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Results for Retail:

Sharmila Chatterjee

Sharmila Chatterjee

Department: Academic Head, Enterprise Management Track Senior Lecturer, Marketing

Contact: (617) 253-8214, schatterjee@mit.edu

Expertise: Franchises; Marketing channels; Sales and sales processes; Trust-based marketing

Vivek Farias

Vivek Farias

Robert N. Noyce Career Development Professor

Department: Associate Professor of Operations Management

Contact: (617) 253-7659, vivekf@mit.edu

Expertise: Airlines; Applied probability; Decision making, decision support; Financial engineering; Mathematical programming; Operations management; Operations research

John Little

John Little

Institute Professor

Department: Professor of Marketing

Contact: (617) 253-3738, jlittle@mit.edu

Expertise: Consumer packaged goods; Database marketing; Electronic commerce; Marketing

David Schmittlein

David Schmittlein

John C Head III Dean

Department: Professor of Marketing

Contact: (617) 253-2804, dschmitt@mit.edu

Expertise: Advertising; Applied mathematics; Applied probability; B-school; Bayesian statistics; Brand management; Branding; Business education; Consumer behavior; Customer relationships and CRM; Database marketing; Education; International marketing; Market research; Marketing; Marketing channels; Marketing strategy; Marketing, international; MBA; Online shopping; Pricing; Product development and design; Product loyalty; Retail; Sampling; Statistics; Stochastic modeling; Web-based marketing

Duncan Simester

Duncan Simester

NTU Professor of Marketing

Contact: (617) 258-0679, simester@mit.edu

Expertise: Branding; Channels; Competition; Consumer behavior; Consumer measurement; Consumer packaged goods; Database marketing; Marketing; Marketing channels; Marketing strategy; Microeconomics; New Zealand; Online feedback mechanisms; Online shopping; Optimization; Pricing; Product loyalty; Retail; Strategic management

Zeynep Ton

Zeynep Ton

Department: Adjunct Associate Professor of Operations Management

Contact: (617) 715-4838, zton@mit.edu

Karen Zheng

Karen Zheng

Sloan School Career Development Professor

Department: Assistant Professor of Operations Management

Contact: (617) 253-4512, yanchong@mit.edu

Retail industry pricing psychological warfare — Ozalp Ozer

From Fortune China Have you ever been shopping and found a great jacket with a perfect fit? Then you look at the price tag and pause. Should you buy that perfect item now or wait to see if it’s still available during the inevitable end-of-season sale? What if the store told you that it only had a limited number left, or only had two on the rack in your size? In a recent study I conducted with Prof. Karen Zheng, we found that as consumers have become more strategic about purchases, behavioral motives like regret and availability misperception are significant factors and should play a key role in pricing strategy. Regret happens when consumers compare the outcome of a chosen action with that of the unchosen one and realize they would have been better off with the latter. In other words, they may regret buying the jacket now at the … Read More »The post Retail industry pricing psychological warfare — Ozalp Ozer appeared first on MIT Sloan Experts.

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