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  • Faculty

    The MIT Sloan marketing group faculty is engaged in award-winning research projects that cross disciplinary lines and explore new concepts, ideas, and methods. For example, Drazen Prelec is studying MRI scans of the brain to learn more about consumer decision-making. Catherine Tucker is exploring how the ability of firms to use digital data to personalize, socialize and target marketing affects marketing outcomes and internet policy. Renée Gosline is conducting experiments on the benefits and risks that technology (social media, wearables, imitative clones), present for social structure and consumer behavior. John Hauser and Glen Urban are exploring ways to “morph” websites and banner advertising to match consumers’ cognitive styles. Juanjuan Zhang has developed a new means to understand consumer learning.  Duncan Simester and Birger Wernerfelt are exploring marketing strategy. Sinan Aral is exploring the causal influences of social media.

    Full-Time Faculty

  • Sinan Aral

    Sinan Aral

    David Austin Professor of Management
    Associate Professor of Information Technology and Marketing
    Office: E62-364
    Phone: (617) 324-7535
    View Biography
  • Sharmila Chatterjee

    Sharmila Chatterjee

    Academic Head, Enterprise Management Track
    Office: E62-543
    Phone: (617) 253-8214
    View Biography
  • Dean Eckles

    Dean Eckles

    Assistant Professor of Marketing
    Office: E62-541
    Phone: (617) 258-9102
    View Biography
  • Renee Gosline

    Renee Gosline

    Zenon Zannetos (1955) Career Development Professor
    Assistant Professor of Marketing
    Office: E62-539
    Phone: (617) 452-4303
    View Biography
  • John Hauser

    John Hauser

    Kirin Professor of Marketing
    Professor of Marketing
    Office: E62-538
    Phone: (617) 253-2929
    View Biography
  • T. Tony Ke

    T. Tony Ke

    Assistant Professor of Marketing
    Office: E62-535
    Phone: (617) 253-9745
    View Biography
  • John Little

    John Little

    Institute Professor
    Professor of Marketing
    Office: E62-534
    Phone: (617) 253-3738
    View Biography
  • Drazen Prelec

    Drazen Prelec

    Digital Equipment Corp. Leaders for Global Operations Professor of Management
    Professor of Management Science and Economics
    Office: E62-540
    Phone: (617) 253-2833
    View Biography
  • David Schmittlein

    David Schmittlein

    John C Head III Dean
    Professor of Marketing
    Office: E60-316
    Phone: (617) 253-2804
    View Biography
  • Duncan Simester

    Duncan Simester

    NTU Professor of Marketing
    Office: E62-542
    Phone: (617) 258-0679
    View Biography
  • Catherine Tucker

    Catherine Tucker

    Sloan Distinguished Professor of Management
    Professor of Marketing
    Office: E62-536
    Phone: (617) 252-1499
    View Biography
  • Glen Urban

    Glen Urban

    David Austin Professor in Management, Emeritus
    Professor of Marketing, Emeritus
    Office: E62-533
    Phone: (617) 253-6615
    View Biography
  • Birger Wernerfelt

    Birger Wernerfelt

    J.C. Penney Professor of Management
    Professor of Marketing
    Office: E62-532
    Phone: (617) 253-7192
    View Biography
  • Juanjuan Zhang

    Juanjuan Zhang

    Epoch Foundation Professor of International Management
    Professor of Marketing
    Office: E62-537
    Phone: (617) 452-2790
    View Biography