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Sharmila Chatterjee

Sharmila Chatterjee

Department: Academic Head, Enterprise Management Track Senior Lecturer, Marketing

Contact: (617) 253-8214, schatterjee@mit.edu

Expertise: Brand management; Business intelligence; Business intelligence; Business plans; Channel management; Channels; Competition; Competitive strategy; Competitive strategy; Customer Relationship Management (CRM); Customer relationships; Customer satisfaction; Customer service; Education; Executive education; International marketing; Market research; Marketing; Marketing channels; Marketing communication; Marketing strategy; MBA; Positioning; Pricing; Product design; Product development; Product loyalty; Public relations; Retail; Sales; Sales and sales processes; Sales and sales processes; Sales force automation; Trust-based marketing

Elaine Chen

Elaine Chen

Department: Senior Lecturer

Contact: , eychen@mit.edu

Expertise: Business plans; Entrepreneurial management; Entrepreneurship; Hi technology companies; Hi-technology / Hi-tech; Innovation; Innovation management; Innovative thinking; Intellectual property; Intellectual property; Leadership; Leadership; Management of technology; Manufacturing management; Market research; New venture development; New ventures; Open innovation; Patents; Positioning; Product design; Product development; Product innovation; Research and development; Robotics; Robots; Software engineering; Startups / Start-ups; Technological innovation; Technological innovation; Technology; Technology strategy

Vivek Farias

Vivek Farias

Department: Associate Professor of Operations Management

Contact: (617) 253-7659, vivekf@mit.edu

Expertise: Airlines; Applied probability; Decision making; Financial engineering; Mathematical programming; Operations management; Operations research

Daena Giardella

Daena Giardella

Department: Senior Lecturer, MIT Leadership Center

Contact: (617) 715-4842, daenag@mit.edu

Expertise: Communication; Innovative thinking; Leadership

Stephen Graves

Stephen Graves

Abraham J. Siegel Professor of Management

Department: Professor of Operations Management, Leaders for Global Operations and Engineering Systems

Contact: (617) 253-6602, sgraves@mit.edu

Expertise: Inventory; Logistics; Manufacturing systems; Operations research; Supply chain management

John Little

John Little

Institute Professor

Department: Professor of Marketing

Contact: (617) 253-3738, jlittle@mit.edu

Expertise: Advertising; Analytics; Brand management; Branding; Channels; Consumer packaged goods; Data mining; Decision making; Decision support; Manufacturing; Manufacturing systems; Market research; Marketing; Marketing channels; Mathematical programming; Mathematical programming; Media; Operations management; Operations management; Operations research; Optimization; Pricing; Pricing; Probability; Probability, applied; Product loyalty; Sales and sales processes; Statistics

Georgia Perakis

Georgia Perakis

William F. Pounds Professor of Management

Department: Professor of Operations Research and Operations Management

Contact: (617) 253-8277, georgiap@mit.edu

Expertise: Big data; Electricity; Inventory; Logistics; Mathematical programming; Mathematical programming; Online shopping; Operations management; Operations research; Optimal control; Optimization; Pricing; Pricing; Retail; Revenue management; Sampling; Service industry; Social networks; Social networks; Statistics; Subsidies; Supply chain management; Sustainability; United Kingdom; United States

Duncan Simester

Duncan Simester

NTU Professor of Marketing

Contact: (617) 258-0679, simester@mit.edu

Expertise: Channels; Marketing channels; Marketing strategy; Pricing; Retail

Zeynep Ton

Zeynep Ton

Department: Adjunct Associate Professor of Operations Management

Contact: (617) 715-4838, zton@mit.edu

Yanchong Karen Zheng

Yanchong Karen Zheng

Sloan School Career Development Professor

Department: Assistant Professor of Operations Management

Contact: (617) 253-4512, yanchong@mit.edu

Expertise: China; Decision making; Operations management; Supply chain management; Sustainability

How to succeed when facing digital disruption — Jeanne Ross

From TechCrunch In a digital economy, companies are constantly faced with opportunities, challenges and threats. Business changes are critical to successfully navigate in this environment, but there are plenty of pitfalls to watch for along the way. Some companies, like those in the media space, are probably closer to the head of the pack in addressing these issues. They’ve either survived or not at this point. Others, in areas like retail and financial services, are in the eye of the storm, while industries like oil and gas and consumer goods see this more as an issue on the horizon. Regardless of where they are in dealing with digital disruption, everyone’s assumptions about what is necessary to succeed are being shaken up. Digital disruption comes at you in unexpected ways, and businesses need to be prepared. MIT’s Center for Information Systems Research (CISR) has been studying this issue for years through … Read More »The post How to succeed when facing digital disruption — Jeanne Ross appeared first on MIT Sloan Experts.

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