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Sharmila Chatterjee

Sharmila Chatterjee

Department: Academic Head, Enterprise Management Track Senior Lecturer, Marketing

Contact: (617) 253-8214, schatterjee@mit.edu

Expertise: Brand management; Business intelligence; Business intelligence; Business plans; Channel management; Channels; Competition; Competitive strategy; Competitive strategy; Customer Relationship Management (CRM); Customer relationships; Customer satisfaction; Customer service; Education; Executive education; International marketing; Market research; Marketing; Marketing channels; Marketing communication; Marketing strategy; MBA; Positioning; Pricing; Product design; Product development; Product loyalty; Public relations; Retail; Sales; Sales and sales processes; Sales and sales processes; Sales force automation; Trust-based marketing

Elaine Chen

Elaine Chen

Department: Senior Lecturer

Contact: , eychen@mit.edu

Expertise: Business plans; Entrepreneurial management; Entrepreneurship; Hi technology companies; High technology / Hi-tech; Innovation; Innovation management; Innovative thinking; Intellectual property; Intellectual property; Leadership; Leadership; Management of technology; Manufacturing management; Market research; New venture development; New ventures; Open innovation; Patents; Positioning; Product design; Product development; Product innovation; Research and development; Robotics; Robots; Software engineering; Startups / Start-ups; Technological innovation; Technological innovation; Technology; Technology strategy

Vivek Farias

Vivek Farias

Department: Associate Professor of Operations Management

Contact: (617) 253-7659, vivekf@mit.edu

Expertise: Airlines; Applied probability; Decision making; Financial engineering; Mathematical programming; Operations management; Operations research

Daena Giardella

Daena Giardella

Department: Senior Lecturer, MIT Leadership Center

Contact: (617) 715-4842, daenag@mit.edu

Expertise: Communication; Innovative thinking; Leadership

Stephen Graves

Stephen Graves

Abraham J. Siegel Professor of Management

Department: Professor of Operations Management, Leaders for Global Operations and Engineering Systems

Contact: (617) 253-6602, sgraves@mit.edu

Expertise: Inventory; Logistics; Manufacturing systems; Operations research; Supply chain management

John Little

John Little

Institute Professor

Department: Professor of Marketing

Contact: (617) 253-3738, jlittle@mit.edu

Expertise: Advertising; Analytics; Brand management; Branding; Channels; Consumer packaged goods; Data mining; Decision making; Decision support; Manufacturing; Manufacturing systems; Market research; Marketing; Marketing channels; Mathematical programming; Mathematical programming; Media; Operations management; Operations management; Operations research; Optimization; Pricing; Pricing; Probability; Probability, applied; Product loyalty; Sales and sales processes; Statistics

Georgia Perakis

Georgia Perakis

William F. Pounds Professor of Management

Department: Professor of Operations Research and Operations Management

Contact: (617) 253-8277, georgiap@mit.edu

Expertise: Big data; Electricity; Inventory; Logistics; Mathematical programming; Mathematical programming; Online shopping; Operations management; Operations research; Optimal control; Optimization; Pricing; Pricing; Retail; Revenue management; Sampling; Service industry; Social networks; Social networks; Statistics; Subsidies; Supply chain management; Sustainability; United Kingdom; United States

Duncan Simester

Duncan Simester

NTU Professor of Marketing

Contact: (617) 258-0679, simester@mit.edu

Expertise: Channels; Marketing channels; Marketing strategy; Pricing; Retail

Zeynep Ton

Zeynep Ton

Department: Adjunct Associate Professor of Operations Management

Contact: (617) 715-4838, zton@mit.edu

Yanchong (Karen) Zheng

Yanchong (Karen) Zheng

Sloan School Career Development Professor

Department: Assistant Professor of Operations Management

Contact: (617) 253-4512, yanchong@mit.edu

Expertise: China; Decision making; Operations management; Supply chain management; Sustainability

The best retailers combine bricks and clicks — Richard Schmalensee

From Harvard Business Review Retail profits are plummeting. Stores are closing. Malls are emptying. The depressing stories just keep coming. Reading the Macy’s, Nordstrom, and Target earnings announcements is about as uplifting as a tour of an intensive care unit. The Internet is apparently taking down yet another industry. Brick and mortar stores seem to be going the way of the yellow pages. Sure enough, the Census Bureau just released data showing that online retail sales surged 15.2 percent between the first quarter of 2015 and the first quarter of 2016. But before you dump all of your retail stocks, there are more facts you should consider. Looking only at that 15.2 percent “surge” would be misleading. It was an increase was on a small base of 6.9 percent. Even when a tiny number grows by a large percentage terms, it is often still tiny. More than 20 years after the … Read More » The post The best retailers combine bricks and clicks — Richard Schmalensee appeared first on MIT Sloan Experts.

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