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Sharmila Chatterjee

Sharmila Chatterjee

Department: Academic Head, Enterprise Management Track Senior Lecturer, Marketing

Contact: (617) 253-8214, schatterjee@mit.edu

Expertise: Brand management; Business intelligence; Business intelligence; Business plans; Channel management; Channels; Competition; Competitive strategy; Competitive strategy; Customer Relationship Management (CRM); Customer relationships; Customer satisfaction; Customer service; Education; Executive education; International marketing; Market research; Marketing; Marketing channels; Marketing communication; Marketing strategy; MBA; Positioning; Pricing; Product design; Product development; Product loyalty; Public relations; Retail; Sales; Sales and sales processes; Sales and sales processes; Sales force automation; Trust-based marketing

Elaine Chen

Elaine Chen

Department: Senior Lecturer, Technological Innovation, Entrepreneurship, and Strategic Management

Contact: , eychen@mit.edu

Expertise: Business plans; Entrepreneurial management; Entrepreneurship; Hi technology companies; High technology / Hi-tech; Innovation; Innovation management; Innovative thinking; Intellectual property; Intellectual property; Leadership; Leadership; Management of technology; Manufacturing management; Market research; New venture development; New ventures; Open innovation; Patents; Positioning; Product design; Product development; Product innovation; Research and development; Robotics; Robots; Software engineering; Startups / Start-ups; Technological innovation; Technological innovation; Technology; Technology strategy

Vivek Farias

Vivek Farias

Patrick J. McGovern (1959) Professor

Department: Associate Professor, Operations Management

Contact: (617) 253-7659, vivekf@mit.edu

Expertise: Airlines; Applied probability; Decision making; Financial engineering; Mathematical programming; Operations management; Operations research

Daena Giardella

Daena Giardella

Department: Senior Lecturer, MIT Leadership Center

Contact: (617) 715-4842, daenag@mit.edu

Expertise: Communication; Innovative thinking; Leadership

Stephen Graves

Stephen Graves

Abraham J. Siegel Professor of Management

Contact: (617) 253-6602, sgraves@mit.edu

Expertise: Inventory; Logistics; Manufacturing systems; Operations research; Supply chain management

John Little

John Little

Institute Professor, Emeritus

Department: Professor, Marketing

Contact: (617) 253-3738, jlittle@mit.edu

Expertise: Advertising; Analytics; Brand management; Branding; Channels; Consumer packaged goods; Data mining; Decision making; Decision support; Manufacturing; Manufacturing systems; Market research; Marketing; Marketing channels; Mathematical programming; Mathematical programming; Media; Operations management; Operations management; Operations research; Optimization; Pricing; Pricing; Probability; Probability, applied; Product loyalty; Sales and sales processes; Statistics

Georgia Perakis

Georgia Perakis

William F. Pounds Professor of Management

Department: Professor, Operations Management and Operations Research and Statistics

Contact: (617) 253-8277, georgiap@mit.edu

Expertise: Big data; Electricity; Inventory; Logistics; Mathematical programming; Mathematical programming; Online shopping; Operations management; Operations research; Optimal control; Optimization; Pricing; Pricing; Retail; Revenue management; Sampling; Service industry; Social networks; Social networks; Statistics; Subsidies; Supply chain management; Sustainability; United Kingdom; United States

Duncan Simester

Duncan Simester

NTU Professor of Marketing

Department: Professor, Marketing

Contact: (617) 258-0679, simester@mit.edu

Expertise: Channels; Marketing channels; Marketing strategy; Pricing; Retail

Zeynep Ton

Zeynep Ton

Department: Adjunct Associate Professor, Operations Management

Contact: (617) 715-4838, zton@mit.edu

Why it’s not the end of America’s brick and mortar retail stores–Sharmila C. Chatterjee

From The Hill Even in a digital age, brick and mortar retailers have distinct advantages over e-commerce. But the other day, I watched as two stores totally blew those advantages. In a bookstore, the customer waiting in line before me asked for a particular book, only to be told it was out of stock. “We can order it for you,” the customer was told. But she shook her head. “I have books on order. I wanted something to read now.” The second came as I returned an item to a large department store chain, a routine matter — or so I thought. Thirty frustrating minutes later, after being shuttled between employees like a ping-pong ball, I left, wondering why something so simple had taken so long. Both these incidents demonstrate how the woes facing brick and mortar retailers go far beyond price competition from online shopping. The bookstore I visited … Read More » The post Why it’s not the end of America’s brick and mortar retail stores–Sharmila C. Chatterjee appeared first on MIT Sloan Experts.

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