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  • Publications and Working Papers

    The marketing group faculty are experts in online and offline consumer behavior, market response forecasting, distribution strategy, new product development, and globalization issues. Their publications and working papers are listed below.

    For more publications, please visit our collections on the Social Science Research Network and MIT's DSpace. You can also subscribe to our Faculty Publications RSS Feed.

    Full-time faculty

  • Sinan Aral

    Sinan Aral

    • "Networked Experiments: A Review of Methods and Innovations." Aral, Sinan. In The Oxford Handbook on the Economics of Networks, Oxford, UK: Oxford University Press,
    • "Tie Strength, Embeddedness & Social Influence: A Large-Scale Networked Experiment." Aral, Sinan and Dylan Walker. Management Science Vol. 60, No. 6 (2014): 1352-1370.
    • "Identity and Opinion: A Randomized Experiment." Taylor, Sean J., Lev Muchnik and Sinan Aral, Working Paper. 2014.
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  • Sharmila Chatterjee

    Sharmila Chatterjee

    • "MARKDEF: A Methodology for Understanding Competitive Spaces Based on Consumer Perceptions." Chatterjee, Sharmila C., and D. Sudharshan. Behaviormetrika Vol. 21, No. 2 97-119.
    • "The Sales Lead Black Hole: On Sales Reps' Follow-Up of Marketing Leads." Sabnis, Gaurav, Sharmila C. Chatterjee, Rajdeep Grewal and Gary L. Lilien. Journal of Marketing Vol. 77, No. 1 (2013): 52-67.
    • "Manufacturers' Reliance on Channel Intermediaries: Value drivers in the Presence of a Direct Web Channel." Chung, Chiayin, Sharmila C. Chatterjee and Sanjit Sengupta. Industrial Marketing Management Vol. 41, No. 1 (2012): 40-53.
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  • Renee Gosline

    Renee Gosline

    • "From Stranger to Friendship: Building Consumer-Brand Relationships in Social Media." Gosline, Renee. In Brand Relationships,
    • "Victims or Heroes?: How Media Portrayals of Anti-Gay Bullying Influence Attitudes toward Gays and Support for Gay Rights." Seth Goldman, Patrick J. Egan and Renee Gosline. In Proceedings of the 2012 Annual Meeting of the American Political Science Association, New Orleans, LA: August 2012.
    • "Candy from Strangers and Vitamins from Friends: How Expectations Affect the Valuation of Advice in Social Networks." Renee Gosline, Jeffrey Lee and Breagin Riley. In Proceedings of the Society for Consumer Psychology 2011 Winter Conference, edited by David Silvera, Maura Scott, Naomi Mandel, Atlanta, GA: February 2011.
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  • John Hauser

    John Hauser

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  • John Little

    John Little

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  • Drazen Prelec

    Drazen Prelec

    • "Personality Influences Temporal Discounting Preferences: Behavioral and Brain Evidence." Manning, Joshua, Trey Hedden, Nina Wickensa, Susan Whitfield-Gabrielia, Drazen Preleca and John D.E. Gabrielia. NeuroImage Vol. 98, (2014): 42-49.
    • "Decision Analysis from a neo-Calvinist Point of View." Prelec, Drazen. In Behavioural Public Policy, edited by Adam Oliver, 216-233. Cambridge, England : Cambridge University Press, 2014.
    • "Motor Impulsivity in Parkinson Disease: Associations with COMT and DRD2 polymorphisms." Ziegler, David A., Paymon Ashourian, Julien S. Wonderlick, Alison K. Sarokhan, Drazen Prelec, Clemens R. Scherzer and Suzanne Corkin. Scandinavian Journal of Psychology Vol. 55, No. 3 (2014): 278-286.
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  • David Schmittlein

    David Schmittlein

    • "A Live Baby or Your Money Back: The Marketing of in vitro Fertilization Procedures." Schmittlein, David C. and Donald G. Morrison. Management Science Vol. 49, No. 12 (2003): 1617–1635.
    • "The Little Engines That Could: Modeling the Performance of World Wide Web Search Engines." Bradlow, Eric T. and David C. Schmittlein. Marketing Science Vol. 19, No. 1 (2000): 43-62.
    • "Cross-National Empirical Generalization of a Supplier Selection and Usage Model for Global Business Services." Bowman, Douglas, John U. Farley and David C. Schmittlein. Journal of International Business Studies Vol. 31, No. 4 (2000): 667–685.
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  • Duncan Simester

    Duncan Simester

    • "The Value of Field Experiments." Li, Jimmy Q., Paat Rusmevichientong, Duncan Simester, John N. Tsitsiklis and Spyros I. Zoumpoulis. Management Science Vol. 61, No. 7 (2015): 1722-1740.
    • "Harbingers of Failure." Anderson, Eric, Song Lin, Duncan Simester and Catherine Tucker. Journal of Marketing Research Vol. 52, No. 5 (2015): 580-592.
    • "Price Stickiness: Empirical Evidence of the Menu Cost Channel." Anderson, Eric, Nir Jaimovich and Duncan Simester. Review of Economics and Statistics Vol. 97, No. 4 (2015): 813-826.
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  • Catherine Tucker

    Catherine Tucker

    • "Privacy and the Internet." Tucker, Catherine. In Handbook of Media Economics, 541-562. Holland, Netherlands: North-Holland, 2016.
    • "Content Aggregation by Platforms: The Case of the News Media." Chiou, Lesely and Catherine Tucker, MIT Sloan Working Paper 5103-11. Cambridge, MA: MIT Sloan School of Management, July 2015.
    • "Privacy Regulation and Market Structure." Campbell, James D., Avi Goldfarb and Catherine Tucker. Journal of Economics & Management Strategy Vol. 24, No. 1 (2015): 47-73.
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  • Glen Urban

    Glen Urban

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  • Birger Wernerfelt

    Birger Wernerfelt

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  • Juanjuan Zhang

    Juanjuan Zhang

    • "Asymmetric Pricing Policies in Chain Store Competition." Guo, Liang and Juanjuan Zhang. Marketing Science
    • "Asymmetric Pricing Policies in Chain Store Competition." Guo, Liang and Juanjuan Zhang, MIT Sloan Working Paper 5108-12. Cambridge, MA: MIT Sloan School of Management, January 2015.
    • "Tweeting Increases Product Demand." Gong, Shiyang, Juanjuan Zhang, Ping Zhao and Xuping Jiang, MIT Sloan Working Paper 5106-14. Cambridge, MA: MIT Sloan School of Management, January 2015.
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