contact: (617) 253-4930, ahax@mit.edu

Expertise: Business school; Capital budgeting; Chile; Competitive strategy; Competitive strategy; Consulting; Corporate diversification; Corporate strategy and policy; Customer Relationship Management (CRM); Executive education; Information technology; Innovation; Innovation management; International corporate strategy; International corporate strategy; Inventory; Logistics; Management of technology; Manufacturing management; Manufacturing management; Mathematical programming; Operations management; Operations research; Organizational design and performance; Organizations; Performance measurement systems; Product management; Product strategy; Production; Project management; Strategic finance; Strategic management; Strategic planning; Strategy; Technological innovation; Technological innovation; Technological innovation; Technology; Technology strategy

Tod Hynes

Tod Hynes

Department: Senior Lecturer, Martin Trust Center for MIT Entrepreneurship

Contact: (617) 253-8653, thynes@mit.edu

Expertise: Accelerators; Alternative energy; Angel investing; Business plans; Carbon footprint; Clean energy; Cross-sectoral collaboration; Elevator pitch; Emerging businesses; Energy; Energy efficiency; Entrepreneurial finance; Entrepreneurial management; Entrepreneurship; Global entrepreneurship; Incubators; Innovation; Innovation management; Innovative thinking; New venture development; New ventures; Product innovation; Sales; Simulation; Startups / Start-ups; Sustainability; Sustainable design; Technological innovation; Wind power

Andrew Lo

Andrew Lo

Charles E. and Susan T. Harris Professor

Department: Professor of Finance

Contact: (617) 253-0920, andrew.lo@mit.edu

Expertise: Analyst forecasts; Angel investing; Applied economics; Applied mathematics; Applied probability; Arbitrage pricing theory; Artificial intelligence; Asset management; Asset pricing; Banking; Banking management; Banking operations and policy; Banking regulation; Bankruptcy; Bayesian networks; Bayesian statistics; Bayesian statistics; Big data; Biopharmaceutical; Biotechnology; Bond markets; Bond negotiations; Bond pricing; Business intelligence; Business plans; Cancer; Capital budgeting; Capital controls; Capital market; CEO compensation; Clinical trials; Consumer behavior; Contagion; Corporate diversification; Corporate finance; Corporate governance; Corporate strategy and policy; Currency; Cyber security; Data acquisition; Data analysis; Data mining; Decision making; Deflation; Derivatives; Disaster recovery; Distance learning; Dividend policy; Dot-com; Drug models; eCommerce; Econometrics; Economic crisis; Economics; Education; Emerging businesses; Entrepreneurial finance; Entrepreneurial management; Equities; Euro; Exchange rates; Executive compensation; Federal Reserve; Financial econometrics; Financial engineering; Financial information technology; Financial information technology; Financial markets; Financial reporting; Financial services; Financial statement analysis; Foreign investment; Futures; Government; Healthcare; Healthcare industry; Hedge funds; Hurdle rates; Inflation; Intellectual property; Intellectual property law; Interest rates; International finance; Internet privacy issues; Intertemporal choice; Investment analysis; Investment banking; Investment risk; Investment strategies; Knowledge sharing; Macroeconomics; Mathematical programming; MBA; Medical decision making; Medicine; Mergers and acquisitions; Mobile banking; MOOCs; Mortgage funds; Mutual funds; Neural networks; New venture development; New ventures; Non-linear dynamics; Online banking; Online education; Online feedback mechanisms; Operations research; Optimal control; Optimization; Options; Patents; Pensions; Personal finance; Pharmaceuticals; Portfolio choice; Portfolio design and management; Private equity; Research and development; Retirement planning; Revenue management; Risk capital; Risk management; Sampling; Securities and Exchange Commission (SEC); Security prices; Simulation; Software agents; Startups / Start-ups; Statistics; Stochastic modeling; Stock exchange; Stock exchange consolidation; Stock market; Stock options; Stock trading; Subprime lending; Trading decisions; Treasuries; Venture capital; Wall Street; Web-based marketing

Thomas Malone

Thomas Malone

Patrick J. McGovern (1959) Professor of Management

Department: Professor of Information Technology

Contact: (617) 253-6843, malone@mit.edu

Expertise: Artificial intelligence; Business process modeling; Business process modeling; Changing work environments; Changing work environments; Changing workforce; Climate change; Climate policy; Cross-sectoral collaboration; Crowdsourcing; Digital economy; Digitalization; Digitization; eBay; eBay; eBusiness; eCommerce; eGovernment; Electronic commerce; Electronic communication; Future of work; Gamification; Global climate change; Global warming; Google; Groupware; Industrial organization; Information systems; Information technology; Internet; Knowledge management; Leadership; MOOCs; MOOCs; Online education; Online education; Open source software; Organizational communications; Organizational design and performance; Organizational psychology; Organizations; Social networks; Social networks; Social psychology; Teams; Telecommuting; Virtual teams and organizations; Wikipedia; Wikipedia

Fiona Murray

Fiona Murray

William Porter Professor of Entrepreneurship

Department: Associate Dean for Innovation & Co-Director MIT Innovation Initiative

Contact: (617) 253-3681, fmurray@mit.edu

Expertise: Accelerators; Business plans; Competition; Crowdfunding; Entrepreneurial management; Gender issues; Global entrepreneurship; Global entrepreneurship; Government; Incubators; Innovation; Innovation management; Intellectual property; International entrepreneurship; New venture development; Open innovation; Patents; Research and development; Social entrepreneurship; Startups / Start-ups; Technological innovation; Technological innovation; Technology transfer; United Kingdom

Robert Nachtrieb

Robert Nachtrieb

Department: Senior Lecturer, System Dynamics

Contact: , nacht@MIT.EDU

Expertise: Bayesian statistics; Business plans; Business process modeling; Business process modeling; China; Competitive strategy; Consulting; Corporate strategy and policy; Cross-cultural awareness; Cultural differences; Data analysis; Data analytics; Data mining; Decision analysis; Decision making; Decision support; Energy efficiency; Enterprise architecture; Executive education; Experimental design; Global standards; India; Management education; Medical decision making; Medical devices; Negotiation; Negotiation and conflict resolution; New venture development; New ventures; Non-linear dynamics; Non-market strategy; Nonlinear dynamics; Nuclear power; Product innovation; Strategic management; System dynamics; System dynamics; United States

Nelson Repenning

Nelson Repenning

School of Management Distinguished Professor of System Dynamics and Organization Studies

Contact: (617) 258-6889, nelson@mit.edu

Expertise: Action learning; Automotive industry; B-school; Business education; Business process modeling; Business process modeling; Business school; Change management; Changing work environments; Changing work environments; Competitive strategy; Competitive strategy; Corporate strategy and policy; Crisis management; Distributed leadership; Employee motivation; Engineering management; Executive education; Future of work; Future of work; Genome; Healthcare delivery; Healthcare operations management; Innovation management; Knowledge management; Leadership; Leadership; Managerial change; Managerial vision; Managing change; Manufacturing education; Manufacturing management; Manufacturing systems; Motivation; Motivation; Oil industry; Operations management; Organization development; Organizational behavior; Organizational change; Organizational culture; Organizational design and performance; Organizational learning; Organizational psychology; Organizational studies; Organizations; Process control; Product innovation; Production; Production; Productivity; Project management; Purpose-driven company; Quality; Research and development; Sales and sales processes; Sociotechnical system; Strategic management; Strategic planning; Strategy; System dynamics; Total Quality Management (TQM); Training; Training programs

Steven Spear

Steven Spear

Department: Senior Lecturer

Contact: (617) 281-7620, sspear@mit.edu

Expertise: Action learning; Aerospace; Automotive industry; B-school; Business education; Business process modeling; Case studies; Competition; Competitive strategy; Competitive strategy; Consulting; Decision making; Disaster recovery; Executive education; Future of work; Healthcare; Healthcare delivery; Healthcare industry; Healthcare operations management; Hospital operations management; Industrial organization; Innovation; Innovation management; Insourcing; Insourcing; Knowledge management; Leadership; Leadership; Managerial change; Manufacturing education; Manufacturing management; Manufacturing systems; Operations management; Organizations; Process control; Product innovation; Production; Productivity; Project management; Quality; Service industry; Sociotechnical system; United States; X-teams

James Utterback

James Utterback

David J. McGrath jr (1959) Professor of Management and Innovation

Department: Professor of Technological Innovation, Entrepreneurship, and Strategic Management

Contact: (617) 253-2661, jmu@mit.edu

Expertise: Emerging businesses; Energy; Engineering management; High technology companies; Innovation; Management of technology; Manufacturing systems; Product development; Technological innovation; Technology strategy; Technology transfer

Darcy Winslow

Darcy Winslow

Department: Senior Lecturer, MIT Leadership Center

Contact: (503) 227-8820, dwinslow@mit.edu

Expertise: Change management; Climate change; Consumer behavior; Corporate social responsibility; Emissions trading; Environment; Executive education; Experimental design; Future of work; Global warming; Green industries; Leadership; Managing change; Marketing; Non-profits / Nonprofits; Organizational culture; Product development; Sustainability; United States

Tauhid Zaman

Tauhid Zaman

KDD Career Development Professor in Communications and Technology

Department: Assistant Professor of Operations Management

Contact: (617) 253-7353, zlisto@mit.edu

Expertise: Algorithms; Algorithms; Analytics; Applied probability; Bayesian statistics; Big data; Data acquisition; Data analysis; Data analytics; Data mining; Data mining; Data mining; Facebook; Instagram; Operations management; Operations research; Predictive analytics; Probability; Probability; Probability, applied; Social media; Social networks; Social networks; Social networks; Sociotechnical system; Sociotechnical system; Statistics; Statistics; Twitter

Scaling customer development: crowdsourcing the research – Elaine Chen

From The Huffington Post In the seminal book “The Four Steps to the Epiphany”, Steve Blank introduces the concept of “customer development” – get out of the building and interview customers. While this is not a new concept – product people with user-centered design training have always done this – this is a huge development in startup-land, where technology used to run amuck. Challenges with sample size There is one small problem with customer development. It relies on qualitative research techniques like detailed interviews and observation, which are time consuming and costly.  Additionally, these techniques involve deep interactions with a few individuals, and you always run the risk of talking to the wrong people about the wrong problems. How do you know whether you can trust your results? One way is to increase sample size – but given each interaction can take a couple of hours all-in, trying to get … Read More » The post Scaling customer development: crowdsourcing the research – Elaine Chen appeared first on MIT Sloan Experts.

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