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  • Publications and Working Papers

    The marketing group faculty are experts in online and offline consumer behavior, market response forecasting, distribution strategy, new product development, and globalization issues. Their publications and working papers are listed below.

    For more publications, please visit our collections on the Social Science Research Network and MIT's DSpace. You can also subscribe to our Faculty Publications RSS Feed.

    Full-time faculty

  • Sinan Aral

    Sinan Aral

    • "I.T., Repeated Contracts & the Number of Suppliers." Aral, Sinan, Yannis Bakos and Erik Brynjolfsson. Management Science. Forthcoming.
    • "Networked Experiments: A Review of Methods and Innovations." Aral, Sinan. In The Oxford Handbook on the Economics of Networks, Oxford, UK: Oxford University Press,
    • "Sociometric Badges: Towards a New Era of Management Research." Aral, Sinan, Benjamin Waber, Daniel Olguin Olguin, Lynn Wu, Erik Brynjolfsson and Alex Pentland. MIS Quarterly. Forthcoming.
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  • Sharmila Chatterjee

    Sharmila Chatterjee

    • "MARKDEF: A Methodology for Understanding Competitive Spaces Based on Consumer Perceptions." Chatterjee, Sharmila C., and D. Sudharshan. Behaviormetrika Vol. 21, No. 2 97-119.
    • "The Sales Lead Black Hole: On Sales Reps' Follow-Up of Marketing Leads." Sabnis, Gaurav, Sharmila C. Chatterjee, Rajdeep Grewal and Gary L. Lilien. Journal of Marketing Vol. 77, No. 1 (2013): 52-67.
    • "Manufacturers' Reliance on Channel Intermediaries: Value drivers in the Presence of a Direct Web Channel." Chung, Chiayin, Sharmila C. Chatterjee and Sanjit Sengupta. Industrial Marketing Management Vol. 41, No. 1 (2012): 40-53.
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  • Renee Gosline

    Renee Gosline

    • "Simultaneous Distinction, Democratization and Omnivorousness Effects: A Longitudinal Analysis of Dynamic Symbolic Boundaries in Counterfeit Consumption Networks." Gosline, Renee. Journal of Consumer Research (2011):
    • "Brand Contamination or Validation?: The Impact of Counterfeiting on Luxury Brands." Gosline, Renee. In The Luxury Economy and Intellectual Property: Critical Reflections, Oxford: Oxford University Press, 2014.
    • "From Stranger to Friendship: Building Consumer-Brand Relationships in Social Media." Gosline, Renee. In Brand Relationships, 2014.
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  • John Hauser

    John Hauser

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  • John Little

    John Little

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  • Drazen Prelec

    Drazen Prelec

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  • David Schmittlein

    David Schmittlein

    • "A Live Baby or Your Money Back: The Marketing of in vitro Fertilization Procedures." Schmittlein, David C. and Donald G. Morrison. Management Science Vol. 49, No. 12 (2003): 1617–1635.
    • "The Little Engines That Could: Modeling the Performance of World Wide Web Search Engines." Bradlow, Eric T. and David C. Schmittlein. Marketing Science Vol. 19, No. 1 (2000): 43-62.
    • "Cross-National Empirical Generalization of a Supplier Selection and Usage Model for Global Business Services." Bowman, Douglas, John U. Farley and David C. Schmittlein. Journal of International Business Studies Vol. 31, No. 4 (2000): 667–685.
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  • Duncan Simester

    Duncan Simester

    • "The Value of Field Experiments." Li, Jimmy Q., Paat Rusmevichientong, Duncan Simester, John N. Tsitsiklis and Spyros I. Zoumpoulis. Management Science Vol. 61, No. 7 (2015): 1722-1740.
    • "Harbingers of Failure." Anderson, Eric, Song Lin, Duncan Simester and Catherine Tucker. Journal of Marketing Research Vol. 52, No. 5 (2015): 580-592.
    • "Price Stickiness: Empirical Evidence of the Menu Cost Channel." Anderson, Eric, Nir Jaimovich and Duncan Simester. Review of Economics and Statistics Vol. 97, No. 4 (2015): 813-826.
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  • Catherine Tucker

    Catherine Tucker

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  • Glen Urban

    Glen Urban

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  • Birger Wernerfelt

    Birger Wernerfelt

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  • Juanjuan Zhang

    Juanjuan Zhang

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