Marketing

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  • Faculty

    The MIT Sloan marketing group faculty is engaged in award-winning research projects that cross disciplinary lines and explore new concepts, ideas, and methods. For example, Drazen Prelec is studying MRI scans of the brain to learn more about consumer decision-making. Catherine Tucker is exploring how the ability of firms to use digital data to personalize, socialize and target marketing affects marketing outcomes and internet policy. Renée Gosline is conducting experiments on the benefits and risks that technology (social media, wearables, imitative clones), present for social structure and consumer behavior. John Hauser and Glen Urban are exploring ways to “morph” websites and banner advertising to match consumers’ cognitive styles. Juanjuan Zhang has developed a new means to understand consumer learning.  Duncan Simester and Birger Wernerfelt are exploring marketing strategy. Sinan Aral is exploring the causal influences of social media.

  • Full-Time Faculty

    Drazen Prelec

    Digital Equipment Corp. Leaders for Global Operations Professor of Management
    Professor of Management Science and Economics
    Office: E62-540
    Phone: (617) 253-2833
    Email: dprelec@mit.edu